Facilitate the management of all product information

Smart PIM
With Intelligent PIM you can manage all product information, both marketing and technical data, from a single tool. Quickly retrieve it to re-use it across your channels, such as e-commerce and online and paper catalogs.


THRON Intelligent PIM is the solution for




1. Thanks to a shared taxonomy between DAM and PIM, errors in file enrichment are minimized and you collect consistent data.



unico software


2. Reduce integration and maintenance costs with a single, centralized tool.





3. Anyone working on products and
e-commerce uses the same tool, customized according to their role.


Features of Intelligent PIM

A single, dynamic taxonomy


Product information and assets share the same taxonomy as multimedia files. In this way, you can immediately find all the materials linked to a same product, while Content Intelligence collects consistent data.

Your taxonomy can evolve or change over time, but changes are retroactive, so you won't lose any of the data previously collected by Content Intelligence.

Tagging is kept consistent by auto-completion, which reduces errors, or by choosing product feature tags from a preset drop-down menu.

Arricchimento dei file di prodotto

Multilingual information and localization

Insert technical information tags
just once: they will be automatically translated without being duplicated. This results in a single classification of product assets, and the data collected is consistent, without the need to select a main language to use on the platform.

Enter descriptions on your e-commerce in all languages, to locate products for different markets.


Immediate integration through APIs


Easily exchange and make uniform the information contained in Intelligent PIM and other systems, such as ERP and PLM.

Intelligent PIM integrates with third-party systems thanks to the APIs exposed by THRON. In this way, you can easily capture different types of data from these systems: in a single call retrieve descriptions, features and multimedia assets of the products you need.


Product catalog creation and download

Create a list of all the products of your brand, filter them by specific information such as product code, product category or technical feature.

Share your products with partners and suppliers, or export the material to quickly create digital or paper catalogs.

Allow your collaborators to download or print single product sheets or the entire catalog, choosing whether to display all the products or only the available ones (at a given time, or for a specific market).

Catalogo di prodotti

Plug&play e-commerce integration


Speed up the creation and updating of product sheets by collecting in a single place marketing descriptions in multiple languages, technical features and product-related multimedia assets. With THRON's APIs, you can retrieve all this information immediately, to simplify the integration with e-commerce.

Schede di prodotto



Custom user interface


With THRON Component Library you can create custom interfaces for the different PIM users.

Based on their role, you decide what to show them and which rights to assign them.

Thus, you avoid the multiplication of tools, while letting all contributors focus on their own activities. Greatly reduce the risk of mistakes by allowing users to view and edit only what is related to their tasks.




Try Intelligent PIM for free