Discover news, releases and enhancements of our platform.
Locate the assets you need with precision and dramatically reduce consultation time. Starting with this release, the search tools integrated into THRON Platform make finding content associated with one or more products simpler and faster.
Just copy and paste one or more product codes: the smart search engine and advanced filters will deliver a precise and reliable selection of all digital assets linked to your products.
Thanks to this feature, searching becomes a straightforward process, allowing you to retrieve exactly what you need in just a few clicks to update catalogs, prepare product sheets, or manage complex projects. The result? A more streamlined and organized workflow that lets you work quickly and efficiently while ensuring consistency and reliability in your data.
The features introduced with this new release are designed to make workflows involving content and products more immediate, seamless, and efficient. From now on, customers with the new Product Area of THRON Platform enabled can view products associated with a specific piece of content directly from its details.
In particular, users with the necessary permissions will also see all relevant product information and, using shortcuts, can quickly access the product sheet.
The Launch Edition of THRON X enhances the new Product Area with essential features for advanced product catalog management. In addition to Families, we’ve introduced Model/Variant management, a vital feature for brands with products offering variations based on characteristics like materials, colors, or sizes.
Model/Variant management allows products to be organized through a multi-level hierarchical structure, which simplifies organization and ensures greater information control.
While Families define the structure of product characteristics, variations distribute them across hierarchical levels, enabling information inheritance.
This structure, supporting up to three levels of variance for each variation, is designed to simplify data management, even in the most complex contexts, optimizing product enrichment and ensuring maximum consistency of information across similar products.
This solution is designed to make product management more effective and precise, minimize the risk of errors, and give you ultimate control over product information with scalability and operational simplicity in mind.
Designed to meet the needs of the business-to-business world—and beyond—the new B2B Area of THRON simplifies the sharing of any type of resource with your sales team, colleagues, or business partners. By creating a highly customizable and quick-to-deploy private area, this new add-on saves time and ensures materials are always up to date in real time, guaranteeing maximum brand consistency across all channels.
THRON B2B Area allows you to showcase content and products in an organized manner, making them easily accessible to all your partners. Ensure a professional, secure, and personalized browsing experience: with advanced search and filtering tools, your sales network colleagues can quickly find the content and products they need. You can also define specific permissions and access rights for the materials.
The new B2B Area also integrates advanced features for content sharing, such as the ability to instantly generate catalogs and detailed product sheets updated in real time.
This new release introduces significant improvements and optimizations in navigation and user experience.
At the heart of this approach is a more streamlined and faster interface, designed to make your work experience seamless and simplified. At the same time, it enhances the customization of private areas and portals for your collaborators, transforming them into highly customizable environments that consistently reflect your brand identity.
Families represent collections of similar products, often sold in multiple variants, that have certain attributes in common. Organizing Products into Families facilitates their classification, as each product added to a Family automatically inherits the common structure.
Features that make the difference:
In preparation for the official release of THRON X, the new Product Area of THRON PLATFORM has already seen several improvements released:
THRON X is a game changer for companies looking to simplify the management of their digital assets and product information. It’s not just an upgrade, but a revolution in content management and distribution. Every feature is designed to optimise processes, improve efficiency and offer a more intuitive user experience, helping you achieve new levels of productivity and innovation.
The new version of THRON PLATFORM will be officially released by November 2024, but with the launch of the THRON X Beta you already have powerful features to simplify and enhance the management of multimedia content and product information. Thanks to advanced automation technologies, you will be able to significantly reduce your IT costs, achieve a significant improvement in the performance of your websites and increase the speed of content delivery by up to 4 times compared to previous standards.
Everything is carefully designed to improve your operational efficiency, with tangible results right from the start.
The Automated Modelling Engine allows you to automate the cataloguing of products, reducing errors and improving efficiency. Define your data model on product and asset information and then simply upload your catalogues with an excel sheet or via APIs. THRON X will suggest how to match them without any more laborious reformatting of data between systems.
.
Boost content loading performance without lifting a finger. THRON AI MediaBoost automatically optimises images, ensuring they are delivered at the highest quality to each device in the shortest possible time, giving your users a flawless experience.
You can cleverly link media content, such as images and videos, directly to the corresponding products. With this automation, you can ensure that each product always has updated and consistent content, reducing management time by eliminating manual updating of product cards.
A control over roles and authorisations within product areas, giving you the assurance that only authorised users can edit, manage or download certain data, ensuring greater security for your boards for each market.
