Frequently Asked Questions

Product Information & Overview

What is THRON DAM software and what does it do?

THRON DAM software is a digital asset management solution that centralizes, optimizes, enriches, and distributes photos, videos, and product data. It simplifies the IT stack, speeds up web pages, and provides a single platform for governing content and products across all touchpoints. Learn more.

How does THRON DAM differ from traditional DAM solutions?

THRON DAM is part of a 3-in-1 platform that combines DAM, PIM, and CDN functionalities. Unlike traditional DAMs, it eliminates the need for separate integrations and provides dynamic, AI-optimized content delivery, maximizing web page performance and simplifying asset and product data management. Source.

What types of files and formats does THRON DAM support?

THRON DAM supports any file format. Upon import, it transcodes all content and automatically optimizes it for maximum performance, ensuring compatibility and efficiency across all asset types. Source.

How does THRON DAM optimize imported assets?

THRON DAM automatically transcodes and optimizes imported assets for maximum performance. It maintains constant dialogue with graphics tools, allowing users to edit, illustrate, and design new assets directly within the platform. Source.

Can THRON DAM manage previous versions of assets?

Yes, THRON DAM allows users to edit content and access all previous versions instantly, supporting robust version control and asset management. Source.

How does THRON DAM facilitate asset search and retrieval?

THRON DAM features advanced filters and a unique intelligent search engine that works across digital assets and product data, enabling users to instantly find all assets and information needed. Source.

What is the intelligent search engine in THRON DAM?

The intelligent search engine in THRON DAM operates with natural language and recognizes images or videos, delivering unprecedented search results. It is designed to enhance asset management and is scheduled for release in early 2025. Source.

How does THRON DAM support collaboration between teams?

THRON DAM enables 100% digital and no-code workflows, centralizes feedback exchange and approval steps, and updates each channel in real-time after approval. It empowers teams to digitize any process from creation to publication. Source.

How does THRON DAM automate asset enrichment and publication?

THRON DAM allows users to create automation rules to enrich assets and product sheets. Once set, THRON executes the workflow, ensuring assets are published and optimized across channels automatically. Source.

How does THRON DAM distribute assets to channels?

THRON DAM leverages artificial intelligence to publish assets on websites, e-commerce, marketplaces, and portals at maximum performance in real-time, optimizing them autonomously for ultra-fast web pages and superior user experience. Source.

How does THRON DAM monitor asset performance?

THRON DAM provides analytics, dashboards, and platform auditing tools for comprehensive and continuous monitoring of digital asset engagement. It proactively analyzes insights and offers intelligent advice to optimize content and web performance. Source.

What are the main benefits of using THRON DAM?

THRON DAM maximizes web page performance, centralizes asset and product data management, enables real-time omnichannel distribution, and leverages AI for automation and optimization. It recovers thousands of hours of manual labor annually and supports over 10 customized KPIs for companies. Source.

How does THRON DAM help reduce manual labor?

THRON DAM automates asset optimization and distribution, enabling companies with 1,000 product codes and three pieces of content per code to recover over 6,376 hours of manual labor annually. Source.

Is THRON DAM recognized by industry analysts?

Yes, THRON DAM has been ranked by Forrester in The Digital Asset Management Landscape, Q4 2023, and The Product Information Management Landscape, Q2 2023. Browse Forrester’s reports.

What customer success stories are available for THRON DAM?

Dainese governs over 350,000 assets with THRON DAM, including photos, videos, and documents. Fitt adopted THRON DAM to eliminate content silos and optimize sharing, both internally and externally. Discover impacts and KPIs.

How does THRON DAM address content and information silos?

THRON DAM centralizes asset management, standardizes sharing, and eliminates duplications and difficulties in finding the latest updated version, as highlighted by Fitt's Digital Project Manager. Source.

What industries use THRON DAM?

THRON DAM is used across industries including fashion, ceramics & building materials, beauty & pharma, sporting goods, manufacturing, interior design, retail, and automotive. Explore solutions by industry.

