With the release 10.0.2 of THRON Platform, we continue the journey towards full convergence in managing both content and products. The new Digital Asset Library, Product Completeness, and Syndication work in perfect synergy, simplifying every stage of the workflow: from creation to distribution, from review to publication.
The goal is clear: to deliver a user experience where digital assets and product information come together, making their management even more seamless.
In this scenario, AMBRA AI is the winning card for those who value speed, efficiency, and control: the new native artificial intelligence of THRON Platform that not only accelerates workflows but also reduces complexity, giving you back time to focus on growing your brand.
With version 10.0.2, the new Digital Asset Library officially launches, designed to offer a smoother and faster navigation experience. The interface has been redesigned to align with the design of THRON X and to ensure more immediate, intuitive, and powerful management of digital assets.
The result? A Library that’s up to 5x faster, capable of supporting increasingly dynamic and complex workflows, without ever compromising usability or precision.
We’ve also redesigned the content detail interface to offer an even faster experience, fully aligned with the rest of the platform. The sections for associated products and inherited attributes are still available, now presented in an even more fluid and intuitive way.
The management of content attributes has been renewed: it retains all its power, but is now even simpler and more intuitive. We’ve evolved the data model to make it more flexible and consistent with the one already adopted in the Product Sheet Library, giving you a unified experience that simplifies your work and enhances every content within the platform.
Now, creating and managing content attributes is easier than ever: you can quickly define titles and descriptions and enrich each piece of content with attributes such as text, text area, single select, multi select, date, or boolean.
All within an intuitive interface, designed to help you work faster and more accurately, with clear warnings and smart validations that help you prevent errors and maintain data consistency. A management system that is both flexible and rigorous, built to offer operational precision in an increasingly integrated and intelligent ecosystem.
With the introduction of Product Completeness, you always have visibility over the completeness status of each product sheet and can quickly step in wherever needed, ensuring consistent and verifiable quality across all distribution channels.
You can easily monitor attribute status, quickly identifying those missing for distribution to specific channels. AMBRA AI can support you in completing them, suggesting content to generate or translate as needed.
Completeness markers highlight in real time what’s missing to complete each sheet for its target channel, with an interface that guides you exactly where to act. They’re visible both in the product list, for a quick overview, and within the product sheet itself, showing exactly what’s missing for distribution.
Completeness rules are flexible: you define which attributes matter for a specific market, channel, or product family.
You stay in full control: with Product Completeness, you get complete visibility and customizable rules. The platform guides you precisely, simplifies operations, and saves you precious time. A true accelerator for your go-to-market.
Officially launched at the Netcomm Forum 2025, AMBRA AI is the new native artificial intelligence of THRON Platform. Designed to free up teams from repetitive tasks, it acts proactively:
Analyzes and understands every newly uploaded asset.
Eliminates repetitive tasks and speeds up every phase of content management.
Automatically generates multilingual descriptions, optimizes images, adds subtitles to videos, detects duplicates, and suggests variations for every touchpoint.
Detects duplicates, recommends alternative content, and enhances search results with semantic and contextual understanding.
Makes every asset accessible, inclusive, and ready-to-use: background removal, lighting and framing adjustments, all without leaving the platform.
Dynamically suggests attribute filters during searches, helping you find the right content more quickly.
Lets you search seamlessly across assets and products, even if you’re not sure where the information resides, returning consistent results.
Modular and scalable, AMBRA AI adapts to every context, supporting even the most complex workflows. It’s the true embodiment of our motto: SAVE TIME.
As part of the move towards the new THRON AI MediaBoost delivery APIs, we’ve implemented Link Juice, a feature designed to preserve and strengthen the SEO value of your content, without compromising on visibility or performance.
Thanks to Link Juice:
You won’t lose SEO value when migrating to the new APIs.
Traffic generated by your content continues to boost your online authority.
You can use custom domains when distributing assets, avoiding search engine penalties.