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Release Notes: July 2025

What's New

Quick navigation, total control: Quick Filters are here

With this release comes Quick Filters, a new feature of the Product Sheet Library that allows you to easily save and retrieve the filter combinations that are most useful for your daily work.

You can save custom filters in two ways:

  • Private, visible and editable only by you;
  • Public, accessible to those who have visibility on the products, but modifiable only by those who have permissions to manage the global settings of the interface.

To make it even easier to access, the last three filters used (stored at the browser level), or three of those available in the library, will automatically appear in the sidebar, allowing you to easily reuse them whenever you need them. A new way to browse designed to speed up your workflows, make the platform even more intuitive and always give you maximum control.

 

Shopify Connector: a single flow for your eCommerce

With the Shopify integration, one of the most strategic connections between content and products takes shape.

THRON allows you to orchestrate images, videos and product data from a single direction, publishing them seamlessly on your eCommerce.

A solution that simplifies content governance and accelerates online publishing, ensuring that each product is always enhanced with consistent, up-to-date, and high-quality assets.

 

Products, permits and performance: what’s new in the B2B Area

THRON’s B2B Area is expanding: alongside digital content, the Products section officially arrives, designed to offer retailers, agents and distributors targeted and functional access to all useful information.

Easy navigation, instant download and permission management allow you to distribute up-to-date materials in an environment consistent with your brand identity, profiled for each user.

Each operation takes place within a product-oriented navigation, where those who access can filter, explore and download according to their roles and needs.

Here are some of the features already available in the new Products section:

  • Advanced filters and targeted search: Explore your catalog by filtering by attributes, categories, or product code. Similarly, you can also use the global search bar to quickly retrieve all the listings that contain a particular product. Each list can be sorted by date of creation or modification, in ascending or descending order, for faster and more structured consultation.
  • Customizable export to Excel: you can export the entire contents of the area to Excel or only the selected tabs, starting from the grid or list view. It’s the easiest way to generate and share catalogs, price lists, or materials offline, with up-to-date data.
  • Sheets that can be consulted in one click: Each product sheet shows all its features in an orderly way, any variants (which you can open to consult them in detail) and also offers the possibility of downloading all the linked images in a single zip file. A practical and immediate tool to provide complete and up-to-date materials to those working in the field.

And that’s not all: new features will soon arrive to further enrich the experience, automate management flows and offer increasingly efficient tools to enhance your products throughout the supply chain.

 

Universal Player: performance and accessibility in a single tool

THRON’s new Universal Player, fully available from 21 July, is ready to redefine the experience of using multimedia content.

Designed to be faster, more accessible and consistent with the design of THRON X, the new player will be active for all new embeds, while existing content will continue to be served in the current version, subject to updating the template. In addition to delivering up to 3x more performance, the new Player has been designed to be fully accessible and compliant with the EU Accessibility Act, without requiring additional configurations.

Every interaction, in fact, is designed to be fluid even with screen readers, thanks to the semantic recognition of commands, the display of alt text on images, the control of the playback speed and a keyboard navigation system with shortcuts. In addition, it automatically adapts to the language of the content, thanks to the automatic generation of subtitles that guarantees a consistent and inclusive use even in multilingual contexts.

An evolution that looks to the future, designed to offer a more fluid, inclusive and immersive interaction, on any device and in any context of use.

Updates

Increasingly intuitive Asset Mapping

When you’re inside a product listing and want to manually associate content with a Media Gallery attribute, you can now do so even faster and more accurately. On the asset selection screen, there is now a search bar that allows you to filter content by title and description.

All sorting options by type, date of creation or last modification are also available, so you can find exactly what you need in just a few clicks.

 

Customized Product Export: zero waste of time

The export of products becomes even more flexible. Now you can decide whether to export all attributes at once or manually choose which ones to include.

A faster, more customizable workflow, designed to reduce steps and save you time, especially when working on complex product sheets or multi-channel exports.