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THRON Release Notes

Discover news, releases and enhancements of our platform.

What's New

THRON PLATFORM: CDN cache 100% responsive, delivery performance supreme

Before this release, the CDN had a two-minute cache. Translated: every two minutes any asset was requested from the main server, regardless of whether it had been changed or not.

Undoubtedly this ensured good responsiveness in the event of changes to the assets on the platform, and the updating of each channel was essentially in real time, but it could sometimes cause unnecessary stress on the system in terms of bandwidth costs and related environmental impact.

To overcome this issue, we acted on two fronts.

On the one hand, we raised the cache time to one day for all our customers (but can still be freely modified) and, on the other, we made our CDN fully reactive.

In concrete terms, this means that every time an asset is updated in the platform, the distribution of the new version to all communication touchpoints is instantaneous.

In this way, requests to the main server are only made when necessary and there is no risk of stressing the system, guaranteeing the highest possible performance at all times.

Power and control, then.


THRON PLATFORM: avvio processo di dismissione della API getThumbnail

Con l’obiettivo di continuare ad elevare le prestazioni della nostra piattaforma, abbiamo avviato un graduale processo di dismissione dell’API getThumbnail che sarà completamente trasparente all’utente, sia in termini operativi che di prestazioni.

Da diverso tempo, infatti, consigliamo ai nostri clienti di utilizzare il gruppo di API pubbliche che garantiscono una qualità di distribuzione superiore all’API getThumbnail.

In particolare, a partire da questa release, l’API getThumbnail non distribuirà più gli asset direttamente ma attraverso un redirect verso un nuovo endpoint.

Nel concreto, anche se la tua organizzazione ad oggi utilizza l’API in questione, non ci sarà alcun impatto per te e non dovrai modificare nulla. Nel caso in cui dovessi aprire la rete del browser, noterai una duplicazione delle chiamate: è normale e ciò è dovuto proprio dal redirect in questione.

Dopo diversi test abbiamo rilevato che il reindirizzamento non ha alcun impatto percepibile sulle performance di delivery.

Nel corso dei prossimi mesi proseguiremo passo dopo passo alla graduale dismissione dell’API getThumbnail per favorire l’adozione completa e capillare di quelle pubbliche, che innalzeranno ulteriormente gli standard qualitativi delle performance della nostra piattaforma.

Torneremo a parlartene qui, ovviamente 🙂


What's New

THRON PLATFORM: asset delivery is also available on your Shopify e-commerce!

Asset delivery also lands on Shopify.

For each product code in your e-commerce platform, you can automatically retrieveupdate and publish the relevant media content in THRON.

Make the two platforms talk to each other and minimise the manual work involved in distributing digital assets, publishing unlimited images, videos and documents for each product.

In other words, you take the brakes off the representation of your products and give your creativity free rein, capturing your customers’ attention with as much multimedia content as you deem necessary.

For more information and to immediately activate the dialogue between our platform and Shopify, please contact your Customer Success Manager.

Get ready to take a new step towards omnicanality.



THRON PIM: retrieving only necessary product information

In a sea of overinformation, our answer is selectivity.

This is why we have introduced, for API integrations, the possibility of selecting – during advanced search – which of the available information is to be returned from the list of platform results.

This is a functionality of cross-cutting utility, allowing each organisation, work group and user, to quickly access only the information they need.


THRON CONNECTORS: OpenID configuration can now be managed autonomously

From this release, the administrator user can now configure the OpenID connector completely autonomously, through which each user can be enabled to log into THRON PLATFORM using company username and password.

Autonomy and simplicity. Just the way we like it. And so do you.

THRON CONNECTORS: we have updated the Magento connector

In recent weeks, we have also updated the THRON connector for Magento.

In particular, the main novelties concern the correction of some existing bugs and, above all, the extension of the connector’s compatibility with the latest versions of the CMS.

As a result, the product sheets of your e-commerce will be even better performing.



THRON DAM: digital assets on a share page are sorted alphabetically

If you have used share pages in the last few days, you will already have noticed this, otherwise we’ll tell you.

From this release all contents that populates the share pages is now sorted alphabetically.

So finding what you need will be even easier.


THRON DAM: get a preview of your digital assets even from the share page

Access the digital assets you need on the fly, even from share pages.

With the preview of media content on share pages, you no longer need to open them all or look through the details before you find the right one for you.



THRON PLATFORM: password recovery has never been easier

Until yesterday, when you forgot your password you had to repeat the account activation process.

Nothing dramatic, however, if we can make our lives easier, why not?

There, we have done it. From today, recovering access to the platform will be easier and faster.

