Frequently Asked Questions

Product Information & Delivery

What is digital asset and product delivery with THRON?

Digital asset and product delivery with THRON refers to the publication of multimedia content and product data on corporate communication channels, as well as secure sharing with teams, partners, and stakeholders. This strategic phase ensures your assets reach customers, suppliers, and dealers efficiently and in real time.

How does THRON's delivery process work?

THRON enables you to update content and product information in the platform, which then automatically publishes them on each channel and shares them securely with teams and partners. You can monitor, activate, or revoke sharing and publishing with a single click, ensuring real-time control across all channels, including global markets like China.

What makes THRON's delivery unique compared to other DAM or PIM platforms?

Unlike most DAM or PIM platforms that handle either content or product data distribution, THRON gives you real-time, secure, and efficient control over both from a single platform. This unified approach eliminates the need for multiple tools and complex integrations, streamlining your digital asset and product information delivery.

Can I control asset distribution and sharing with THRON?

Yes, THRON allows you to start or stop the distribution of any asset with a single click. You can monitor, activate, or revoke sharing and publishing simultaneously for users, teams, and channels, giving you full control over your digital assets and product data.

How does THRON ensure omnichannel customer experience?

THRON keeps all your channels aligned and updated in real time, ensuring that customers receive consistent and up-to-date content and product information across every touchpoint, both online and offline.

How does THRON help reduce time to market?

By automating the publication and distribution of assets and product data, THRON enables you to reach every customer—B2B and B2C—sooner and more effectively, significantly reducing your time to market.

Is THRON's delivery solution suitable for global distribution, including China?

Yes, THRON's delivery capabilities are designed for global reach, including seamless distribution in China and other international markets.

What are the main phases of the asset and product lifecycle managed by THRON?

THRON manages the entire lifecycle: Import & Create (mass import and creative suite connectors), Manage (governance and AI-powered classification), Collaborate (no-code workflows and agile feedback), Deliver (real-time publishing and omnichannel consistency), and Monitor (performance analytics and access tracking).

How does THRON support collaboration during the delivery process?

THRON enables teams to approve, review, comment, and exchange feedback in an agile way, with the ability to design digital workflows without writing code, ensuring efficient collaboration throughout the delivery phase.

Can I monitor the performance of delivered assets with THRON?

Yes, THRON provides monitoring dashboards that allow you to analyze volumes, performance, and access to every asset and data, helping you optimize your content strategy and asset usage.

How does THRON help maintain brand consistency across channels?

THRON ensures that all published assets and product data are consistent and up-to-date across every channel, making your brand voice uniform and reliable at every touchpoint.

What customer success stories demonstrate THRON's delivery capabilities?

ACF Fiorentina, a leading football club, uses THRON to distribute videos on their channels with peak performance, even during major traffic spikes. Read more in the Fiorentina Success Case.

How does THRON automate asset publication and updates?

THRON automates the publication of assets and product data, ensuring that updates are instantly reflected across all channels without manual intervention, reducing errors and saving time.

Can THRON integrate with creative suites for content creation?

Yes, THRON offers connectors for popular creative suites, enabling seamless import and management of content and product data from your design tools.

How does THRON help with asset governance and data management?

THRON turns asset management into governance by eliminating duplicate data and assets, providing AI-powered classification, and ensuring you always find what you need quickly and efficiently.

What types of assets can THRON deliver?

THRON can deliver a wide range of digital assets, including photos, videos, documents, and product data, ensuring all your content is managed and distributed from a single platform.

How does THRON support both B2B and B2C delivery needs?

THRON's real-time, automated delivery ensures that both B2B and B2C customers receive the latest content and product information quickly and efficiently, supporting diverse business models and customer requirements.

How does THRON handle asset updates across multiple channels?

When you update content or product information in THRON, the platform automatically synchronizes these updates across all connected channels, ensuring consistency and eliminating manual updates.