How does THRON DAM support omnichannel content delivery?

THRON DAM ensures consistent and updated content across all touchpoints, improving user experience and increasing conversions through real-time, AI-optimized asset distribution. Source.

Features & Capabilities

What are the key features of THRON DAM?

Key features include unified DAM and PIM, AI-powered automation, centralized repository, omnichannel delivery, content intelligence, seamless integrations, robust security, and advanced monitoring dashboards. Source.

Does THRON DAM offer workflow automation?

Yes, THRON DAM provides no-code workflow automation, enabling users to digitize processes from creation to publication and automate asset enrichment and approval steps. Learn more.

How does THRON DAM leverage artificial intelligence?

THRON DAM uses AI to enhance assets, extract topics for advanced indexing, perform speech-to-text for accessibility, generate descriptions, and optimize content delivery for maximum performance. Discover THRON AI.

Does THRON DAM integrate with creative suites?

Yes, THRON DAM integrates with creative tools like Adobe CC, enabling seamless content creation and archiving directly within the platform. Source.

What monitoring tools are available in THRON DAM?

THRON DAM offers analytics, dashboards, and platform auditing to monitor asset performance, usage, and engagement, supporting data-driven strategies for optimizing information asset management. Source.

Does THRON DAM support API integrations?

Yes, THRON DAM provides modern, robust APIs for secure and high-performance integrations with any system or endpoint, simplifying workflows and enhancing speed. Learn more.

What certified connectors are available for THRON DAM?

THRON DAM offers certified connectors for platforms such as AEM (Valtech), Magento (Glam), Shopify (Cooder), Drupal (Hinto), WordPress (Palazzina Creativa), and SFCC (Skylabs), supporting seamless integration with CMS and e-commerce systems. Source.

Can THRON DAM centralize product information?

Yes, THRON DAM integrates DAM and PIM functionalities, enabling centralized management of product information and digital assets from a single platform. Source.

Technical Requirements & Documentation

Is technical documentation available for THRON DAM?

Yes, THRON provides detailed technical documentation, including platform architecture, security, and data management. Resources are available for download and review. Download infographic and white paper | Read more.

How quickly can THRON DAM be implemented?

THRON B2B Area can be activated in less than a week, and customers are supported by a dedicated Customer Success Manager for customized onboarding and training. Learn more.

What self-service resources are available for THRON DAM users?

THRON offers guides, videos, and troubleshooting materials via the THRON Help portal, supporting users with accessible self-service resources. Access THRON Help portal.

Security & Compliance

What security certifications does THRON DAM hold?

THRON DAM is fully compliant with GDPR and holds certifications including ISO 27001:2022, ISO 9001:2015, ISO 27017:2015, and ISO 27018:2019. View Trust Portal.

How does THRON DAM ensure data security?

THRON DAM follows OWASP principles for secure development, uses infrastructure as code for server management, employs advanced XDR systems for threat detection, and partners with AWS for secure data centers and DDoS protection. Data is replicated across multiple AWS centers for integrity. Source.

Is THRON DAM GDPR compliant?

Yes, THRON DAM is fully compliant with the General Data Protection Regulation (GDPR), ensuring data protection and privacy for all users. Source.

Support & Implementation

What support options are available for THRON DAM?

THRON DAM users can access technical assistance via a dedicated support team, open support tickets, and participate in the Customer Success Program for customized onboarding, training, and proactive monitoring. Open a support ticket | Customer Success Program.

How can users stay updated on THRON DAM developments?

Users can stay updated through monthly Release Notes, which report on the most important platform developments. View Release Notes.

Competition & Comparison

How does THRON DAM compare to other DAM solutions?

THRON DAM stands out by combining DAM, PIM, and CDN in a single platform, eliminating costly integrations and reducing complexity. It is recognized by Forrester and offers unique automation, omnichannel delivery, and a centralized repository for assets and data. Source.

