Distribute any type of file in the highest quality on every channel

Elastic cloud
With THRON's Elastic Media Delivery you can publish all files on any platform directly from the DAM: websites, e-commerce, applications. In addition, your digital infrastructure is stronger, high performances are guaranteed and integration and maintenance costs are reduced.


THRON's Elastic Media Delivery is the solution for


1. Speeding up the publication of media assets on corporate channels.


2. Breaking down updating times of the assets on all channels.


3. Always knowing which is the latest version of a file, avoiding to publish old or unapproved versions.


4. Speeding up the loading of website pages, guaranteeing immediate response times all over the world, including China.


Features of Elastic Media Delivery

Automatic transcoding of multimedia files


Avoid any compatibility issue: you no longer need to prepare different formats of the same file, just upload one in the highest resolution available. THRON will prepare multiple file formats and pick which one to display depending on the user's device and the quality of the connection.

Transcodifica automatica dei file multimediali

Integrated Content Delivery Network


  • One file for all channels

    You will no longer need to create different copies of corporate files. Each one is saved on the DAM in a single copy, and distributed across all front-end systems (websites, e-commerce, applications) without having to duplicate it in the various media libraries.

  • Guaranteed speed and performance

    The server network THRON is hosted on is distributed all over the world, including China, and uses an advanced file caching system. Requests for a resource are directed to the nearest available node to the user's location, so the content and page loading speed is optimized.

  • China Delivery

    Ensure optimal performance and reduce infrastructure costs in China. THRON has the ICP license required to distribute multimedia assets in China: you won't have to deal with bureaucracy, just think about creating the content!

Content Delivery Network Integrato

Auto-scaling API


THRON is developed on an elastic architecture that automatically scales up or down to handle any traffic peaks, even sudden ones. Traffic is distributed across the free network nodes, in order to always guarantee the fastest loading and the best image rendering.

Auto-scaling API

Universal media player


  • A single player for any content type

    With Universal Player, it is possible to publish and distribute any type of file without having to rely on additional components: images, audio and video files, documents, galleries, 360° photos... The release of new versions and the restoring of previous ones are managed centrally.

    In this way, all development and maintenance costs resulting from the use of specific media players for different file formats are reduced.

  • Player customization

    Customize the appearance and behavior of Universal Player through a visual editor or through CSS and Javascript code, directly in THRON.

  • Seo-Friendly

    The Player exploits the tags and metadata of the content being played to facilitate the indexing of the files by search engines.

  • Lazy loading

    In order to avoid delays, in the case there are multiple media players on a page, those visible to the user are loaded first.

Riproduttore multimediale universale

Real Time Image Editor


THRON dynamically resizes images to fit the user's screen size and resolution.

Crop images in real time, without having to duplicate them: manually isolate a portion of a picture, or let AI identify the main subject. Once you confirm the cropping, the image will be updated in real-time across all the channels it is published on.


Automatic product image cropping

Reduce editing times for e-commerce pictures. AI recognizes the product within an image and crops it automatically, eliminating the exceeding portion of background. In this way, the thumbnails of your e-commerce products will look homogeneous and balanced.

Editor di immagini automatico e in tempo reale

Dynamic streaming and adaptive quality


  • Always guarantee the best performance

    THRON regulates the streaming quality of multimedia files, to minimize buffering and loading times, and making content immediately available for any type of device and connection, as the available bandwidth and CPU capacity are detected in real time.

  • Create highly engaging experiences

    When an image is zoomed in, the Player instantly increases the level of detail in the visible area.

Streaming dinamico e qualità adattiva



Domains whitelist

Protect your content from unauthorized use. Create a whitelist of the domains you want your content to be displayed on.

Whenever a piece of content is published on a domain not included in the list, an error message will show up.


domains whitelist



Try Elastic Media Delivery for free