Know that if you forget your login credentials, you can request a link to be sent to the e-mail address associated with your account and reset the password of your choice, always respecting the policies defined by the system admin.

It doesn’t happen, but if it does…



THRON DAM & THRON PIM: content-product association is even faster

We have increased the usability and evolved the drop-down menu interface that appears when you associate contents with the product data it represents.

Thus, when you start typing the name or code of a product from now on up to 25 suggestions will appear. In a word: speed.



THRON DAM: content hotspots are a sea to navigate

There are two nice new features concerning hotspots, the feature with which you make your contents even more interactive and engaging.

As of this release, surfing through all the hotspots of an asset is even more immediate: just select one and you can scroll through them all on the fly, one after the other.

Moreover, in addition to the name, each can be accompanied by a descriptive text. The length is up to you and your desire for synthesis.

In both cases, the user experience gains, who will be able to browse the contents of your web pages in an even more agile, dynamic and complete way.



THRON DAM: Player 5 (for embed code) officially retires

Goodbyes hurt. But not all of them.

From this release, when you create an embed code you will no longer be able to use Player 5.

You have probably been preferring THRON Customer Experience, which is far more powerful on all fronts: user experience, level of customisation and performance.

If you haven’t already done so… well, it’s time to do so, because after a distinguished career, it’s time for Player 5 to say goodbye. So we are sure that you will no longer risk giving up even a few grains of efficiency.

Ps: don’t worry about the embed codes you have already created using Player 5: they will continue to work as usual in the correct way.


THRON DAM: .dwg and .3ds are now also loaded correctly by Destkop Client

Until a few hours ago, it could happen that files with the extension .dwg or .3ds and uploaded to the platform via Desktop Client were not recognised correctly.

Now it will never happen again.


THRON DAM: enabled the use of HTTP/3 protocol during asset delivery

HTTP/3, the third and most recent version of the Hypertext Transfer Protocol used for exchanging information on the Web, is the third and most recent version of the HTTP protocol, which enables reduced latency times for each web request.

With this release note we have enabled the HTTP3 protocol in our THRON DAM, THRON PIM, Workflow and Photoshooting solutions.

Concretely? Whenever THRON distributes an asset on your channels, it will do so even faster than before, especially on mobile networks and in the case of large geographical distances between the user and the distribution network node.

NoteHTTP/3 is used by all modern mobile browsers but is currently disabled on Safari (iOS devices). Safari users, therefore, will not benefit from the above-mentioned delivery improvements until Apple enables the protocol on its browser as well.

THRON DAM: downloading from share pages has been turbocharged

In this release, all the performance improvements in library downloads that we talked about in the previous release have been extended to share pages as well.

In summary? Downloading assets from share pages is even faster.

If the China Delivery feature is activated, the improved download performance also affects users connecting to the platform from China.

THRON DAM: improving the UX (desktop and mobile) of share pages

In addition to the performance improvement described a few lines ago, the share pages were also the protagonist of an enhancement of the user experience.

In particular, we intervened on several fronts with the aim of increasing usability, both in terms of desktop and mobile use.

Try it to believe it!



THRON PIM: simplified permission management and increased agility for data export

There are already too many things we have to keep in mind on a daily basis, which is why we consider it essential to make life easier for our users.

It is with this in mind that we have made changes to the rights management required to export product data from THRON PIM.

In particular, from this release you no longer have to worry about assigning users who wish to export product information write permissions to the library as was the case in the past. All this without having to give up the certainty that only those you want can access and download the information.

Thus, even stakeholders outside the organisation – such as dealers – can easily download product data.

In addition to simplifying processes and the day-to-day life of users and system admins, this simplification has made the export of products even faster than before.

Beautiful, isn’t it?

THRON CONNECTORS: WordPress connector supports PHP 8

Could we make you forego the benefits of the new PHP version supported by WordPress (version 8) when using our connector? The answer is obvious: no 🙂

In other words, THRON’s WordPress connector now also supports PHP 8.



THRON DAM: halved waiting time to download

Times are changing all the time, but the professional goal that we all continue to have is always the same; and it is also very simple: to get things done in less time.

That is why with this release we have intervened on the compression time of content.

From now on, it will take you up to 50 per cent less time to download your assets.

Get ready to make your operation eat dust.


THRON DAM: source downloads from shared playlist introduced

Nice the shared playlists but what if I need to download a source on the fly?

Until yesterday, the only way to download the sources of a playlist’s content was to share each piece of content in a timely manner. Things, however, have changed.

As of this release, in fact, any user – with share rights – will be able to download all the sources of a playlist’s content without sharing the assets within it one by one.

In other words? We minimise clicks between you and your content.


