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Manages content production, from the brief to publication

From draft to complete product sheet: approvals and revisions tracked on the platform, fully transparent.

Briefs, emails, chats, shared spreadsheets and meetings

Every company already has a content production process: someone writes the brief, someone produces the content, someone approves it, someone publishes it. But it all happens across emails, chats, alignment meetings, and shared spreadsheets. 

Processes don’t need explaining. They need managing. 

THRON Workflows bring every step into the platform. Defined stages and roles.
Automatic notifications. Full audit trail. Nothing falls through the cracks. 

The process is clear. The team gets to work. Management has full visibility. 

One framework, two specializations.

Workflow includes two distinct templates: one to manage content production with agencies, vendors, and partners, and one to track the completion of product sheets across every type of visual.

Same experience, same governance: two specializations that cover every need. 

THRON workflow diagram for digital assets showing the Start, Brief, Production, First Review, Post-Production, and Publish stages.

Asset Workflow

For managing content coming in from agencies and external partners. 

Multi-stage, multi-role, collaborative review and approval flows for digital content. Ideal for marketing, creative, and brand teams.

Product Workflow

For completing every product sheet with all the media it needs. 

Task and progress management across photos, videos, and technical datasheets, with automatic shot-to-data matching. For product, eCommerce, and agency teams.

Build tailored flows with role-based permissions

Multi-stage, multi-role flows are designed directly in the interface, with no IT involvement and no coding required.

Content coming in from agencies and partners passes through granular role- or group-based permissions: for example, users who can comment cannot publish.

The approval process reflects exactly how your organization works.

THRON workflow configuration screen with fields for job name, date, owner, and team member permissions.
THRON approval stage with contextual comments on a pasta packaging asset during file review.

Keeps all feedback and versions on the asset, in one place

Comments, notes, approvals, and rejections live on the asset itself, not in an external thread.

Everyone involved receives timely notifications and responds right where the content already lives.

Every decision is tracked and retrievable: if an update goes in the wrong direction, the previous version is available with a single click. The file history is always there when you need it.

Gives you full visibility into the status of every process, instantly

When content is coming in from multiple partners simultaneously, the person in charge can see the status of each one without having to chase down updates.

Smart, aggregated email notifications for every relevant event: an immediate alert when something is created, plus a periodic digest summary.

No delays. No email overload.

Asset view in THRON with publishing options to e-commerce or Brand Portal via the "Move to" menu.
THRON product sheet for a wooden chair with green cushion, showing asset upload tasks and attached documents.

Delivers structured briefs and always up-to-date guidelines

For each product type or family, you define exactly how many media assets are needed and what kind: photographs with specific angles, videos, technical datasheets.

The platform turns those requirements into structured job orders, with clear briefs and always current guidelines distributed to the assigned producers.

Everyone involved receives everything they need to get started, with no unanswered questions. 

Links every piece of content to its product, automatically

The list of required content is built from the products already in THRON Platform, so shot-to-data matching is automatic.

Naming conventions defined in the platform standardize incoming files and streamline automatic cataloging, keeping everything organized.

When a piece of content is approved, it is linked to the product sheet automatically. Review cycles cut in half.

THRON PIM sheet for the "Ten sofa 2 outdoor" product showing ERP attributes, data completeness, and a front asset preview.
THRON asset management for an Alama Professional hair mask showing approval statuses: completed, to do, and asset rejected.

Shows every production status to anyone who needs it

For every product, the platform shows in real time which assets have been delivered, approved, and linked, and which ones are still missing.

Managers can see at a glance which sheets are complete and which still need content. Automatic alerts flag delays before they hold up the entire process.

Email notifications arrive when they matter, without overwhelming anyone.

The difference is visible from day one.

Here is what changes when your processes move into THRON Platform:

Comparison of asset management without and with THRON Workflow: operational pain points on the left, platform benefits on the right.