Distributing your products to marketplaces and e-retailers becomes even easier: with the new Lengow connector, you can maintain THRON as your single source of truth and activate strategic channels by choosing the families, attributes, and languages to share. Lengow reads data from THRON at scheduled intervals and adapts it to the requirements of each channel, reducing setup time and the risk of misalignment.
Ideal when:
You want to publish to new marketplaces or e-retailers.
You need to run seasonal promotions with coordinated updates.
There’s a need for consistency across channels with different requirements.
Decide what to display, when to update and how to present the catalog, without complex reconfigurations. The result is faster time to market, broader channel coverage, and scalability that doesn’t require extra manual effort.
For those working with Storyblok, media management becomes more streamlined: search and select THRON assets without leaving the CMS, filtering by type, folders, title/description, and a range of configurable attributes.
Insertion is done via the THRON Universal Player, with a choice of fixed embed or responsive and the option to use the accessible template. The aspect ratio is preserved, while metadata (e.g. title, description, key attributes) feeds the Alt title and Alt text fields, which are still editable in Storyblok for SEO or editorial refinements. For images, you have quick tools to crop, adjust brightness, contrast, and other settings to optimize rendering in site components.
The benefit is twofold: you no longer have to change screens, and you publish with the certainty that your media is always up-to-date and tracked in THRON.
Often, your product data originates in other business software (management software, production systems) and then needs to be transferred to THRON. Now you can completely automate this step.
With the new automation “Products Import” of the Automation Studio, the THRON area designed to create and orchestrate automatic flows, the product data arrives in THRON in a recurring and orderly way: you indicate a secure online folder managed by IT (FTP, SFTP and FTPS), insert the Excel/CSV file and the automation matches the file columns to the product fields in THRON. If an attribute is missing, you can create a new one using the wizard.
The real power is the flow management: you can plan the starting order by establishing priorities and dependencies between multiple imports, thus avoiding collisions and maintaining the correct source for each data item. This way, records in THRON are completed in a cascade, in the correct order, and those working on content and channels find everything ready without delays.
The result is a shorter time to market and fewer manual interventions along the supply chain, with traceability of sources and clear governance of who updates what and when.
The “Asset-Product link” automation in Automation Studio, which connects assets and products, becomes more flexible by perfectly following your business logic: in addition to the identifier, you can now use other product attributes to establish the link. THRON automatically recognizes the value from the file name and compares it with the chosen attribute.
This unlocks real-world use cases:
Cross-cutting content: a technology sheet or a stamp/certification links in one step to all the products that have that characteristic.
In Practical, fewer replications and more consistency: link once and coverage extends to all products that share the same attribute.
Images with a transparent background are now enhanced with a white/gray checkered background, visible both in thumbnails and when opened. This makes it clear, even for light or white content, where the subject ends and the transparency begins.
This allows for more precise reading of dimensions and aspect ratios, more reliable previews, and faster decisions.