In THRON AI we have integrated several generative AI engines to automate the enrichment of content and product data. This functionality supports the automatic creation of keywords and descriptions for assets and products, automatically making all content accessible via Speech2Text.
You can import and export large amounts of data to share with the wholesales network.
With Dynamic Print Publishing you can create catalogues, product data sheets, brochures, labels, flyers, in seconds, retrieving product information and content from THRON automatically.
THRON X introduces new, next-generation APIs for secure, high-performance integrations. You will also have a revamped, centralised documentation portal from which to test the new APIs.
The transition to THRON X from the 7th will be smooth and seamless, ensuring business continuity without altering the efficiency of your workflows.
With the constant goal of taking advantage of the most cutting-edge technologies available on the market and continuing to innovate THRON PLATFORM more and more efficiently, we have evolved the platform’s authentication and login standards.
In particular, in addition to the adoption of even more secure and integrated access systems, from this release the login is completely unified.
In fact, it is now sufficient to log in only once to access any section of the platform.
But the good news doesn’t end there.
With this release, in fact, we have also introduced the new unified menu, thanks to which you can instantly explore and be in control of every section of the platform, even those you have not yet activated.
In addition, we have also evolved the design of the navigation bar, designed and developed to provide you with the ability to always be clear where you are and give you instant access to any section of the single platform.
And again, we have expanded the navigation bar and made the tab setting homogenous within the entire platform in order to evolve the UI and make your UX unprecedented.
The Throne becomes even more Throne-like, so that you can reign in speed and efficiency.
From this release you can take full advantage of some of the benefits of Real Time Image Editor for content delivered via the WordPress connector.
In fact, images will now be published in the CMS in the automatic format set within RTIE, without any manual action being required.
In other words, images will be delivered in WEBP format if the browser supports it.
Furthermore, it is possible to select the quality of the delivered asset, choosing between the options auto-high (default), auto-medium and auto-low: more information in this article.
Also on WordPress, automation stands at 100 and manual work at 0.
With regard to the THRON Connector for Adobe Commerce, we have released some minor updates and fixed some bugs in recent weeks.
Among the fixes, we have:
For more information, visit the Adobe marketplace.
You may have noticed: during 2023, we innovated several times the interface of one of the most popular features of our platform: External Shares.
We did this guided by the objective of increasing usability and improving the layout.
In particular, in this latest release our design and development teams have focused on some of the classic sections of the interface, with the aim of innovating the tabs relating to the size and cropping of images of external shares via URL and Embed code.
As of this release, in fact, the section for defining image dimensions (width and height in pixels) has been redesigned and made available in the new External Share graphical interface.
The same goes for the manual cropping functionality, which can be managed through a tab for input of coordinates in pixels, which has been redesigned to make it even more intuitive.
We strongly believe that innovation not only comes from releasing new features, but also from continuously improving existing ones.
Have you tried them out yet? 😉
As of this release, it is possible to block domains considered suspicious directly from the Report presenti in piattaforma.
The domain blacklist feature – introduced in last month’s release – is also accessible on the fly from the monitoring dashboards of domains from which traffic originates and digital assets are used.
An even more agile way to secure your information heritage.
Thanks to the new feature, you can define up to 100 domains to which you can inhibit the distribution of content on the platform.
This is a measure to guarantee the protection of your information assets, both in terms of intellectual property and costs.
The blacklist not only prevents the illegitimate appropriation of your digital assets, but also averts the risk that the traffic generated to view and reproduce them falls on your company.
The functionality is in addition to others already present in view of information asset security, such as the Whitelist.
Want to activate it? Go to the Admin Area under Settings > General > Security.
Like your digital assets, each External Share is unique in its own way.
That’s why from this release you can associate a name with each one. If you don’t, don’t worry, THRON PLATFORM will take care of it, based on the date of creation.
With names, finding and accessing the share you are looking for will be even quicker. Try it to believe it!
How are you doing with abscissae and ordinates?
With the aim of making the governance offered by THRON PLATFORM even more comprehensive, in this release we have intervened in the last phase of the lifecycle of data and digital assets.
As of this release, in fact, the Monitoring functionalities of our platform can count on an additional ally: the Reports.
The tab Analytics, currently available in beta, provides dashboards for analysing the traffic generated for assets delivery.
