Here we write and read about data and trends on Digital Asset Management and Product Information Management.
Discover what digital assets are, the value they bring to companies, brands, and products, and how to manage them while saving time and resources.
What Google’s Universal Commerce Protocol is, what changes for those selling online, and why consistent product data matters.
What is a PIM for eCommerce, what problems it solves and how to choose it: consistent product data, updated feeds and faster time-to-market
THRON Drive sincronizza materiali commerciali del DAM con le cartelle locali: listini, cataloghi e presentazioni sempre aggiornati, senza attese.
THRON Drive brings DAM to where you already work: Adobe, Canva, Office, desktop. Real-time synchronization, zero change management for marketers.
Digital Omnibus: what it is, where the process stands, and what changes for companies between the AI Act and the GDPR, amid extensions, watermarking, and simplifications.
Differences between DAM and PIM: a 15-point guide on how and why to unify them, plus a checklist and KPIs to measure costs and benefits
What’s product data syndication, where is it applied, how does it differ from product content syndication, and what’s the role of PIM in omnichannel management
The complete guide to the Digital Product Passport: what it is, requirements, timelines, and applications in key sectors (focus on fashion) and practical tips.
AI Act: labels, metadata and audit trails. Find out how to transform the new European requirements into concrete practices with traceable processes.