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All channels activated from a single control room: consistent content and data in the right formats, in real time.
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Your website, eCommerce, marketplace, B2B, catalog, and digital signage all require separate updates. Every change is a task that multiplies across each touchpoint.
The Channel Activation Layer is the distribution engine that solves all of this.
Connect the channels you want to activate and configure them once: every update propagates in real time to each one. AI adapts information and content for every channel in the right format, optimizes resolutions, and eliminates delays.
AI-powered image transformation, format and CDN optimization.
A single platform eliminates separate integrations and multiple maintenance costs.
Payback in 8 months and return on investment certified by Forrester Research.
The eCommerce catalog is fed directly from the platform, with all the major systems in use: from Magento to Shopify, from Salesforce Commerce Cloud to Adobe Commerce.
Every update is reflected in real time: AI adapts assets and content to each channel, optimizes formats and resolutions, with no delays or operational friction. Images and videos up to 4K deliver a flawless customer experience on every device.
Amazon, Zalando, eBay, Leroy Merlin and other marketplaces: each has its own fields, its own formats, its own attributes. THRON’s AI knows them all and adapts product content and information for each one in real time, with no manual work.
Once a listing is complete, it’s distributed automatically: the rules are set up once, and subsequent updates propagate on their own.
Website pages draw content directly from the platform through native connectors for the leading CMS platforms, including Drupal, WordPress, Adobe Experience Manager, Live Story, and Storyblok.
Every update approved in THRON is reflected in real time across the website’s content, eliminating any export and import process between systems.
Your site stays perfectly in sync, with no one having to step in manually for every change.
A dedicated environment for sales teams, suppliers, and resellers: digital assets, product sheets, and catalogs always up to date, with a customizable design that aligns with your brand identity.
Access is direct and controlled: every user can find the materials they need independently.
No emails, no outdated versions circulating.
Your brand’s heritage and historical archive become a living digital environment, updated in real time. Customizable design, a media gallery organized by product and context, role-based access, and time-limited sharing: branches, agencies, and collaborators can find approved materials on their own.
The content in the portal is always what’s been approved in THRON: no misalignment, no manual distribution effort.
Catalogs and print materials generated automatically from the platform.
Content and information connect to the graphic layouts of catalogs, price lists, and product sheets, generating branded brochures and documents as PDFs directly from product data: whenever something changes, the document updates in real time.
Digital and print stay in sync automatically, so creative teams can focus on what matters.
Displays, screens, kiosks, and video walls in showrooms, stores, offices, and plants can all be managed from the platform: scheduled by location, time slot, and event, a single change updates them everywhere, in real time.
Every location receives updated materials automatically: no USB drives, no local technical intervention, no displays showing unapproved content.
Your brand stays consistent online and offline.
SUCCESS CASE
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Put it to the test on your real archive in one hour. 30 days, free.
Can THRON be classified as a CDN?
Not exactly. A CDN is an infrastructure of geographically distributed servers that optimizes the speed of file delivery to the end user: it reduces latency, caches content, and speeds up load times. THRON’s Channel Activation Layer includes advanced delivery capabilities and AI-powered content optimization. It determines which content gets distributed, to which channel, in which format, with which product data attached, with the guarantee that it’s up to date and approved. Fast delivery is included, but it’s a byproduct of governance, not the starting point.
Which channels does THRON Platform support natively?
eCommerce (Magento, Salesforce Commerce Cloud, Shopify, Adobe Commerce), marketplaces (Amazon, Zalando, eBay, Leroy Merlin), CMS (Drupal, WordPress, Adobe Experience Manager, Live Story), B2B portals, Brand Portal, digital signage, and print systems via Cloud2Print. Every change in THRON reaches all active channels automatically, in the right format and with the specific attributes for each one, without having to intervene channel by channel.
How does product syndication work with THRON?
THRON performs automatic mapping between the internal data model and the requirements of each marketplace or distribution channel. AI adapts content, descriptions, and attributes for each platform in real time: when a product listing meets the publication criteria — complete attributes, translated copy, and assets in the required formats — it is distributed according to the rules configured for that channel. Subsequent updates propagate automatically. No separate syndication system is needed: the Channel Activation Layer handles the entire distribution logic from the same platform where data and assets live.
Does THRON Platform reduce time to market?
Delays in time to market almost always stem from the same root cause: the content is ready, but distributing it across every channel requires separate steps, different formats, and manual work that multiplies across each touchpoint. With THRON, once the channels are configured, every approved update propagates automatically to all active touchpoints in the right format. The team doesn’t synchronize: it creates and approves. Distribution happens in real time.
Do channels need to be reconfigured with every update?
No. Each channel is configured once in THRON: asset format, attribute structure, publishing rules, language, and target market. From that point on, every change generated in the platform is distributed automatically according to those rules, with no need to intervene channel by channel or rely on the technical team for every update.
What happens if a channel receives incorrect or incomplete data?
The Channel Activation Layer’s automatic error handling intercepts anomalies before they reach the final channel. If a listing doesn’t meet the publication requirements of a specific channel — missing attributes, non-compliant format, or unapproved asset — distribution is blocked and flagged. Channel managers get immediate visibility into the issue, without the final channel being affected and without having to monitor each system separately.
Does distribution work for offline channels too?
Yes. The Channel Activation Layer includes management of digital signage and print. In-store and showroom displays connect to THRON like any digital channel: every approved update reaches the displays automatically, maintaining consistency with online channels from a single point of control. With Cloud2Print and InDesign Server Automator, catalogs and print materials are generated directly from up-to-date product data, eliminating the misalignment between digital and print that makes physical materials go stale.
How is omnichannel distribution managed for international markets?
THRON handles localization and markets directly within the data model. Each channel can receive the localized version of assets and product sheets: language, currency, market-specific attributes. When a translation is updated in the platform, it automatically propagates to all channels serving that market, without having to manage separate versions for each destination. International consistency requires no extra manual effort: it’s built into the system.
How long does it take to activate a new channel with THRON?
Far less than a traditional integration, and that changes the way you think about expansion. When opening a new marketplace or adding a B2B channel means months of development, businesses tend to put it off: the operational cost often outweighs the perceived value of the channel itself. With THRON, every available channel is activated in a modular way, without touching what’s already live. You start with the priority channels and add more as the market demands. New markets, new touchpoints, new sales opportunities: without every expansion becoming a project of its own.