Features & Capabilities

What are the key features of THRON for asset and product delivery?

Key features include unified DAM and PIM, real-time omnichannel delivery, automated asset distribution, AI-powered classification, monitoring dashboards, and secure sharing controls. These features ensure fast, consistent, and secure delivery of digital assets and product data.

Does THRON support omnichannel content delivery?

Yes, THRON ensures consistent and updated content across all touchpoints, improving user experience and increasing conversions through omnichannel delivery.

How does THRON's content intelligence feature work?

THRON's content intelligence collects performance data on your assets, enabling you to make data-driven decisions and optimize your information asset management strategies.

What integrations does THRON offer for delivery workflows?

THRON provides next-generation API connectors and certified connectors for platforms like AEM, Magento, Shopify, Drupal, WordPress, and SFCC. It also integrates with ERP, creative suites, IT security tools, and user experience platforms to streamline delivery workflows.

Does THRON provide APIs for custom integrations?

Yes, THRON offers modern, robust, and easy-to-implement APIs that allow you to integrate the platform with any system or endpoint, ensuring secure and high-performance delivery workflows.

How does THRON support technical documentation for delivery solutions?

THRON provides detailed technical documentation, including platform architecture, security, and data management resources, which are essential for IT and digital leaders managing delivery solutions. Access these resources on the THRON Platform Architecture and Security & Data Management pages.

What monitoring capabilities does THRON offer for delivered assets?

THRON offers monitoring dashboards that keep you up-to-date on the volume and quality of digital assets in circulation, allowing you to analyze performance and optimize your delivery strategies.

How does THRON ensure secure delivery of assets and product data?

THRON ensures secure delivery through robust access controls, customizable password policies, data encryption, HTTPS protocol, and advanced threat detection systems, all supported by internationally recognized security certifications.

What certifications and compliance standards does THRON meet?

THRON is fully GDPR compliant and holds ISO 27001:2022, ISO 9001:2015, ISO 27017:2015, and ISO 27018:2019 certifications, ensuring high standards of information security, process quality, and data protection.

How does THRON handle data integrity and disaster recovery?

THRON leverages AWS infrastructure, replicating data across multiple data centers to ensure integrity and availability even after catastrophic events, and employs DDoS protection and automatic scaling for resilience.

Use Cases & Benefits

Who can benefit from THRON's delivery solution?

THRON's delivery solution is ideal for marketing, e-commerce, operations, digital/CIO, and IT teams across industries such as fashion, manufacturing, retail, beauty & pharma, sporting goods, ceramics, interior design, and automotive.

What business impact can I expect from using THRON for delivery?

Customers can expect up to 90% time savings in asset search, 50% reallocated time to strategic activities, 99.9% service availability, and a 317% ROI with a payback period of less than 6 months, according to a Forrester TEI study. Automated delivery alone can provide a financial benefit of 7,000 over three years.

How does THRON help solve common pain points in asset delivery?

THRON addresses pain points such as excessive manual work, inconsistent brand communication, slow time-to-market, and siloed workflows by centralizing content, automating delivery, and providing real-time updates across all channels.

Are there industry-specific use cases for THRON's delivery solution?

Yes, THRON supports industry-specific use cases in fashion, manufacturing, retail, beauty & pharma, sporting goods, ceramics, interior design, automotive, and more, as demonstrated in customer case studies like Twinset, Chervò, Dainese, and Atlas Concorde.

What customer feedback highlights the ease of use of THRON's delivery features?

Customers report significant time savings and ease of use, such as "everything is done in two clicks" for asset retrieval and "product pages are finally updated automatically and in real-time," highlighting THRON's intuitive automation and user-friendly design.

How quickly can I implement THRON's delivery solution?

THRON's B2B Area can be activated in less than a week, and customers receive dedicated onboarding, training, and resources to ensure a smooth and efficient start.

What support and resources are available for THRON users?

