Discover news, releases and enhancements of our platform.
Following the introduction of Product Completeness in the April release, the rollout is now completed with the full availability of all completeness markers.
This feature allows you to define the completion status of product sheets based on highly customizable criteria, with the ability to:
Apply specific markers to different product families
Differentiate rules based on language
Freely select the attributes that must be filled in to consider a sheet “complete”.
The definition of completeness rules is completely flexible: each user can independently decide which attributes are relevant for each rule, based on the specific needs of their catalog.
The completeness status and its related details are always updated in real time and accessible:
From the product list, for cross-checking across the entire catalog
Within each individual product sheet, where it is possible to quickly identify which attributes are still missing.
Specifically, once inside a product sheet, by clicking on a specific channel, the system automatically guides the user to the missing attributes, accelerating and simplifying the enrichment process. From here, it is also possible to leverage the generative features of AMBRA AI and, in just a few clicks and starting from the product attributes, automatically generate or translate missing features and descriptions.
Finally, completeness status can also be used as an export criterion, to select and distribute only those products that are truly complete according to the desired standards.
Daily product management in the Product Sheet Library is enhanced with new operational features designed to simplify and speed up every task.
With the May release, it is now possible in the Product Sheet Library to:
Export a single product: you can now start the export directly from the product sheet, without needing to return to the general list or initiate a bulk export process. The “Export” button activates the same multi-export process, but applies it to the selected item only.
Immediate product deletion: each product can be deleted directly from its sheet, reducing intermediate steps and allowing more direct control over product information updates.
Browsing the Product Sheet Library is now even more dynamic and functional, thanks to the introduction of new sorting criteria.
You can now sort the product list based on:
Creation date
Last update date
with the flexibility to view the most recent or oldest products depending on operational needs.
This enhancement streamlines catalog update activities and information verification, making it extremely easy to identify the most recent changes made to products.
With the release 10.0.2 of THRON Platform, we continue the journey towards full convergence in managing both content and products. The new Digital Asset Library, Product Completeness, and Syndication work in perfect synergy, simplifying every stage of the workflow: from creation to distribution, from review to publication.
The goal is clear: to deliver a user experience where digital assets and product information come together, making their management even more seamless.
In this scenario, AMBRA AI is the winning card for those who value speed, efficiency, and control: the new native artificial intelligence of THRON Platform that not only accelerates workflows but also reduces complexity, giving you back time to focus on growing your brand.
With version 10.0.2, the new Digital Asset Library officially launches, designed to offer a smoother and faster navigation experience. The interface has been redesigned to align with the design of THRON X and to ensure more immediate, intuitive, and powerful management of digital assets.
The result? A Library that’s up to 5x faster, capable of supporting increasingly dynamic and complex workflows, without ever compromising usability or precision.
We’ve also redesigned the content detail interface to offer an even faster experience, fully aligned with the rest of the platform. The sections for associated products and inherited attributes are still available, now presented in an even more fluid and intuitive way.
The management of content attributes has been renewed: it retains all its power, but is now even simpler and more intuitive. We’ve evolved the data model to make it more flexible and consistent with the one already adopted in the Product Sheet Library, giving you a unified experience that simplifies your work and enhances every content within the platform.
Now, creating and managing content attributes is easier than ever: you can quickly define titles and descriptions and enrich each piece of content with attributes such as text, text area, single select, multi select, date, or boolean.
All within an intuitive interface, designed to help you work faster and more accurately, with clear warnings and smart validations that help you prevent errors and maintain data consistency. A management system that is both flexible and rigorous, built to offer operational precision in an increasingly integrated and intelligent ecosystem.
With the introduction of Product Completeness, you always have visibility over the completeness status of each product sheet and can quickly step in wherever needed, ensuring consistent and verifiable quality across all distribution channels.
You can easily monitor attribute status, quickly identifying those missing for distribution to specific channels. AMBRA AI can support you in completing them, suggesting content to generate or translate as needed.
Completeness markers highlight in real time what’s missing to complete each sheet for its target channel, with an interface that guides you exactly where to act. They’re visible both in the product list, for a quick overview, and within the product sheet itself, showing exactly what’s missing for distribution.
Completeness rules are flexible: you define which attributes matter for a specific market, channel, or product family.
