It provides valuable information to the sales department in advance regarding the interests of each individual. This allows it to suggest Calls to Action that are ever more pertinent for each and every prospect.
Each individual shares a great deal about themselves through their online content history. Thanks to Content Intelligence and SCV, THRON understands user interests, enhancing the CRM and marketing automation data with continuous updates.
The sales team, both online and in retail outlets, can move from generalized communication to a personal and pertinent one. For example, mountain enthusiasts that come to your travel agency will immediately be offered trekking itineraries and not the latest cruise package deals.