CONTENT INTELLIGENCE

Measure your content performance and increase user engagement

CONTENT INTELLIGENCE is the extension of the Intelligent DAM Platform that allows you to measure the performance of content and to find out how these affect user actions. Thanks to artificial intelligence you can gather strategic data on their interests and increase engagement through personalized communications

 

 
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When to use the THRON CONTENT INTELLIGENCE module:

1. I don't know if the content I produce is worth the investment.

Measure which content affects the choices of your users.

2. I have to personalize my website, my emails, my content.

Proposes real-time content in line with people interests.

3. I have to know what my users are interested in.

Supplements the socio-demographic information in the CRM with your visitors interests.

4. I want to increase the quality of the content I produce.

Find out what formats, types, and topics of content your audience prefers.

 
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Functions of the Content Intelligence module:

Content Performance
Content PerformanceA dashboard to find out which content and topics affect conversions most.

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Single Customer View
features_icon_scv_300A tool to be integrated into your CRM to get the detailed profile of each user, discovering his/her interests and the content viewed on your channels.
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Content Analytics
Content AnalyticsA dashboard to understand which topics and types of content your audience prefers.
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Predictive Content Recommendation
Predictive Content RaccomandationA powerful Artificial Intelligence tool which automatically customizes the experience of every user, across all your channels.
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Magic Site Integration
features_icon_magicsiteA tool to quickly track and classify all the pages of your channels, let you start collecting strategic data on users interests.
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Automatic tracking
features_icon_magicsiteAutomatic tracking of all the interactions between users and content, through Universal Player or via javascript library.

Request a DEMO of this
module:

 
Success stories
 

RTL 102.5 has increased its online retention by 620%, adapting its editorial and advertising strategies to the public's interests.

 

Campagnolo has integrated  Content Intelligence data in its CRM, profiling the interests of over 75% of its contacts, both B2B and B2C.

 

Confcommercio has centralized its content in order to gather precious data about its target audience from all its channels.

 

Stevanato manages to know in detail the interests of the users who log in the restricted areas, thanks to centralized distribution and Content Intelligence.