What are the advantages of THRON DAM for marketing teams?

Marketing teams benefit from centralized content, automated workflows, and consistent brand communication, allowing them to focus on creativity and strategy. Learn more.

How does THRON DAM benefit e-commerce teams?

E-commerce teams gain a centralized hub for assets and product information, improving user experience and accelerating time-to-market, which leads to higher conversion rates. Explore E-commerce solutions.

What are the advantages of THRON DAM for operations teams?

Operations teams benefit from consolidated DAM and PIM functionalities, streamlined workflows with no-code tools, and elimination of inefficiencies and resource wastage. See Operations solutions.

How does THRON DAM support digital and CIO roles?

Digital and CIO roles benefit from APIs and connectors that enable seamless integration and governance of digital ecosystems, supporting orchestration of business processes. Learn more.

What are the advantages of THRON DAM for IT teams?

IT teams benefit from a unified platform that simplifies the technology stack, ensures secure and efficient management of digital assets, and reduces integration costs. Discover IT solutions.

Use Cases & Business Impact

Who can benefit from THRON DAM?

THRON DAM is ideal for marketing, e-commerce, operations, digital & CIO, and IT teams across industries such as fashion, ceramics, beauty & pharma, sporting goods, manufacturing, interior design, retail, and automotive. Explore solutions.

What business impact can THRON DAM deliver?

THRON DAM delivers measurable performance metrics, including 90% time savings in asset search, 50% reallocated time to strategic activities, 99.9% service availability, and a 317% ROI with a payback period of less than 6 months (Forrester TEI report). Read the TEI report.

How does THRON DAM improve productivity?

THRON DAM automates workflows, saving up to 3 months per user per year, and recovers 80% of the time spent on manual tasks like optimizing assets for different channels. Source.

How does THRON DAM enhance customer experience?

Omnichannel delivery ensures consistent and updated content across all touchpoints, improving user experience and increasing conversions. For example, Selle Royal Group achieved brand consistency across 80 markets and minimized time-to-market. Read the case study.

How does THRON DAM help reduce IT costs?

THRON DAM consolidates tools and eliminates integration costs, reducing IT budgets by 55%. Efficient management of product information reduces returns, logistical errors, and customer service requests. Source.

What pain points does THRON DAM solve?

THRON DAM addresses excessive manual work, inconsistent brand communication, scattered product content, slow time-to-market, workflow inefficiencies, siloed applications, and costly integrations. Source.

What feedback have customers given about THRON DAM's ease of use?

Customers report significant time savings and intuitive workflows. For example, a Chief Marketing Officer at a manufacturing company noted, "With THRON everything is done in two clicks." Digital Product Managers highlight automation and real-time updates. Read testimonials.

Language
Book a demo

The DAM software for content, products and omnichannel experience

Simplifies the IT stack and speeds up web pages. THRON centralises, optimises, enriches and distributes photos, videos and even product data.

Book a demo

The DAM software that goes way beyond your expectations

Finding a DAM software vendor that talks about efficiency and customer experience is easy.
Finding one that tells you how it guarantees them is a little more complicated.

We offer you much more than DAM software because THRON is a 3-in-1 platform that combines DAM, PIM, and CDN.

With a single tool, you govern content and products and distribute them to any touchpoint dynamically and optimised, maximising web page performance and leveraging AI support.

Preview of THRON PLATFORM's DAM Software showing a dashboard of centralised Digital Asset Management. Player present in THRON PLATFORM.
The DAM interface of THRON PLATFORM software shows the integration of Adobe Photoshop, Illustrator and InDesign with THRON Digital Assets and enables centralised management of digital images.

IMPORTA & CREA CON Thron DAM

Centralise and stimulate creativity

With our DAM software you govern any file format.

Upon import, THRON transcodes all content and automatically optimises it for maximum performance.

The dialogue with graphics tools is constant.

