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Here we write and read about data and trends on Digital Asset Management and Product Information Management.

Latest articles

February 2026 Insights

PIM for eCommerce: what it is, benefits, and how to choose the right one

What is a PIM for eCommerce, what problems it solves and how to choose it: consistent product data, updated feeds and faster time-to-market

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February 2026 Product

THRON Drive for Sales and Wholesale: sell without delays

THRON Drive sincronizza materiali commerciali del DAM con le cartelle locali: listini, cataloghi e presentazioni sempre aggiornati, senza attese.

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February 2026 Product

THRON Drive: the DAM in marketers’ creative tools

THRON Drive brings DAM to where you already work: Adobe, Canva, Office, desktop. Real-time synchronization, zero change management for marketers.

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February 2026 Insights

Digital Omnibus: impacts for companies and how to prepare

Digital Omnibus: what it is, where the process stands, and what changes for companies between the AI Act and the GDPR, amid extensions, watermarking, and simplifications.

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January 2026 Insights

DAMvsPIM: how and why to unify them in 15 points

Differences between DAM and PIM: a 15-point guide on how and why to unify them, plus a checklist and KPIs to measure costs and benefits

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Graphic showing the PIM at the center with Product Data Syndication distributing product data toward social, marketplaces, B2B portals, mobile apps and eCommerce.
November 2025 Insights

Product Data Syndication: what it is and why does it matter

What’s product data syndication, where is it applied, how does it differ from product content syndication, and what’s the role of PIM in omnichannel management

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Digital Product Passport e logo della European Commission.
October 2025 Insights

Digital Product Passport: what changes for eCommerce teams

The complete guide to the Digital Product Passport: what it is, requirements, timelines, and applications in key sectors (focus on fashion) and practical tips.

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Logo THRON al cui interno si trova la bandiera europea; a lato la scritta "European Ai Act".
October 2025 Insights

AI Act: guide to labels, logs and governance

AI Act: labels, metadata and audit trails. Find out how to transform the new European requirements into concrete practices with traceable processes.

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Cover image evocatively illustrating the concept of accessibility with hands in a circle enclosing the accessibility icon.
May 2025 Insights

European Accessibility Act: from legal requirement to strategic asset.

What does the European Accessibility Act impose? How to adapt in time? Find out the risks, benefits and technologies that make digital accessibility easier.

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April 2025 Product

AMBRA AI: the Artificial Intelligence that gives back time

Forget the complexities of DAM and PIM. With AMBRA AI, any content becomes quick to create, easy to manage, and immediately ready for all channels.

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