THRON PIM: increased the number of searchable product codes to 500

Our joint content-product vision continues, undeterred, to drive us in the development of each platform evolution.

That’s why, after expanding to 500 the number of product codes that can be used to search for assets in THRON DAM last month, we have now done the same in THRON PIM.

From now on, in fact, up to 500 product codes (such as SKUs or EANs) can also be used simultaneously for searches in THRON PIM.

Searches, even complex ones, now become hyper-fast!

In addition, we have also improved the user experience of the THRON PIM search interface.


THRON DAM & Workflow: improved GUI for background action completion status

Completed, in progress or in error?

We have improved the GUI concerning the completion status of single or massive actions performed in the background in THRON DAM and Workflow.

In particular, in case of unsuccessful uploads the tab will turn red making it even more intuitive to understand the actual upload status of your assets.

For more conscious asset management. In all respects 🙂




Transport Layer Security 1.0 e 1.1 non saranno più utilizzabili dal 20 giugno

Per rispondere all’evoluzione tecnologica e degli standard normativi per la Transport Layer Security (TLS), in data 20 giugno 2023 verrà aggiornata la configurazione TLS per tutti gli endpoint delle API dei servizi THRON a un minimo di versione TLS 1.2.

A seguito di questo aggiornamento non sarà più possibile utilizzare le versioni 1.0 e 1.1 di TLS nelle chiamate a tutte le API THRON.

I moderni browser come Chrome, Firefox, Safari ed Edge hanno già abbandonato l’utilizzo di questi certificati da diverso tempo, così come i maggiori cloud provider leader di mercato (es. AWS, Azure, GCP) ne stanno dismettendo il supporto.

Alcune applicazioni di integrazione con THRON sviluppate internamente da alcuni clienti o dai loro system integrator (ad esempio in Java o PHP) potrebbero ancora utilizzare questi certificati obsoleti.

Il nostro team di Customer Service, per agevolare l’individuazione di eventuali applicazioni che ancora effettuano chiamate con le versioni di TLS 1.0 e 1.1, ha analizzato le chiamate effettuate negli ultimi mesi verso i nostri endpoint segnalando e supportando caso per caso i referenti delle organizzazioni interessate.

Qualora ti riconosca in questa situazione e la tua azienda non è stata contattata o, semplicemente, vuoi ricevere maggiori informazioni, puoi contattare il nostro Customer Service all’indirizzo


THRON DAM PLATFORM: search up to 500 SKUs (product aliases) simultaneously

Get ready to break current platform search speed records.

Why? We have introduced the ability to filter up to 500 SKUs (product alieases) at the same time.



From this release, therefore, you can use long lists of SKU codes to filter the content you need and perform massive actions on the fly, such as download.


THRON PIM: Conditional Rules loading time reduced

Agility matters. For the hearth of your digital ecosystem, let’s even say fundamental.

That is why we have slashed the time it takes to load THRON PIM’s conditional rules.

In particular, we have significantly reduced the time it takes to complete the loading of the conditional rules detail.

Go, fast. Your eperience can buckle down.



THRON WORKFLOW: bye-truncated words in comments

You should also please the eye. That’s what they say, isn’t it?
As of this release, the words of each comment in Workflow will end correctly, without the truncations previously generated by a somewath annoying bug.



THRON WORKFLOW: no-code interface oiled up

We have oiled the editor the allows the construction of Workflow Jobs.

Creation, movement and interaction between Transitions are smoother.


THRON PHOTOSHOOTING: uploading and approving shots is more… snappy

From this release, the approval time for each shot has been greatly reduced.

In addition, we have decoupled the time it takes to create and upload content from the time it takes to convert it, so that you can navigate the interface far and wide while the system processes.



THRON DAM PLATFORM: massive and unlimited downloading of assets from platform

With this release, massive and unlimited downloading of assets into THRON DAM has been introduced.

More specifically, you can download:

  • all assets in the “My content” folder
  • all assets in any folder or sub-folder
  • all assets that appear as a result of a search performed and/or the application of one or more filters, regardless of the type of search performed or filters applied.


Once the download has started, the system will compress the contents and then download them through one or more .zip files, depending on the total size.

The possibility of unlimited downloads makes the platform even more scalable and performant, increasing the productivity and efficiency of users who need to download assets locally from the Throne.



Una volta avviato il download, il sistema procederà ad una compressione dei contenuti e, successivamente al loro scaricamento attraverso uno o più file .zip, a seconda della dimensione totale.

La possibilità di effettuare download illimitati rende ancora più scalabile e performante la piattaforma, aumentando la produttività e l’efficienza degli utenti che necessitano di scaricare in locale gli asset presenti nel Trono.