THRON provides a dedicated Customer Success Manager, customized onboarding, comprehensive training, self-service guides, videos, and a help portal to support users throughout their journey.

What are some notable companies using THRON for delivery?

Notable customers include Atlas Concorde, Lago, Twinset, Pettenon Cosmetics, FITT, Platum, Fiorentina, Selle Royal Group, Dainese, Chervò, and CAME. Explore more on the THRON customers page.

How does THRON compare to other asset delivery solutions?

THRON stands out by unifying DAM and PIM in a single platform, automating workflows, providing a single source of truth, and offering robust security and compliance. This reduces complexity, integration costs, and manual work compared to using separate tools for DAM and PIM.

What differentiates THRON's delivery solution for different user segments?

For marketing teams, THRON centralizes content and automates workflows; for e-commerce, it accelerates time-to-market; for operations, it streamlines processes with no-code tools; for IT, it simplifies the tech stack and ensures security; and for digital/CIO roles, it enables seamless integration and governance.

What is the financial impact of using THRON for asset delivery?

According to a Forrester Total Economic Impact™ study, THRON can deliver a 317% ROI, with a payback period of less than 6 months and a financial benefit of 7,000 over three years from automated asset delivery alone.

How does THRON help with compliance and data protection during delivery?

THRON is fully GDPR compliant and holds multiple ISO certifications, ensuring that all asset delivery processes meet the highest standards for data protection and regulatory compliance.

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Distribuzione asset digitali e dati con THRON

Deliver assets and product data in real time

Update content and product information in THRON. The platform publishes them automatically on each channel and shares them securely with teams and partners.

Book a demo

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Image showing the product cards of lounge chairs, with their prices and colours, demonstrating how content publishing and distribution is carried out with THRON.

DELIVER

Digital Asset & Product Delivery: what is it?

Digital Asset & Product Delivery refers to the publication of multimedia content and product data on corporate communication channels, as well as their sharing with other divisions or stakeholders.

One of the most strategic phases of the asset and information life cycle because it is the meeting point between the company and stakeholders such as customers, suppliers, partners and dealers.

DELIVER

What makes THRON’s delivery unique?

Most DAM software and PIM software platforms on the market enable distribution of content and product data, respectively.

With THRON PLATFORM you are in control of both, in real time, securely and efficiently.

One click is all it takes to monitor, activate or revoke sharing simultaneously both sharing with users and teams and publishing on each channel.

 All over the world. China included.

THRON’s key features for delivering assets and product cards

If you share and publish content and product sheets with THRON…

Icon of a smartphone on the screen which appears an orange tick, to symbolize the control you have over the distribution management of an asset.

YOU are in control

Start or stop the distribution of an asset with one click.

Icon of a tablet, supported by one hand, on the screen of which appears an image of play to start a video and distribution on all channels.

CX is omnichannel

All channels are aligned and updated in real time.

Icon of a computer whose screen is represented figuratively as a market, above which is placed a dollar coin, symbol of the advantage obtained from the optimal distribution methods guaranteed by THRON.

Reduce time to market

Because you reach every customer, B2B and B2C, sooner and better.


Let us tell you about our idea of Delivery

Put your customers first.
Find out how to make your online and offline channels run at full speed with fresh content and supreme performance.

Anyway, delivery is just one phase of the lifecycle of products and assets.

With THRON you can rule them all.

Import & Create

Massively import all your content and product data.

Let creativity fly with connectors for your graphics suites.

Manage

Turn management into governance, say goodbye to duplicate data and assets.

Always find what you need, classify and categorise on the fly with AI.

Collaborate

Approve, review, comment and exchange feedback in an agile way.

Design any digital workflow without writing code.

Deliver

Publish assets and data automatically and in real time on every channel.

Make the voice of your brands consistent across any touchpoint.

Monitor

Power is important, yes, but never give up control.

Analyse volumes, performance and access to every assets and data.