You stay in full control: with Product Completeness, you get complete visibility and customizable rules. The platform guides you precisely, simplifies operations, and saves you precious time. A true accelerator for your go-to-market.
Officially launched at the Netcomm Forum 2025, AMBRA AI is the new native artificial intelligence of THRON Platform. Designed to free up teams from repetitive tasks, it acts proactively:
Analyzes and understands every newly uploaded asset.
Eliminates repetitive tasks and speeds up every phase of content management.
Automatically generates multilingual descriptions, optimizes images, adds subtitles to videos, detects duplicates, and suggests variations for every touchpoint.
Detects duplicates, recommends alternative content, and enhances search results with semantic and contextual understanding.
Makes every asset accessible, inclusive, and ready-to-use: background removal, lighting and framing adjustments, all without leaving the platform.
Dynamically suggests attribute filters during searches, helping you find the right content more quickly.
Lets you search seamlessly across assets and products, even if you’re not sure where the information resides, returning consistent results.
Modular and scalable, AMBRA AI adapts to every context, supporting even the most complex workflows. It’s the true embodiment of our motto: SAVE TIME.
As part of the move towards the new THRON AI MediaBoost delivery APIs, we’ve implemented Link Juice, a feature designed to preserve and strengthen the SEO value of your content, without compromising on visibility or performance.
Thanks to Link Juice:
You won’t lose SEO value when migrating to the new APIs.
Traffic generated by your content continues to boost your online authority.
You can use custom domains when distributing assets, avoiding search engine penalties.
The management and use of your videos are faster and more efficient than ever. Now THRON X, thanks to the advanced AI MediaBoost technologies, supports H265 and AV1 formats, ensuring more efficient compression, lighter videos and shorter loading times for pages and websites.
Key benefits include:
This new video conversions are part of the new Universal Player, coming soon. In addition to supporting these new formats, the Player will introduce advanced features to improve the performance and accessibility of content, ensuring an even more optimized user experience on every device.
More efficiency, less waiting.
To reduce the margins of error when exporting a catalog, the product code will always be automatically selected as an attribute to be included in the export of the products, with the possibility, if necessary, to remove it manually.
An improvement that allows you to optimize export processes and
The organization of Attribute Groups becomes clearer and more flexible:
From today, the THRON connector for WordPress is compatible with Advanced Custom Fields (ACF), the plugin that transforms WordPress into a complete content management system, offering powerful and intuitive tools to customize your site.
This integration offers several benefits:
With this new compatibility, you will be able to take full advantage of the potential of ACF together with THRON, allowing you to create more dynamic experiences for your users. Install it by clicking here.
This month we continue the evolution path that began in October 2024 with the launch of the THRON X beta, with new features designed to save time and simplify workflows.
Specifically, the 10.0.1 release introduces new functionalities to allow you to manage and access product information even faster, simplifying work and making the platform experience increasingly intuitive for those who manage the product catalog.
The Launch edition introduced Model/Variant management, a key feature to manage the product catalog in the platform with an agile and simplified way. Organizing products and their information according to a hierarchical structure simplifies data management, ensuring consistency of information and flexibility.
The features included in the 10.0.1 release make the work of those who have to manage the product catalog even faster and more intuitive, thanks to new tools for navigation and information management.
Once the variance levels have been set, it is now possible to manually move the attributes down (from Master to Variation Group or Variation) even if there are already loaded products. This update offers more flexibility in data management, as it allows the information in the data model to be modified or supplemented over time, as well as the inheritance of individual attributes to be managed in an even more precise and personalized way.
Inherited attributes are now visible directly in the product list, which also provides even more precise and comprehensive information for product variants.
An agile and fluid navigation of the catalog directly from the product list grants you to identify the right products in less time, without having to access each individual product sheet.
A more intuitive navigation of the catalog and greater speed and effectiveness in retrieving information are also guaranteed by the third feature of this release. The breadcrumbs present within each product sheet now allow you to quickly navigate between the hierarchical levels, switching in one click from the master to the variants and vice versa, without having to return to the product list each time.
Quick access to the most relevant information, greater intuitiveness and improved organization of the product sheet.
The product sheet can now be organized into Attribute Groups that let you sort the information by ownership or relevance, so that you can focus only on what is most useful for your work.
