THRON Content Intelligence is the solution for
1. Understanding if the content you produce are worth the investment.
2. Knowing the interests of your users.
3. Customizing websites and e-mails.
Analyze the performance of content and find out how they influence the choices made by users: purchasing a product, signing up for the newsletter, etc.
Measure the performance of each content and understand which topics and which formats (image, video, text) are most appreciated by your audience.
You can understand which topics each user is most interested in. A group of words is represented graphically, whose size increases as the user's interest in the topic increases.
Integrate CRM data with the interests of users, anonymous and profiled who visit your channels, to obtain complete profiles and suggestions on content and products to offer them.
Improve your audience segmentation and set communication on the real interests of the moment of each user to increase engagement.
Artificial intelligence chooses in real time the best content to propose to each user, based on the topics they prefer.
Make the user experience homogeneous and fluid between the different company websites (corporate, blog, e-commerce), recommending relevant content even if published in a different channel than the one the user is visiting.
Taking advantage of machine learning algorithms, THRON learns to tag multimedia files with the brand's strategic concepts, following its specific taxonomy.
These tags are in addition to the semantic ones that describe the intrinsic characteristics of the content. They make it possible to classify files and profile users who consult them with tags relevant to the individual company and the reference industry. hus, the editors save time for other tasks.
Try Content Intelligence for free