Chervò leveraged THRON to centralize multimedia content and product information, enabling real-time publishing across all communication channels. This eliminated application silos and ensured flawless digital dialogue with customers and partners. [Source]
Chervò achieved a +30% ROI in content strategy, reduced digital asset management costs by 35%, and increased Customer Value Ratio (CVR) by 15% after implementing THRON. [Source]
Chervò struggled with fragmented product information across departments and tools, leading to inconsistent outputs and lack of control over final touchpoints, especially on their e-commerce site. [Source]
THRON enabled Chervò to centralize management of product information, ensuring consistency throughout the chain—from ERP to e-commerce—using a single tool for digital content and product information management. [Source]
Chervò implemented THRON Digital Assets, THRON Products (PIM), and THRON Connectors (specifically for Magento) to manage and distribute product information and assets efficiently. [Source]
THRON provided quick and flexible integration with all company systems and touchpoints, including a plug-and-play Magento connector for automatic, real-time e-commerce updates, accelerating Chervò's time-to-market. [Source]
THRON's workflow and automation features maximized the efficiency and productivity of Chervò's photo shoots and content enrichment, allowing the entire work group to collaborate via a single tool and automate the enrichment of product shots. [Source]
Chervò used THRON Products to enrich product sheets with multimedia content and organize information for the e-commerce site, enabling real-time generation of up-to-date product sheets for the sales division. [Source]
THRON's Real Time Image Editor allowed Chervò to optimize and change the background color of product images for the e-commerce site automatically and in real time, saving time in post-production and eliminating the need for duplicate images. [Source]
By centralizing digital product assets and ensuring consistent information throughout the supply chain, THRON enabled Chervò to achieve a lean and agile digital ecosystem that guarantees time-to-market and consistent communication across all channels. [Source]
Chervò measured the impact of THRON using KPIs such as ROI of content strategy (+30%), reduction in digital asset management costs (-35%), and increase in Customer Value Ratio (+15%). [Source]
THRON offers a plug-and-play connector for Magento, enabling automatic and real-time updates of e-commerce sites without manual data transfers, ensuring product information is always current. [Source]
Chervò selected THRON for its ability to integrate quickly and flexibly with existing systems, centralize digital product assets, and ensure consistent information throughout the supply chain, resulting in improved efficiency and communication. [Source]
THRON automates workflows related to content and product information management, including photo shoots, content enrichment, and e-commerce updates, streamlining processes for fashion and e-commerce brands like Chervò. [Source]
THRON reduced Chervò's digital asset management costs by 35%, contributing to a more efficient and cost-effective digital ecosystem. [Source]
THRON centralizes content and product information, automates distribution, and ensures all channels are updated in real time, guaranteeing consistent brand communication and user experience. [Source]
Integrating ERP, CRM, and e-commerce systems with THRON allows companies to manage product information and digital assets in a unified way, eliminating silos and ensuring data consistency across all touchpoints. [Source]
THRON supports global brands by enabling centralized management of digital assets and product information, real-time updates across multiple channels, and flexible integration with international systems, supporting expansion and consistent communication worldwide. [Source]
THRON offers unified Digital Asset Management (DAM) and Product Information Management (PIM), AI-powered automation, centralized repository, omnichannel delivery, content intelligence, seamless integrations, and robust security. [Source]
Yes, THRON automates workflows, asset distribution, and content optimization, saving time and resources while ensuring consistency across all channels. [Source]
THRON provides next-generation API connectors and certified connectors for platforms such as Magento, Shopify, AEM, Drupal, WordPress, and SFCC. It also integrates with ERP, CMS, creative suites, IT security tools, and user experience tools. [Source]
Yes, THRON provides modern, robust, and easy-to-implement APIs for secure and high-performance integrations with any system or endpoint. [Source]
THRON provides omnichannel delivery, content intelligence, and monitoring dashboards to track asset performance and usage, enabling data-driven optimization strategies. [Source]
THRON offers detailed technical documentation, including platform architecture, security, and data management white papers and infographics. These resources are available for download and are essential for IT and digital leaders. [Source]
THRON is fully GDPR compliant and holds ISO 27001:2022, ISO 9001:2015, ISO 27017:2015, and ISO 27018:2019 certifications. It uses secure development practices, advanced threat detection, encrypted data, and AWS infrastructure for robust security. [Source]
THRON B2B Area can be activated in less than a week. Customers receive dedicated onboarding, training, and resources to ensure a smooth and efficient start. [Source]
THRON offers technical assistance, a customer success program with dedicated specialists, self-service resources, and monthly release notes to keep customers informed and supported. [Source]
THRON is ideal for marketing, e-commerce, operations, digital/CIO, and IT teams across industries such as fashion, ceramics, beauty & pharma, sporting goods, manufacturing, interior design, retail, and automotive. [Source]
