THRON centralises the management of nuances, ingredients and certifications, freeing up time for beauty & pharma brands.
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Cosmetic and pharmaceutical lines must tell their story through videos, images, colors, finishes, and fragrances, including INCI and certifications on every channel.
THRON improves the storytelling of Beauty and Pharma products, eliminating fragmentation. All materials are automatically matched to products, from development to omnichannel launch, maintaining a consistent experience without having to rethink internal flows.
Thanks to the platform’s native AI automatic association, you no longer waste time tagging or updating assets.
Automations greatly reduce manual tasks
THRON monitors the completeness of the forms and verifies compliance with regulations, avoiding inconsistencies.
The launch of new product lines becomes immediate
All teams, such as marketing, retail, compliance and e-commerce, work on the same materials, always updated.
Fewer tools, all in one platform
Misaligned certifications?
In the beauty and pharmaceutical industries, providing accurate descriptions, INCI, certifications, and tutorials on every channel is essential.
THRON integrates native AI that monitors the completeness of product sheets in compliance with regulations. It also automatically generates localized titles, descriptions, and text, and removes and replaces the background of product shots in just a few clicks.
Thanks to centralization, you can also simplify and accelerate graphic development for packaging, labels, and information leaflets, taking advantage of the automatic pagination which guarantees maximum online and offline compliance.
ASYNCHRONOUS LAUNCHES?
Speed is everything when launching new beauty and pharmaceutical lines, and simultaneously distributing to marketplaces and your own channels often requires weeks of manual work.
With THRON AI MediaBoost the publication of new products is automatic and simultaneous for all brands, accelerating go-to-market across all channels.
If you are a large multi-brand company, the THRON Platform allows you to centralize each brand’s product lines in a single hub.
COMPLEX COLLABORATION?
To reach pharmacies, perfumeries and large-scale retail trade, you need materials that are always up-to-date and consistent with the brand.
With THRON, you can quickly create B2B portals and personalized reserved areas: each retailer accesses only the content they need, always updated and compliant, simplifying in-store product display and quality control processes.
Each channel will have access to dedicated and constantly updated materials, to ensure maximum brand consistency even on physical channels.
You can increase your adoption scope in a flexible and fluid way, because everything is already ready for the next project.
A dedicated team that supports you every step of the way, with customized strategies to get the most value from the platform.
Specialized support always available, with 100% positive customer reviews, to solve every need in speed.
“The symbiosis between the content and the product data it represents has made everything immediate: back-end searches, e-commerce and marketplace distribution, and our customers’ web browsing.”
Pierpaolo Bironi
Head of E-commerce by Pettenon Cosmetics
Forget silos and manual tasks: request a personalized demo and find out how to simplify your digital management.
Fill out the form and book a THRON Demo.