Reference is the new attribute type that allows you to connect products together consistently with Families, Model/Variant, and the entire THRON X data model. There’s no need to learn a different paradigm: add, remove, and manage links with the same logic you work with every day, but with an added level of convenience.
Links really become Clickable: From the product sheet, you can open related products by clicking on the code, moving between items with maximum speed. The guided interface highlights the most important information, just like in reference images, so you can work with maximum precision even between visually similar products.
You have maximum control over editing: you can add references as you do with assets, remove them en masse with a single click, and decide the priority order of the links. Changes take effect only when you save.
In each tab, you’ll also find the “USED BY … PRODUCTS” section: see at a glance how many other products that item is used in, open the list, refine it with filters (including completeness), and quickly move between tabs.
There’s also a very specific design choice: links are not bilateral by default. You link one product to another when you need to and, only if you want the reciprocal link, you activate it explicitly. This allows you to create seasonal looks and displays, put together gift sets and define product compatibility without generating unnecessary references in each product sheet. The result: less noise, more control. And when you need to check or go back, search and filters take you right where you want.
Photoshooting evolves and becomes Product Workflow: from today, you can plan and manage jobs starting directly from the new THRON Platform data model, bringing attributes, markers, and the same power into your workflow. filtering you use in the Product Sheet Library.
In practice, you select products with precision, include or exclude variants based on attributes, and compile a consistent task list aligned with merchandising and eCommerce, reducing manual steps and ambiguities between teams.
The interface has been updated to the THRON X style, and the ordering and association logic remains unchanged: operational familiarity, more precise results. Select products from Products X, filter them finely (categories, variants, markers), confirm the list, and proceed with the product-image association.
And if your company still uses THRON 7, there’s no friction: compatibility is guaranteed to seamlessly and progressively support the transition to the THRON X data model.
After editing an image with AMBRA AI, such as removing the background or changing the lighting, you can now choose to save the new version, automatically overwriting the original asset on all touchpoints (website, e-commerce, app, catalogues) while keeping links and pages intact. With the classic “Save as new” option, you create a separate variant ready for different markets, seasons or campaigns. And if you want to go back, versioning keeps track of every step and allows you to restore the previous version in one click, without impacting your channels.
Thanks to this update:
Immediate propagation to already published channels
Clearer asset lifecycle governance
In one click, you can update the original asset while maintaining ID, filename, link, and embed unchanged: channels align automatically, without having to manually adjust integrations or references.
Announced last month as “in the works,” the Asset Sorting feature is now enabled. Sort assets in the Media Gallery attributes based on the views indicated in the file name and product characteristics.
No more dragging and dropping tab by tab: the rules work for you and respect the differences between categories and lines. The result is a consistent gallery for each product, ready for e-commerce and catalogs, zero time to market.
How to prepare the job:
Media Attribute on which to apply the reordering. If the attribute is localized, the job works in all languages.
Order rules, i.e., the sequence of views for each combination of product attributes such as macro-category, category, subcategory, and genre.
This is the future of THRON: fewer steps, more results. Reference makes product relationships clear and navigable, Product Workflow generates orders directly from data, AMBRA AI updates without generating duplicates, and Asset Sorting brings order where previously there was manual labor.
From governance to time-to-market, every step flows and multiplies the return of your ecosystem between products and content.