Today is an happy day for us. And for our clients.
THRON Workflow has arrived.
The THRON expansion that allows users to design approval workflows, collaborate with colleagues and exchange feedbacks without ever leaving the THRON PLATFORM.
Completely no-code and user-centred, Workflow centralise user experience maximising their autonomy.
This expansion is the first milestone of THRON 7, the new generation of our platform, which – release after release – will be reaching further and further beyond DAM.
We’re very proud of THRON WORKFLOW because it enables team collaboration. And makes the full lifecycle content management possible directly from the platform.
This is one reason why Forrester Research – amongst the world’s top MarTech analysts – has included us in the Now Tech Marketing Resource Management 1Q2022, report about global MRM solutions.
We have a very clear idea of what digital workflows should be like.
We’ve summarised it in the three goals we set ourselves when developing THRON WORKFLOW.
THRON PLATFORM does not copy the assets to the communication channels but publishes the most up-to-date version of them in real time.
THRON WORKFLOW expands this feature because once a content has been approved, THRON will publish it directly on marketing channels.
If the workflow relates to an asset that has already being delivered it is possible to set that once the approval steps have been carried out, the most up-to-date content automatically replaces the previous version.
This has always been our guiding beacon.
With THRON WORKFLOW our Design and Development teams have gone even further.
As mentioned before the workflows builder is totally no-code.
In this way, any user is autonomous in building the content creation flows needed to achieve his or her goals. The platform flexibility enables the creation of customised workflows, depending on the needs encountered.
We’re becoming more and more aware of how crucial user autonomy is for the achievement of brands goals.
THRON WORKFLOW powerfully simplifies every process.
Forget complex configurations and programming codes.
THRON WORKFLOW is the first step towards the Platform of the future.
Amongst its various goals, it will set out to offer the user total governance.
This is one reason why, with the release of THRON WORKFLOW, the platform’s menu has evolved to unify access between the DAM Platform and the new expansion and make it even more immediate.
THRON WORKFLOW allows to design workflows in 3 simple, guided steps.
After deciding which users will have access and with which rights over the workflow, you have to:
Easy, isn’t it? And we assure you it’s even quicker in practice.
Want to take a look? Let us know by filling in the form below. We can’t wait to have you try out the new THRON!