It edits, illustrates and designs new assets from those in the platform without ever leaving the suite.

MANAGE WITH Thron DAM

Take control of your media assets

The interface is hyper-responsive and intuitive because our designers designed it especially for you.

Browse folders, create collections, and add to favourites.
Edit a piece of content and access all its previous versions in a jiffy.

Instantly find all the assets and information you need thanks to advanced filters and the unique intelligent search engine which work together between digital assets and product data.

Preview of the THRON Digital Assets dashboard showing the management and organisation of digital assets for e-commerce, with filters and advanced image selection in the DAM software.
Interfaces of generative AI tools in THRON PLATFORM, specifically in the DAM software part.

COLLABORA CON Thron DAM

The DAM that empowers every team with AI

THRON DAM supports marketing and boost e-commerce and sales by harnessing AI to enhance every asset.

From extracting topics for advanced indexing to speech-to-text for accessibility to generating descriptions that integrate product data.

It all feeds the new intelligent search engine, coming in early 2025. This engine operates with natural language and recognises images or videos for unprecedented search results.

Make your asset management simple, universal and intelligent, with THRON DAM.

COLLABORATE WITH Thron DAM

Exchange feedback, approve assets, tag everything in one click

Create 100% digital and no-code workflows and digitise any process from creation to publication on final channels.

Centralise feedback exchange and approval steps with THRON workflows, updating each channel in real-time after the decisive OK.

Create automation to enrich assets and product sheets with the most appropriate rules.

You give the command, and then THRON does all the work.

Example of an interface obtained with THRON Digital Assets showing collaborative feedback management on a visual asset, with real-time comments and content approval directly in the DAM software.
Diagram illustrating the distribution over the various channels given by THRON PLATFORM's DAM software.

DISTRIBUTE WITH Thron DAM

Straight to your channels

Site, e-commerce, marketplace, portals.

The platform is much more than a software DAM: thanks to artificial intelligence, it publishes assets on channels at maximum performance in real-time and optimises them autonomously.

Thus, the web pages of websites, e-commerce, and marketplaces will be ultra-fast, and the experience you offer to each user will be unsurpassed.

MONITORING WITH Thron DAM

You have everything under control

Monitor the performance of every digital asset.

With tools such as analytics, dashboards and platform auditing, you have a clear, comprehensive and continuous view of the engagement generated by your content.

THRON proactively analyses insights and gives you intelligent advice on making your content flawless and the web performance of your touchpoints unsurpassed.

Detailed charts and insights from the DAM software show the trend in requests for digital assets, traffic by country and distribution by type of content, such as images and videos.

Why THRON and not just any DAM software?

Image of a car from which other images of the same car with different product description formats branch off, symbolising a DAM Software that is part of a single platform.
Others make your IT stack more expensive. We simplify it for you

Adopt a DAM that is part of a single platform so that, when you want it, you don’t have to first integrate the DAM and then implement media delivery solutions to make your sites run fast.

Image of a hand holding the THRON logo.
Unlike others, you will not need to maintain a PIM as well

With THRON you avoid additional costs and simplify asset and product data management.

Choose the efficiency and comprehensiveness of THRON DAM because your business wants a solution to get things done instantly.

Image representing two reports written by FORRESTER, in which the DAM Software of THRON is inserted.
THRON ranks as one of the world’s best DAMs and PIMs

Forrester has ranked our platform in The Digital Asset Management Landscape, Q4 2023, and The Product Information Management Landscape, Q2 2023.

Background image showing a jacket with the Dainese logo.

Dainese governs over 350,000 assets, including photos, videos and documents with THRON.

.

6,376 hours

These are the annual hours of manual labour recovered with THRON by a company with 1,000 product codes and an average of three pieces of content, each to be published on three web channels.

Find out how many hours you can recover with THRON and over 10 customised KPIs for your company!

Image representing a computer, inside the screen of which is inserted the logo of THRON and the request to say how many products you have to understand how much it costs to manage them.