CONTENT INTELLIGENCE

Measure the performance of your content  and discover the interests of users thanks to Artificial Intelligence 

Elastic cloud
With THRON Content Intelligence you can maximize the value of your media files. In fact, Content Intelligence profiles users based on the content they consulted. It also measures the performance of all the content published on your channels.

 

THRON Content Intelligence is the solution for

roi

1. Understanding if the content you produce are worth the investment.

interessi

2. Knowing the interests of your users.

personalizzazione

3. Customizing websites and e-mails.

 

Content Intelligence features

Content performance analysis

 

  • Calculate the ROI of your content

    Analyze the performance of content and find out how they influence the choices made by users: purchasing a product, signing up for the newsletter, etc.

  • Content Analytics

    Measure the performance of each content and understand which topics and which formats (image, video, text) are most appreciated by your audience.


Analisi delle performance

Enhancement of CRM profiles

 

  • Tag Cloud with customer interests

    You can understand which topics each user is most interested in. A group of words is represented graphically, whose size increases as the user's interest in the topic increases.

  • Sales Insights

    Integrate CRM data with the interests of users, anonymous and profiled who visit your channels, to obtain complete profiles and suggestions on content and products to offer them.

  • Enhance marketing automation

    Improve your audience segmentation and set communication on the real interests of the moment of each user to increase engagement.

Arricchimento dei profili nel CRM

Customizing the experience

 

  • Increased Customer Retention

    Artificial intelligence chooses in real time the best content to propose to each user, based on the topics they prefer.

  • Consistent surfing on all channels

    Make the user experience homogeneous and fluid between the different company websites (corporate, blog, e-commerce), recommending relevant content even if published in a different channel than the one the user is visiting.


Personalizzazione dell’esperienza

Full Autonomous Content Classifier 

 

Taking advantage of machine learning algorithms, THRON learns to tag multimedia files with the brand's strategic concepts, following its specific taxonomy.

These tags are in addition to the semantic ones that describe the intrinsic characteristics of the content. They make it possible to classify files and profile users who consult them with tags relevant to the individual company and the reference industry. hus, the editors save time for other tasks.

Classificatore di contenuti automatico
 

Try Content Intelligence for free