Digital assets and products are always updated for architects, showrooms and retailers in the ceramics and building materials industries with THRON.
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In the world of ceramics and building materials, the value of a product lies not only in its technical characteristics, but also in how it is presented and used.
THRON eliminates file dispersion and manual updates by integrating images, videos, and technical data sheets with product data, automating updates and publications. All without having to rethink internal flows.
Automate manual steps, approve once, and invest your energy in strategy and design.
Stop al lavoro manuale, libera tempo per la creatività
Installers always receive the correct information, avoiding installation errors.
Every product is online, ready to be configured.
Architects and retailers work on unique, easily reusable content, without duplicates.
Less tools, everything in a single platform
FILE DISPERSION?
Architects and clients want to navigate ceramic environments that reflect ideal finishes, materials, and colors to inspire future projects.
Unlike traditional platforms, THRON natively centralizes digital content and product information, synchronizing every update in real time and distributing it immediately to every channel.
This approach allows ceramic and construction companies to create guided and immersive navigation experiences for environments, enhancing the product’s story from design to installation.
MISALIGNED UPDATES?
Installers require always correct and up-to-date technical data sheets, certifications, and variants.
THRON centralizes product data and documents in the B2B Area, enabling instant, error-free updates across all touchpoints.
Every construction site can rely on reliable information, with no duplication or inconsistencies, ensuring efficient and compliant installations.
REPETITIVE MANUAL TASKS?
Marketing, R&D, showrooms, and distributors require optimized and localized content for every touchpoint.
AMBRA AI, the native Artificial Intelligence of the THRON Platform, automates the generation of attributes, descriptions, tags, subtitles, image editing, and associations between products and content.
As a result, the product’s storytelling reaches your audience perfectly, breaking down the barriers between physical and digital.
You can increase the adoption perimeter in an agile and fluid way, as everything is already ready for the next project.
A dedicated team that accompanies you every step of the way, with customised strategies to get the most out of the platform.
Specialised support always available, with 100% positive reviews from our customers, to quickly resolve any issue.
“Thanks to THRON, we can link images to each product and vice versa, offering a more immersive and complete experience within our showrooms.”
Riccardo Barbieri
Digital Marketing Specialist of Atlas Concorde
Forget silos and manual tasks: request a personalised demo and discover how to simplify your digital management.
Fill out the form and book a THRON Demo.