The PCR displays content that deals with subject matters in line with the interests demonstrated up until now by each user. In particular, it does so in a cross-channel way. If the user moves between your various sites (e-commerce, landing pages, website, etc.), you will never lose sight of them and will be able to guide the buyer journey in a coherent manner. Indeed, among the offers, there may also be content that is located beyond the website where the customer currently finds themselves.
Moving from the target concept to that of the individual, you can offer the visitor a complete and personalized experience, increasing their level of satisfaction and interaction with the brand.
THRON PCR transparently adapts itself to your web content management system, app or e-commerce. In this way, it makes integration easy, but in particular, it offers an extremely fluid customer experience because it considers all content viewed by the user up until this point, also on other channels.
The machine learning algorithm used by each THRON Recommendation can be enhanced thanks to specific rules which can be entirely configured by the user. Available rules are:
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