Reports, in fact, provides each user with graphs offering a precise insight into traffic by domain, device and type of asset, as well as automatic suggestions for optimising traffic and the performance of communication channels.
Further functionalities will be announced in the coming releases, which will expand the options for monitoring the company’s entire information assets in an increasingly effective manner.
This, in other words, is only the beginning 😉
Before this release, the CDN had a two-minute cache. Translated: every two minutes any asset was requested from the main server, regardless of whether it had been changed or not.
Undoubtedly this ensured good responsiveness in the event of changes to the assets on the platform, and the updating of each channel was essentially in real time, but it could sometimes cause unnecessary stress on the system in terms of bandwidth costs and related environmental impact.
To overcome this issue, we acted on two fronts.
On the one hand, we raised the cache time to one day for all our customers (but can still be freely modified) and, on the other, we made our CDN fully reactive.
In concrete terms, this means that every time an asset is updated in the platform, the distribution of the new version to all communication touchpoints is instantaneous.
In this way, requests to the main server are only made when necessary and there is no risk of stressing the system, guaranteeing the highest possible performance at all times.
Power and control, then.
Con l’obiettivo di continuare ad elevare le prestazioni della nostra piattaforma, abbiamo avviato un graduale processo di dismissione dell’API getThumbnail che sarà completamente trasparente all’utente, sia in termini operativi che di prestazioni.
Da diverso tempo, infatti, consigliamo ai nostri clienti di utilizzare il gruppo di API pubbliche che garantiscono una qualità di distribuzione superiore all’API getThumbnail.
In particolare, a partire da questa release, l’API getThumbnail non distribuirà più gli asset direttamente ma attraverso un redirect verso un nuovo endpoint.
Nel concreto, anche se la tua organizzazione ad oggi utilizza l’API in questione, non ci sarà alcun impatto per te e non dovrai modificare nulla. Nel caso in cui dovessi aprire la rete del browser, noterai una duplicazione delle chiamate: è normale e ciò è dovuto proprio dal redirect in questione.
Dopo diversi test abbiamo rilevato che il reindirizzamento non ha alcun impatto percepibile sulle performance di delivery.
Nel corso dei prossimi mesi proseguiremo passo dopo passo alla graduale dismissione dell’API getThumbnail per favorire l’adozione completa e capillare di quelle pubbliche, che innalzeranno ulteriormente gli standard qualitativi delle performance della nostra piattaforma.
Torneremo a parlartene qui, ovviamente 🙂
Asset delivery also lands on Shopify.
For each product code in your e-commerce platform, you can automatically retrieve, update and publish the relevant media content in THRON.
Make the two platforms talk to each other and minimise the manual work involved in distributing digital assets, publishing unlimited images, videos and documents for each product.
In other words, you take the brakes off the representation of your products and give your creativity free rein, capturing your customers’ attention with as much multimedia content as you deem necessary.
For more information and to immediately activate the dialogue between our platform and Shopify, please contact your Customer Success Manager.
Get ready to take a new step towards omnicanality.
In a sea of overinformation, our answer is selectivity.
This is why we have introduced, for API integrations, the possibility of selecting – during advanced search – which of the available information is to be returned from the list of platform results.
This is a functionality of cross-cutting utility, allowing each organisation, work group and user, to quickly access only the information they need.
From this release, the administrator user can now configure the OpenID connector completely autonomously, through which each user can be enabled to log into THRON PLATFORM using company username and password.
Autonomy and simplicity. Just the way we like it. And so do you.
In recent weeks, we have also updated the THRON connector for Magento.
In particular, the main novelties concern the correction of some existing bugs and, above all, the extension of the connector’s compatibility with the latest versions of the CMS.
As a result, the product sheets of your e-commerce will be even better performing.
If you have used share pages in the last few days, you will already have noticed this, otherwise we’ll tell you.
From this release all contents that populates the share pages is now sorted alphabetically.
So finding what you need will be even easier.
Access the digital assets you need on the fly, even from share pages.
With the preview of media content on share pages, you no longer need to open them all or look through the details before you find the right one for you.
Until yesterday, when you forgot your password you had to repeat the account activation process.
Nothing dramatic, however, if we can make our lives easier, why not?
There, we have done it. From today, recovering access to the platform will be easier and faster.
Know that if you forget your login credentials, you can request a link to be sent to the e-mail address associated with your account and reset the password of your choice, always respecting the policies defined by the system admin.
It doesn’t happen, but if it does…