THRON Content Intelligence is the solution for
1. Understanding if the content you produce is worth the investment.
2. Knowing the interests of your users.
3. Customizing websites and e-mails.
Analyze the performance of content and find out how it influences the user's decisions: purchasing a product, signing up for the newsletter, etc.
Measure the performance of each piece of content and understand which topics and which formats (image, video, text) your audience appreciates the most.
Understand which topics each user is most interested in: keywords are represented graphically, the bigger the user's interest in that topic, the bigger their size.
Integrate your CRM data with the interests of the visitors of your channels, both anonymous and profiled ones, and obtain complete information and suggestions on which content and products to offer them.
Improve your audience segmentation and set communication on the actual interests of each user in real time, increasing their engagement.
Artificial intelligence picks in real time the best content to offer to each user, based on the topics they prefer.
Make user experience consistent and fluid across the various corporate channels (website, blog, e-commerce) by recommending relevant content, even if it is published on a different channel than the one the user is visiting.
Leveraging machine learning algorithms, THRON learns how to tag multimedia files with your Brand's strategic concepts, following its specific taxonomy.
These tags are added to the semantic ones, which describe the intrinsic characteristics of content. They make it possible to classify files and profile the users who consult them, through words that are relevant to your specific company and its industry. In this way, editors can save their time for other tasks.
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