A more effective organization of information means a better readability of the product sheet, also supported by the possibility of exploiting groups of attributes to filter information and to focus on the most relevant information by hiding certain groups.
The THRON settings interface evolves to ensure an even more immediate and intuitive experience. After the introduction of the unified Settings, released with the launch of THRON X, we have further refined the saving methods:
Browse the product catalog even faster and more precisely. After the release of the Model/Variant management functions within the new THRON Platform Product area, this release introduces the possibility of filtering products using this information to retrieve, in a couple of clicks, only the Masters or all the Variants associated with a given Master.
Not only will you be able to navigate the information even faster within the product list, but you will also be able to take advantage of this feature to pre-filter your catalog during export and export a specific product list, which includes only what you need for each specific channel.
This month’s release also includes some changes in the management of approval flows: in fact, we have released some improvements regarding the user experience for our customers who have chosen Workflow & Automation to collaborate with colleagues and agencies on the creation of their content.
In particular, we have optimized the selection of users and groups in the configuration and modification phases of campaigns and jobs, through
Locate the assets you need with precision and dramatically reduce consultation time. Starting with this release, the search tools integrated into THRON Platform make finding content associated with one or more products simpler and faster.
Just copy and paste one or more product codes: the smart search engine and advanced filters will deliver a precise and reliable selection of all digital assets linked to your products.
Thanks to this feature, searching becomes a straightforward process, allowing you to retrieve exactly what you need in just a few clicks to update catalogs, prepare product sheets, or manage complex projects. The result? A more streamlined and organized workflow that lets you work quickly and efficiently while ensuring consistency and reliability in your data.
The features introduced with this new release are designed to make workflows involving content and products more immediate, seamless, and efficient. From now on, customers with the new Product Area of THRON Platform enabled can view products associated with a specific piece of content directly from its details.
In particular, users with the necessary permissions will also see all relevant product information and, using shortcuts, can quickly access the product sheet.
The Launch Edition of THRON X enhances the new Product Area with essential features for advanced product catalog management. In addition to Families, we’ve introduced Model/Variant management, a vital feature for brands with products offering variations based on characteristics like materials, colors, or sizes.
Model/Variant management allows products to be organized through a multi-level hierarchical structure, which simplifies organization and ensures greater information control.
While Families define the structure of product characteristics, variations distribute them across hierarchical levels, enabling information inheritance.
This structure, supporting up to three levels of variance for each variation, is designed to simplify data management, even in the most complex contexts, optimizing product enrichment and ensuring maximum consistency of information across similar products.
This solution is designed to make product management more effective and precise, minimize the risk of errors, and give you ultimate control over product information with scalability and operational simplicity in mind.
Designed to meet the needs of the business-to-business world—and beyond—the new B2B Area of THRON simplifies the sharing of any type of resource with your sales team, colleagues, or business partners. By creating a highly customizable and quick-to-deploy private area, this new add-on saves time and ensures materials are always up to date in real time, guaranteeing maximum brand consistency across all channels.
THRON B2B Area allows you to showcase content and products in an organized manner, making them easily accessible to all your partners. Ensure a professional, secure, and personalized browsing experience: with advanced search and filtering tools, your sales network colleagues can quickly find the content and products they need. You can also define specific permissions and access rights for the materials.
The new B2B Area also integrates advanced features for content sharing, such as the ability to instantly generate catalogs and detailed product sheets updated in real time.
This new release introduces significant improvements and optimizations in navigation and user experience.
At the heart of this approach is a more streamlined and faster interface, designed to make your work experience seamless and simplified. At the same time, it enhances the customization of private areas and portals for your collaborators, transforming them into highly customizable environments that consistently reflect your brand identity.
Families represent collections of similar products, often sold in multiple variants, that have certain attributes in common. Organizing Products into Families facilitates their classification, as each product added to a Family automatically inherits the common structure.
Features that make the difference:
In preparation for the official release of THRON X, the new Product Area of THRON PLATFORM has already seen several improvements released:
THRON X is a game changer for companies looking to simplify the management of their digital assets and product information. It’s not just an upgrade, but a revolution in content management and distribution. Every feature is designed to optimise processes, improve efficiency and offer a more intuitive user experience, helping you achieve new levels of productivity and innovation.