THRON PIM: extension of the export of up to 1,000 products to .CSV and .XLSX

New year, joint vision on content and products as always. In addition to expanding the number of downloadable contents, we also intervened on the product front.

We have introduced the possibility of exporting up to 1,000 products in THRON PIM to .CSV and .XLSX. The export can be started after setting up some filters on the fly or by calling up one or more of the previously saved filters.

With this update, THRON PIM users can export a large number of products quickly by simply specifying one or more attributes.




THRON UNIVERSAL PLAYER: accessibility for blind and visually impaired people

We are very sensitive to DEI (Diversity, Equity and Inclusion) issues: this is also why the development of our platform has always been oriented towards maximising accessibility.

For this reason, in order to avoid possible negative impacts on the web experience of users with disabilities, we have taken steps to improve the accessibility of the platform.

In particular, in the case of several players incorporated in the same page, it could happen that two or more of them were characterised by the same identification number (‘ID’) and this compromised the work of automatic readers for the blind and visually impaired, who were therefore no longer able to correctly distinguish the various sections of the web page.

With this release, we have resolved this issue, eliminating the IDs that could generate criticality.

This intervention is the first of a series of improvements that will be made to the entire platform and expansions, in order to make the entire solution more and more inclusive for all people within the organisation, as well as for external ones such as partners, customers and stakeholders, also in line with the provisions of the European Accessibility Act, which will come into force in 2025.



THRON WORKFLOW: mass download of content on an asset page

With this month’s release we have introduced the ability to perform mass downloads of assets located in a specific THRON WORKFLOW Job or Stage.

Each user taking part in a collaborative flow can thus be more agile and efficient in downloading more content instantly.



What's New


Conveying assets from DAM is now even easier, more intuitive and more effective.

The new THRON BRAND PORTAL is now available!

The solution, distributed by THRON and developed by, a leader Content Experience Platform provider, allows digital assets from THRON DAM PLATFORM to be shared with partners and stakeholders in an agile and effective way.

To find out how to create a customised brand portal yourself click here.


Platform authentication via OpenID protocol

With this month’s release of THRON, it is now possible to access THRON PLATFORM and Workflow via the OpenID authentication protocol, offered by providers such as OKTA and Google Suite.

From now on, our users can therefore authenticate themselves on the platform via any Single-Sign-On system on the market that supports the open-source OpenID standard.

In the coming weeks, authentication via the OpenID protocol will also be extended to THRON PIM and the Adobe CC connector.



THRON PIM – Product export: saving product attributes for later export

We have introduced auto-saving of selected attributes for data export to CSV or XLSX.
In particular, the list of attributes and characteristics of the last export carried out is automatically saved by the expansion and proposed again at the next export.

This enhancement aims to reduce manual work and repetitive tasks for THRON PIM users, so that the product data export process is even faster and more efficient.

THRON PIM – Product export: alphabetical sorting of attributes for export to CSV or XLSX

To make the process of exporting product information even simpler and more straightforward for THRON users, the list of attributes for export is now sorted alphabetically.

This makes locating and selecting attributes for exporting information to CSV or XLSX even quicker, more agile and smoother.

THRON WORKFLOW: simplified Job saving

It is now possible to save a job even during the first step of its configuration.

In particular, once the basic information of a job has been set and the team members who will be working on it have been configured, it is possible to suspend the configuration of the job and resume it at a later time, simply by clicking Save.

In addition, should the user inadvertently close the configuration window, an alert message will appear warning him to save the configuration work already done so as not to lose it.

This is an improvement that makes the Workflow interface even more intuitive and the job configuration activity more immediate and agile, also avoiding the risk of losing work already done and therefore wasting time.



THRON WORKFLOW: maximising the usable space for Job creation

We have improved the user experience of creating a job in Workflow.

In particular, during the configuration of the workflow in full screen mode, it is now possible to use all the available space offered by the window to add, move and edit the digital flow.


THRON UNIVERSAL PLAYER: possibility to configure the launch of delivered content on iOS device browsers

Following recent updates of the Safari and Google Chrome browsers on iOS devices, the audio of advertising media content distributed via THRON Universal Player started automatically and was then blocked by the browsers.

From the current release, THRON users can configure the audio playback to start only after the user clicks the play button, without any blocking by the browsers on iOS.

THRON PHOTOSHOOTING: bulk loading of products is more efficient, single-view job management faster

With the current release, we have made a twofold improvement to the user experience in managing orders in THRON PHOTOSHOOTING.

In particular, we have resolved a bug that made the massive import of products to be shot during job creation incomplete. In addition, the time required to create and manage jobs with a single view has been minimised.


Previous years' release