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PIM: what does Product Information Management mean?

PIM stands for Product Information Management. It is a software which helps to manage, organise and deliver product data on each communication channel.

PIM acronym: what does Product Information Management mean?

PIM is a software which centralises all of an organisation’s product information.

There are numerous PIM software on the market.

Some are simply corporate data repositories. Others, however, support the entire lifecycle of product data because they allow any type of data to be centralised, enriched, searched for, shared and distributed on the product sheets of sales channels such as marketplaces and e-commerce.

Which product data can be managed with a Product Information Management tool?

What do we mean by product data?

In short, product data means any information required to market and sell products through one or more distribution channels.

A PIM software supports management of the information of any product – such as name, description, price – in a univocal manner, without duplicates.

Features of a Product Information Management software allow you to:


Centralising data spread between ERP and worksheets.


Associating the imported data with product attributes.


Avoiding inconsistencies between data from different sources.


In other words, classification and categorisation of data.


Filtering and finding any required data immediately.


By structuring and effective digital workflows.


Establishing who has access to which information.


In various file formats, to support different processes.


On physical or digital channels such as e-shops.

The best PIM software also allows you to:

example product information and data

Associate product data with assets

Without paying the licensing, maintenance and integration costs of a DAM software.

example product video and digital asset carousel

Create memorable
user experience

By populating the product sheets with multimedia players which combine assets and data.

product data sheet with tags

Define the data model with the provider

Some suppliers support their customers in defining the structure of the data model.

Quali sono i vantaggi di un software di Product Information Management SaaS?

Now we know what PIM means and what SaaS Product Information Management software does, we can look at what benefits it can offer.

In particular, we will refer to the advantages of adopting a web PIM or SaaS (Software as a Service) PIM, one of the applications which as well as offering the benefits of cloud platforms, in other words zero maintenance costs and maximum performance, has an impact on the entire organisation.

It is a corporate source of truth

A PIM is a source of truth for the organisation because it is a centralised system in which all product data converges, so that every company department can count on the same information.

Rule complexity

PIM software lightens the workload of teams which find themselves entering, updating and removing vast quantities of information in multiple languages, such as technical specifications, prices, suppliers, countries of origin of the material and sale of goods, sundries.

It shortens the time to market

A PIM allows you to create and manage the data for products which are still to be created in advance, so that touchpoints – physical or digital – already have all information needed to make marketing and sale instantaneous when products are launched.

It increases the collaboration

A Product Information Management platform allows you to have teams work together because it centralises the workflows to add, modify and approve any information.

In parallel, the tool offers constant monitoring, useful for compliance with security policies.

It lowers operating costs

Optimal management of product information has a positive impact from an operational point of view as well, shortening the time required to search for and update information.

The benefits also mean reduced returns and logistical errors, as well as reductions in customer service support requests.

Omnichannel and quality CX

Accurate management of product data stimulates online shopping because users can search for and purchase products better.

Moreover, with a PIM the information on all touchpoints – B2B or B2C – is updated in real time, and perceptions of the brand are always consistent.

A PIM is valuable for all teams


Infinite assets, zero copies. One hub to collaborate, research and publish.


Marketplace and online shop updated in real time and without manual labour.


Approval and distribution flows are 100% digital. And efficiency flies.

Digital & CIO

It governs the ecosystem of digital business processes through APIs and connectors.

Information Technology

A single, secure platform for the company’s most valuable asset: its digital assets.

Let us tell you everything we know about PIM

For more than 20 years, we have been supporting companies like yours on the topics of Digital Asset Management but also Product Information Management. We look forward to sharing everything we have learnt with you.

What software does a PIM integrate with?

The cross-cutting nature of a Product Information Management platform makes it central in organisations, to the point where the ability to integrate PIM software is a crucial aspect.

The most important integration: PIM and DAM

Particularly for enterprises, making the PIM and DAM software communicate is essential.

By integrating the systems, it is indeed possible to associate all content with the product data it represents, simplifying the company’s activities on the various channels with which it communicates.

product information management product data sheet and assets

The digital transformation can go further, however

In many organisations, PIM and DAM are two distinct tools. Nevertheless, there are solutions with both Product Information Management and Digital Asset Management features.

A platform which includes PIM and DAM, as well as enabling combined management of assets and data, simplifies the technological stack, breaks down the silos between different teams (e.g. marketing and product) and means zero costs for integrating different applications.

Here is an example.

Other software which a PIM can be integrated with

ERP and data source

To centralise all product information.

CMS platforms

For constant delivery on e-shops and sites.

Tools for IT security

To manage access, permissions and more.

Any tool via APIs

With APIs, a SaaS PIM can be integrated with any tool.

A PIM supports lot of sectors

You, however, do not stop at categories.

These areas were just examples.
Product Information Management is crucial for every company.

Clues that your organisation needs PIM software

Now we know what the term PIM means, and that a tool for managing product information is much more than just a repository, how can you understand whether your company needs one? 

Every organisation is unique, but there are some clues which can guide us.

Lots of products which change frequently

If the catalogue – meaning the collection of products which the company offers the market – is often changed or updated, even multiple times during the year, managing data and information is essential to say the least.

With a PIM, you can count on a single source of truth for all information, add new one, update existing one and remove information on products out of production.

The products are very different from each other

Before choosing a PIM, information is often managed using worksheets.

If the products are very different and/or feature numerous variants, however, even an excellent application such as Excel is not best suited to managing the complexity of the data to classify and categorise.

Too many different data sources

A PIM is particularly useful if the organisation has many suppliers and each of them transmit structured information in different ways.

Another factor which drives the adoption of the tool is the use of tools such as ERP and WMS which drive a level of information complexity that only a PIM can compress and manage.

The business is multilingual

A multi-country sales and marketing strategy is another reason to adopt a PIM.

A software solution for managing product content is essential to streamline the translation process and, where necessary, centralise the output from translation agencies.

Multiple communication channels

A web app to manage digital assets lowers the operating time taken to optimise and distribute consistent and up-to-date product data for each channel.

Particularly when it also supports digital asset management.

With THRON you go beyond PIM

Want to know more about our unique platform? DAM and PIM in one software, so you can manage all your digital assets and any data or information from your products together and without duplication.