The new version of THRON PLATFORM will be officially released by November 2024, but with the launch of the THRON X Beta you already have powerful features to simplify and enhance the management of multimedia content and product information. Thanks to advanced automation technologies, you will be able to significantly reduce your IT costs, achieve a significant improvement in the performance of your websites and increase the speed of content delivery by up to 4 times compared to previous standards.
Everything is carefully designed to improve your operational efficiency, with tangible results right from the start.
The Automated Modelling Engine allows you to automate the cataloguing of products, reducing errors and improving efficiency. Define your data model on product and asset information and then simply upload your catalogues with an excel sheet or via APIs. THRON X will suggest how to match them without any more laborious reformatting of data between systems.
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Boost content loading performance without lifting a finger. THRON AI MediaBoost automatically optimises images, ensuring they are delivered at the highest quality to each device in the shortest possible time, giving your users a flawless experience.
You can cleverly link media content, such as images and videos, directly to the corresponding products. With this automation, you can ensure that each product always has updated and consistent content, reducing management time by eliminating manual updating of product cards.
A control over roles and authorisations within product areas, giving you the assurance that only authorised users can edit, manage or download certain data, ensuring greater security for your boards for each market.
In THRON AI we have integrated several generative AI engines to automate the enrichment of content and product data. This functionality supports the automatic creation of keywords and descriptions for assets and products, automatically making all content accessible via Speech2Text.
You can import and export large amounts of data to share with the wholesales network.
With Dynamic Print Publishing you can create catalogues, product data sheets, brochures, labels, flyers, in seconds, retrieving product information and content from THRON automatically.
THRON X introduces new, next-generation APIs for secure, high-performance integrations. You will also have a revamped, centralised documentation portal from which to test the new APIs.
The transition to THRON X from the 7th will be smooth and seamless, ensuring business continuity without altering the efficiency of your workflows.
With the constant goal of taking advantage of the most cutting-edge technologies available on the market and continuing to innovate THRON PLATFORM more and more efficiently, we have evolved the platform’s authentication and login standards.
In particular, in addition to the adoption of even more secure and integrated access systems, from this release the login is completely unified.
In fact, it is now sufficient to log in only once to access any section of the platform.
But the good news doesn’t end there.
With this release, in fact, we have also introduced the new unified menu, thanks to which you can instantly explore and be in control of every section of the platform, even those you have not yet activated.
In addition, we have also evolved the design of the navigation bar, designed and developed to provide you with the ability to always be clear where you are and give you instant access to any section of the single platform.
And again, we have expanded the navigation bar and made the tab setting homogenous within the entire platform in order to evolve the UI and make your UX unprecedented.
The Throne becomes even more Throne-like, so that you can reign in speed and efficiency.
From this release you can take full advantage of some of the benefits of Real Time Image Editor for content delivered via the WordPress connector.
In fact, images will now be published in the CMS in the automatic format set within RTIE, without any manual action being required.
In other words, images will be delivered in WEBP format if the browser supports it.
Furthermore, it is possible to select the quality of the delivered asset, choosing between the options auto-high (default), auto-medium and auto-low: more information in this article.
Also on WordPress, automation stands at 100 and manual work at 0.
With regard to the THRON Connector for Adobe Commerce, we have released some minor updates and fixed some bugs in recent weeks.
Among the fixes, we have:
For more information, visit the Adobe marketplace.
You may have noticed: during 2023, we innovated several times the interface of one of the most popular features of our platform: External Shares.
We did this guided by the objective of increasing usability and improving the layout.
In particular, in this latest release our design and development teams have focused on some of the classic sections of the interface, with the aim of innovating the tabs relating to the size and cropping of images of external shares via URL and Embed code.
As of this release, in fact, the section for defining image dimensions (width and height in pixels) has been redesigned and made available in the new External Share graphical interface.
The same goes for the manual cropping functionality, which can be managed through a tab for input of coordinates in pixels, which has been redesigned to make it even more intuitive.
We strongly believe that innovation not only comes from releasing new features, but also from continuously improving existing ones.
Have you tried them out yet? 😉
As of this release, it is possible to block domains considered suspicious directly from the Report presenti in piattaforma.
The domain blacklist feature – introduced in last month’s release – is also accessible on the fly from the monitoring dashboards of domains from which traffic originates and digital assets are used.
An even more agile way to secure your information heritage.
