A THRON in which to centralise multimedia content and product information, publishing them in real time on any communication channel. With THRON, Chervò has broken down application silos and, with a single platform, made digital dialogue with customers and partners flawless.
Quality, innovation, excellence. Prestigious sports clothing brand Chervò, has dressed its customers with style, practicality and elegance, on the golf course and during their leisure time, since 1980.
The Chic-Tech vision of the company and its founders combines sophistication with innovative products and patented technologies to make Chervò the most prestigious European golf, travel and leisure time clothing brand. Present in over 30 countries, from the United States to the Far East, over the years the brand has expanded its physical and digital retail network with flagship stores, pro-shops and corners. In 2020 it launched its online boutique.
Flexibility, consistency, control. Chervò’s main difficulty was managing its product information in a consistent and synergic way across the various different systems used by the company and therefore also guaranteeing the uniformity of its final touchpoints, beginning with its e-commerce site.
Product Team and Design Office, repository and excel files, ERP, CRM, e-commerce. Every department managed the product information independently, fragmenting it across various tools and generating different output.
Fully aware of the value that lies behind its product information, particularly for the end customer, Chervò did not have the tools to guarantee the consistency of this information between one channel and the next and to keep it under control.
Thanks to THRON PLATFORM and its expansions, Chervò has managed to centralise the management of this information from start to finish, ensuring its consistency throughout the chain, from ERP to e-commerce. With THRON, the company can:
The solutions previously adopted by the company for the archiving of its assets, the management of photo shoots and the enrichment of e-commerce product sheets did not provide the brand with the elasticity and speed of integration it required.
THRON has provided Chervò exactly what it needed to accelerate its time-to-market and guarantee consistent product information at all times also on its e-commerce site:
Once consistency, speed and control had been guaranteed, Chervò also needed to manage product information and content in a smart way: simply and automatically, always using the same tool, through to final publication.
Thanks to the expansions and features of THRON PLATFORM, Chervò fully exploited the potential of the platform, managing its product assets in an integrated and synergic way across the entire chain and optimising its product images for the website.
for MAGENTO, to populate and update the e-commerce site quickly, automatically and in real time.
In terms of KPIs, Chervò estimated a:
Chervò chose THRON because they were looking for a tool that could integrate quickly and flexibly with their systems, centralise their digital product assets and ensure consistency of information throughout the supply chain. I
In this way, it achieved a lean and agile digital ecosystem that could guarantee time-to-market and consistent communication across its end channels.
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