Rule from a single platform the digital assets and product data that populate your shop shelves. Publish them automatically on radios, totems, catalogues, websites and e-commerce.
Oltre ad abilitare import massivi e sincronizzazioni continue, dialoga con le suite creative e supporta il lavoro di grafici e agenzie, facilita i flussi approvativi e distribuisce alle massime performance su qualsiasi canale digitale o tradizionale.
If your company is in the retail sector, whether you communicate through brochures, the product sheets of your e-commerce platform, via videos looped on the screens in aisles, or via jingles playing over the shop PA, there is little difference.
Each touchpoint is fed with digital assets, whether they be photos, video, audio, documents or product data.
Being able to count on a single tool in which to store and rapidly find the product data and content which represent them is the first step in reducing manual work and increasing productivity.
THRON PLATFORM retailers goes beyond.
By supporting the entire lifecycle of each and every asset, as well as enabling mass imports and continuous synchronisation, communicating with creative suites and supporting the work of graphic designers and agencies, it facilitates the approval flows and distributes on any digital or traditional channel with the highest level of performance.
Thron FOR RETAIL
For any retail or large-scale distribution company, the provision of visual content and data on all products offered is an activity of the highest strategic importance.
The centralisation and continuous updating of product information and content is the starting point for any activity, whether it be sales or communication.
Nevertheless, often this requires a lot of manual work, due to data originating with different suppliers and tools, with different structures and formatting.
THRON PLATFORM imports any information, from that present in supplier systems (ERP, PIM, MDM) to that from certified databases such as IceCat or Immagino, unifying the format in accordance with the specific company requirements.
The platform also manages all content in a univocal manner: you never run the risk of generating copies and can always be sure of finding the most up-to-date asset.
Thron FOr RETAIL
As well as centralising photos, videos, documents and information on your products, THRON PLATFORM also allows you to associate them.
The platform indeed allows you to associate one or more product codes (such as EAN, UPC or GTIN) to a piece of content, and as a result, all information such as dimensions, materials, descriptions, ingredients, warnings and recommendations for use.
THRON transforms your content into assets and streamlines the work of your teams, offering a single source of truth which is always up to date for all your information assets.
Thron FOR RETAIL
Forget having to enter or share data and content by hand each time.
If you want, you can allow partners or external suppliers, such as translation agencies, to access the platform, establishing precise rules and permissions.
When necessary, it only takes a click to export the information for every product and all multimedia content associated with each of them.
You can export content on the fly to tools for laying out brochures, catalogues and fliers
The APIs and connectors allow communication with all tools.
From creative suites to CMS.
Governance is total, including tracks for the radio and clips for totems and digital shop windows.
We speak the language of companies that make retail and large-scale retail a better industry every day, supporting them on their journey towards the future of Digital Asset Management and Product Information Management. Here is our two-for-one. Try it to believe.