Centralize, classify and organize all your files

Elastic cloud
THRON's Digital Asset Management is a library where you can archive any type of file, keeping them under control. Simplify approval workflows and, thanks to the classification system, easily retrieve any content.


THRON Intelligent DAM is the solution for


1. Centralizing all company files on a single platform.


2. Managing access and edit rights on files and folders.


3. Instantly retrieving the files you need.


4. Making team workflows more efficient and faster.


Features of Intelligent DAM

Management of all types of media files


Centralize and manage any type of file directly from the DAM: images, video, audio, documents, text, galleries, RAW images, 360 ° images and 360° videos. Each file exists on the DAM in a single copy: this allows you to eliminate all duplications.


Automatic tagging thanks to AI engines


Artificial intelligence automatically classifies all the files you upload to THRON, exploiting image recognition, speech-to-text, semantic analysis and machine learning. This allows you to quickly find any piece of content through tag search, even if you don't know the file's title.

Discover the automatic classifiers of THRON.


Intelligent search engine


Immediately find any type of content related to a keyword, thanks to the automatic content classification made by Artificial Intelligence.

The search engine guarantees immediate response times, even with millions of files. The engine searches in titles, descriptions, but also within files (in text, in audio, in videos, in images, in tags).

Thanks to the intelligent autocompletion, THRON immediately suggests the best results for the keywords being used; any typing errors are also automatically corrected.

Motore di ricerca intelligente

Strategic content enrichment


Each file uploaded to the DAM can be manually enriched with title and description, but also with tags and metadata. This is useful not only for search purposes, but also to profile users who view the content published on front end channels.

In fact, you can tag content following your Brand's specific taxonomy, which contains relevant keywords to the topics your content is about, the classification of your products and their characteristics.

Thanks to multilingual functionality, your tags will be automatically translated into all available languages.

Arricchimento dei contenuti tramite tag

Native integration between assets and products


When the Intelligent PIM solution is active, you can relate the content and the products it refers to, directly from the content’s detail.

See at a glance all the products associated with each content.

Thanks to this link, the content inherits product information (SKU, features, attributes) and can be retrieved using it when searching.

Assets and products

Dynamic taxonomy


If the taxonomy you have created for your brand changes, because some tags are added, removed or merged, this change will be retroactively applied on all content already tagged. Thus the search will always be effective, and you will not lose any of the user data already collected, which will be updated in real time.

tassonomia dinamica

Collaboration between users


Share files with all your collaborators, always keeping control. Create conversations with the team to speed up the approval workflow and receive real-time notifications of everything that happens to your files. If you are out of office, you can use the THRON mobile app available for Android and iOS.


Workflow and event management


Manage the entire lifecycle of your content, from creation to publication, involving only the users that are needed. You always have immediate visibility on the status of content and its publication. Leave comments directly on the files, to collaborate faster with your colleagues.

Thanks to event management, you can automate all content-related activities such as publishing. For example, you can define an embargo period, after which the content will be automatically published.

Gestione dei workflow e degli eventi


Management of users, rights and roles


Assigns each user or group the rights to view, modify, upload and publish content. Choose whether and to whom the download of content is available. Safely exchange content with your colleagues, partners, dealers, and other collaborators through reserved areas in which to show only the folders useful for the specific target's objectives.

Gestione degli utenti

Monitoring of all activities

Through the System Audit, any activity performed on the platform is monitored and is always available for consultation. Filter actions by date, user or application, type of content, and also know the device from which it was executed, the IP address and details about the changes made.



Integration with Adobe Creative Cloud

Speeds up and simplify the work of photographers and graphic designers.

Thanks to THRON's integration with Photoshop and Illustrator, you can select and open raster and vector images from the DAM directly within the image editing software.

In addition, THRON becomes the only "source of truth" for corporate assets: you avoid duplication and misalignment and always work on the latest version.


The connector is available on our Marketplace.


Try the Intelligent DAM for free