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Here we write and read about data and trends on Digital Asset Management and Product Information Management.

Latest articles

Graphic showing the PIM at the center with Product Data Syndication distributing product data toward social, marketplaces, B2B portals, mobile apps and eCommerce.
November 2025 Insights

Product Data Syndication: what it is and why does it matter

What’s product data syndication, where is it applied, how does it differ from product content syndication, and what’s the role of PIM in omnichannel management

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Digital Product Passport e logo della European Commission.
October 2025 Insights

Digital Product Passport: what changes for eCommerce teams

The complete guide to the Digital Product Passport: what it is, requirements, timelines, and applications in key sectors (focus on fashion) and practical tips.

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Logo THRON al cui interno si trova la bandiera europea; a lato la scritta "European Ai Act".
October 2025 Insights

AI Act: guide to labels, logs and governance

AI Act: labels, metadata and audit trails. Find out how to transform the new European requirements into concrete practices with traceable processes.

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Cover image evocatively illustrating the concept of accessibility with hands in a circle enclosing the accessibility icon.
May 2025 Insights

European Accessibility Act: from legal requirement to strategic asset.

What does the European Accessibility Act impose? How to adapt in time? Find out the risks, benefits and technologies that make digital accessibility easier.

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April 2025 Product

AMBRA AI: the Artificial Intelligence that gives back time

Forget the complexities of DAM and PIM. With AMBRA AI, any content becomes quick to create, easy to manage, and immediately ready for all channels.

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March 2025 Product

Bring Your Surfaces to Life: Transform them into Interactive Spaces with AI

AI is transforming the management of building and ceramic materials: no more static cards, but always up-to-date and interactive digital information. Find out how THRON is revolutionising the industry with automation, intelligent storage and omnichannel distribution.

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February 2025 Product

From Concept to Product Experience: AI for Furniture Design 

Learn how to automate product sheet creation and content in furniture design with THRON’s AI SaaS: speed, consistency, and engaging experiences

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December 2024 Product

Why you should use restricted areas to share materials with your network

Discover THRON B2B Area, the B2B portal that simplifies content management: materials that are always up-to-date, personalised and accessible in one click. Improve efficiency, increase brand consistency and automate every operational step.

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November 2024 Product

Black Friday and AI: the secret to handle 10,000 users

Maximize sales during the busiest days. THRON’s AI delivers lightning-fast loads and seamless management for millions of users. Your solution for peak performance and unmatched conversions.

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October 2024 Product

How to Save Time and Costs with Autom Catalog Solutions

Speed up catalog production while cutting costs and errors. THRON centralizes images and data, automatically updating InDesign templates. Faster workflows, lower costs, flawless results.

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