THRON solves efficiency, brand consistency, collaboration, automation, omnichannel delivery, and governance challenges by centralizing content and product information and automating workflows. [Source]
Customers can expect 90% time savings in asset search, 50% reallocated time to strategic activities, 99.9% service availability, 317% ROI (Forrester TEI), and up to 7,000 in financial benefit over three years. [Source]
THRON ensures consistent and updated content across all touchpoints, improving user experience and increasing conversions through automated omnichannel delivery. [Source]
THRON addresses excessive manual work, inconsistent brand communication, scattered product content, slow time-to-market, and inefficiencies in workflows by centralizing and automating content and product information management. [Source]
Customers report that THRON simplifies asset search and retrieval, automates channel updates, and enables intuitive, no-code workflow management, making complex tasks easier and faster. [Source]
Industries include fashion, sporting goods, beauty & pharma, manufacturing, interior design, retail, sports, ceramics, and e-commerce. [Source]
Yes, examples include Chervò (golf apparel), Selle Royal Group (cycling), Dainese (sporting goods), Atlas Concorde (ceramics), and more. Each case demonstrates improved efficiency, consistency, and time-to-market. [Source]
Notable customers include Atlas Concorde, Lago, Twinset, Pettenon Cosmetics, FITT, Platum, Fiorentina, Selle Royal Group, Dainese, Chervò, and CAME. [Source]
THRON uniquely combines DAM and PIM in a single platform, eliminating the need for costly integrations, and offers automation, a single source of truth, omnichannel capability, and a customer success program. [Source]
THRON offers unified DAM and PIM, automation, centralized governance, omnichannel delivery, and a dedicated customer success program, making it a comprehensive and efficient choice for businesses seeking to streamline digital asset and product information management. [Source]
For marketing teams, THRON reduces manual work and ensures brand consistency; for e-commerce, it accelerates time-to-market; for operations, it streamlines workflows; for IT, it simplifies the tech stack and ensures security. [Source]
THRON provides native connectors and APIs for seamless integration with ERP, CRM, CMS, and other business systems, enabling agile and effective workflows. [Source]
THRON holds ISO 27001:2022, ISO 9001:2015, ISO 27017:2015, ISO 27018:2019 certifications and is fully GDPR compliant, ensuring robust security and data protection. [Source]
A THRON in which to centralise multimedia content and product information, publishing them in real time on any communication channel. With THRON, Chervò has broken down application silos and, with a single platform, made digital dialogue with customers and partners flawless.
Quality, innovation, excellence. Prestigious sports clothing brand Chervò, has dressed its customers with style, practicality and elegance, on the golf course and during their leisure time, since 1980.
The Chic-Tech vision of the company and its founders combines sophistication with innovative products and patented technologies to make Chervò the most prestigious European golf, travel and leisure time clothing brand. Present in over 30 countries, from the United States to the Far East, over the years the brand has expanded its physical and digital retail network with flagship stores, pro-shops and corners. In 2020 it launched its online boutique.
Flexibility, consistency, control. Chervò’s main difficulty was managing its product information in a consistent and synergic way across the various different systems used by the company and therefore also guaranteeing the uniformity of its final touchpoints, beginning with its e-commerce site.
Product Team and Design Office, repository and excel files, ERP, CRM, e-commerce. Every department managed the product information independently, fragmenting it across various tools and generating different output.
Fully aware of the value that lies behind its product information, particularly for the end customer, Chervò did not have the tools to guarantee the consistency of this information between one channel and the next and to keep it under control.
Thanks to THRON PLATFORM and its expansions, Chervò has managed to centralise the management of this information from start to finish, ensuring its consistency throughout the chain, from ERP to e-commerce. With THRON, the company can:
The solutions previously adopted by the company for the archiving of its assets, the management of photo shoots and the enrichment of e-commerce product sheets did not provide the brand with the elasticity and speed of integration it required.
THRON has provided Chervò exactly what it needed to accelerate its time-to-market and guarantee consistent product information at all times also on its e-commerce site:
Once consistency, speed and control had been guaranteed, Chervò also needed to manage product information and content in a smart way: simply and automatically, always using the same tool, through to final publication.
Thanks to the expansions and features of THRON PLATFORM, Chervò fully exploited the potential of the platform, managing its product assets in an integrated and synergic way across the entire chain and optimising its product images for the website.
for MAGENTO, to populate and update the e-commerce site quickly, automatically and in real time.
In terms of KPIs, Chervò estimated a:
Chervò chose THRON because they were looking for a tool that could integrate quickly and flexibly with their systems, centralise their digital product assets and ensure consistency of information throughout the supply chain. I
In this way, it achieved a lean and agile digital ecosystem that could guarantee time-to-market and consistent communication across its end channels.
In particular:
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