CONTENT INTELLIGENCE: BIG DATA ACCORDING TO THRON

In this era of digital communication, contents represent a strategic asset for companies, corporations and institutions. Our THRON platform offers unified management of these contents, regardless of type and the supports on which they are used. Thanks to the new release, THRON 5.0, we are raising the standard by offering innovative Content Intelligence services: a series of activities linked to contents analysis that pushes performance levels over the top.

THRON Content Intelligence begins right from the moment assets are created and organised: with the semantic engine, contents are automatically classified thanks to the tags that the platform assigns according to the issues being dealt with. This is also valid for document (a pdf, for example) or multimedia contents. THRON's semantic engine listens to the “speech” of audio and videos, “looks” at the images, “studies” the text of a document and is able to classify them in a matter of milliseconds.

Thus, THRON makes managing contents easier, allowing all information to be automatically organised and providing, with absolutely no effort from the editor, webmaster and content manager (who can still integrate this information manually), an archive that is tidy and easy to consult even after time has passed.

After putting it into order, THRON's Content Intelligence “tracks” the contents even when they are being used by users, analysing access statistics and correlating them to the devices used. All collected data converge in THRON's Intelligence dashboard, a veritable control panel that allows you to identify trends and correlations with a continuous level of detail, accompanying those who use the platform even as the data is explored in real time.

The dashboard allows the gathered data to be analysed according to various parameters such as geographic origin, type of device, type of user but moreover, the data can be studied in greater detail by the topic of the contents or by user target, enabling significant analyses of the contents with regards to specific targets. In short, the THRON Content Intelligence allows communications to be analysed, starting on a level that is closer to people’s way of thinking, managing contents according to the topics being dealt with and users according to their interests.

This correlation is constantly driven by the behavioural analysis engine that organises and updates the interest of users toward specific topics. It works simply by using tags and indicates, for example, how many Android users from Spain have used contents that deal with sports, regardless of the channels where the content was published. Likewise, it shows which types of users are more interested in “interview” contents, compared to “reported” contents or “live events”, offering a top level overview which can be thoroughly analysed down to its single contents.

This means that over time, you might discover that “reported” sports contents appeal not only to sports enthusiasts but also to those interested in in-depth reports. And possibly in contrast to initial expectations, popular with female users. All this information is processed automatically by the behavioural enginethus making any content dynamic even according to how it is used in time.

Even metadata management has been revolutionised. THRON 5.0 enables association with users and contents that are classified in a certain manner. Content that is tagged as product could have as metadata the “article code”, information that is meaningless for a user. And a “weight” metadata might have significance for content that refers to a physical product. For software, however, the “disk space” metadata is more appropriate.

The vast amount of data that can be derived from communication actions is an example of the Big Data that everyone is talking about now. Vital information that is decisive for business: THRON's Content Intelligence is the best instrument for managing, exploiting and translating it into real value.
Dario De Agostini

CTO

A first-rate expert in web performance, he has a consolidated experience in the management of corporate projects and in the implementation of cloud infrastructure, artificial intelligence, real-time communication systems and content delivery.