Every design object has a story – an idea that takes shape and becomes something tangible.
Telling this story and revealing the concept behind a piece, even when it can’t be physically touched, is the real challenge for brands and companies in the furniture design industry.
Conveying the product experience, from the designer’s brief to the final sales channels—both physical and digital – requires a visually compelling and immersive narrative. It must guide customers’ journeys while enhancing the creativity and craftsmanship of designers and architects.
Managing, distributing, and updating product information and content (such as images, catalogs, videos, and marketing materials) quickly and effortlessly is crucial to ensuring that no detail is lost, and every product experience remains memorable. However, for many brands – perhaps yours too – these processes translate into hours upon hours of manual work.
In this article, we’ll explore how Artificial Intelligence can help you automate the creation and generation of product sheets in the furniture and design industry, ensure instant catalog updates across all channels, and eliminate tedious manual tasks.
A product experience worthy of a design brand demands always up-to-date product sheets, high-quality images, and consistent content across every channel – from websites to marketplaces, from digital catalogs to sales materials.
Yet, many furniture design brands still rely on disconnected tools that:
Systems that should optimize workflows often create additional inefficiencies, slowing down go-to-market strategies and making it harder to deliver a seamless, unified experience across all channels.
But there are tools that can come to your aid, like a platform that combines digital assets and products into a single workflow, enhanced by automation and AI, to fluidify processes and automatically generate the information you need for each channel.
With just three simple steps, you can automate product sheet generation, ensuring real-time catalog updates across all platforms – both online and offline – without bottlenecks.
1. Automate Creation and Approval Processes
With a workflow tool that allows you to design custom work processes and automate content approval, your marketing team and creatives can quickly manage the creation phase of your digital assets, making them instantly available to product teams within the platform.
With THRON, you can design workflows in just a few clicks and seamlessly involve colleagues in the creative and approval process. This also simplifies content sharing from architects and designers, accelerating the creation of dedicated website sections for brand projects and immersive product experiences. The solution enables fully asynchronous workflows between teams, ensuring that once content is approved, it is immediately ready for product sheet enrichment.
2. Automatically Assign Content to Products and Customize Per Channel
Automation and custom rules also assist those responsible for creating, organizing, and enriching product sheets for various channels. With these features, teams can:
Thanks to personalized automation and AI-powered features, THRON enables you to not only quickly link content to the appropriate products but also customize product sheet content according to the publishing channel. You can create dedicated galleries for each touchpoint while saving hours of manual work, making product publication truly instantaneous across all platforms.
3. Generate and Translate Product Information Automatically with AI
Artificial Intelligence also helps make product sheets more complete and richer in detail. Features such as generative AI allow teams to save valuable time when filling in information and writing descriptions, with the ability to review the final output before publishing.
To speed up and improve product sheet enrichment while saving hours of work, you can leverage THRON’s generative AI capabilities. It enables automatic title and description generation based on predefined product characteristics, allowing for quick review before publishing. THRON’s AI also translates descriptions for different markets, further reducing the time required for catalog localization.
By following these three simple steps, you can integrate products and content into a single AI-enhanced workflow, reduce production and publishing times, and deliver product experiences that truly reflect your brand’s value.
What’s the next step? Those who design furniture and decorative objects know that standing out means building connections through immersive product experiences that inspire website visitors. At the same time, they need to streamline and accelerate publishing on marketplaces, catalog layout updates, and the sharing of marketing materials with the sales force.
Every stakeholder involved in a design object, from its creator to the final buyer, deserves a tailored experience that sparks inspiration.
Lago, for example, successfully unified products and content into a single automated workflow, enabling them to:
Thanks to this approach, Lago enhanced its product experience while cutting content update times by 70%, significantly streamlining workflows and centralizing content publication across all channels. The company reduced its multimedia assets from 40,000 to just 10,000, ensuring a more efficient and agile content management system.
SUCCESS CASE
Delivering an outstanding experience is crucial in furniture design, but simplifying workflows is just as important to accelerating catalog publishing. A unified content and product workflow, fully asynchronous across teams and powered by AI, ensures that brands can “push the button” once and instantly publish across every touchpoint – saving hours of manual work.
Even more so when this workflow is paired with natively integrated solutions, designed for seamless communication and efficiency, enabling brands to:
By leveraging unified, automated workflows and AI-powered functionalities, brands like Lago, Arper, Alias Design, Scavolini, and Performance in Lighting have created seamless product experiences, saved countless hours of work, and accelerated the publication of catalogs and new collections – boosting both creativity and performance.
A Few Success Stories:
Want to see how THRON can help automate your product sheets and elevate your design brand’s experience across all channels?