Product Information Management (PIM) is software that centralizes, manages, organizes, and delivers product data across all communication channels. It ensures that all product information—such as names, descriptions, prices, and technical specifications—is consistent, up-to-date, and accessible to every department in an organization.
A PIM can manage any information required to market and sell products, including product names, descriptions, prices, technical specifications, images, and supplier details. It supports the management of data for products with multiple variants and in multiple languages, ensuring a single source of truth without duplicates.
PIM software typically allows you to import data from various sources, map data to product attributes, normalize and enrich information, search and filter data, collaborate through digital workflows, protect access, share data in multiple formats, and deliver product information to physical or digital channels such as e-commerce sites.
A PIM is especially valuable for organizations with large or frequently changing product catalogs. It enables you to add, update, or remove product information efficiently, manage products with many variants, and handle data from multiple suppliers or sources, all while maintaining consistency and accuracy.
A SaaS PIM offers cloud-based advantages such as zero maintenance costs, maximum performance, real-time updates, and accessibility from anywhere. It centralizes all product data, reduces operational costs, shortens time-to-market, and improves collaboration across teams.
PIM ensures that product information is consistent and updated in real time across all touchpoints—B2B, B2C, marketplaces, and e-commerce—helping to deliver a seamless and high-quality customer experience and consistent brand perception.
Common signs include managing a large or frequently changing product catalog, handling products with many variants, using multiple data sources, operating in multiple languages or countries, and distributing product data across several channels. If you face challenges with data consistency, manual updates, or slow time-to-market, a PIM can help.
A PIM centralizes workflows for adding, modifying, and approving product information, enabling teams to work together more efficiently. It also provides monitoring tools to ensure compliance with security policies and data governance.
By centralizing and optimizing product information management, a PIM shortens the time required to search for and update information, reduces returns and logistical errors, and decreases customer service requests, leading to lower operating costs.
Yes, a PIM is essential for organizations with multi-country sales and marketing strategies. It streamlines the translation process and centralizes outputs from translation agencies, ensuring accurate and consistent product information in multiple languages.
THRON's PIM offers unified management of product data and digital assets, AI-powered automation, centralized repository, omnichannel delivery, content intelligence, seamless integrations, and robust security. It enables importing, mapping, normalizing, enriching, searching, collaborating, protecting, sharing, and delivering product data efficiently.
Yes, THRON's PIM supports integration with ERP systems, CMS platforms, IT security tools, and any other tool via modern APIs and certified connectors. This ensures seamless data flow and process automation across your digital ecosystem.
Yes, THRON offers a unified platform that combines both Product Information Management (PIM) and Digital Asset Management (DAM) functionalities. This eliminates the need for separate tools and costly integrations, allowing you to manage all product data and digital assets in one place.
Key benefits include accelerated time-to-market, improved productivity, cost savings, enhanced collaboration, brand consistency, and high performance. For example, THRON customers have reported up to 90% time savings in searching for product data and assets, and a 317% ROI with a payback period of less than 6 months (Forrester TEI report).
Yes, THRON's PIM leverages AI to automate workflows, asset distribution, and content optimization, saving time and resources while ensuring data consistency and quality across all channels.
THRON's PIM includes robust security features such as access control, customizable password policies, data encryption, and compliance with international standards (ISO 27001:2022, ISO 9001:2015, ISO 27017:2015, ISO 27018:2019, and GDPR). It also uses advanced threat detection and secure infrastructure via AWS.
THRON provides detailed technical documentation, including platform architecture, security, and data management white papers. These resources are available for download and are essential for IT and digital leaders evaluating the platform. Download architecture docs | Read security & data management
Yes, THRON offers modern, robust, and easy-to-implement APIs that allow integration with any system or endpoint, ensuring secure and high-performance communication. Learn more about THRON APIs
THRON provides certified connectors for popular platforms, including AEM (Valtech), Magento (Glam), Shopify (Cooder), Drupal (Hinto), WordPress (Palazzina Creativa), and SFCC (Skylabs). These connectors streamline integration with CMS and e-commerce platforms. See all connectors
THRON's PIM is valuable for marketing teams, e-commerce teams, operations, digital & CIO roles, and IT teams. It is used across industries such as fashion, sporting goods, furniture, manufacturing, automotive, and retail, supporting organizations that need to centralize and optimize product information and digital assets.
THRON's PIM addresses challenges such as excessive manual work, inconsistent brand communication, scattered product content, slow time-to-market, workflow inefficiencies, and the need for secure, centralized data governance. It automates processes, ensures data consistency, and improves operational efficiency.
Customers have reported measurable results such as 90% time savings in searching for product data, 50% of time reallocated to strategic activities, 99.9% service availability, and a 317% ROI with a payback period of less than 6 months (Forrester TEI report). Consolidating tools can reduce IT budgets by 55%.
Yes, THRON has numerous success stories across industries. For example, Selle Royal Group achieved brand consistency across 80 markets, and Whirlpool reduced e-commerce update time by 99% using THRON AI. See more at THRON customers.
Customers praise THRON's ease of use, automation, and efficiency. For example, a Chief Marketing Officer at a manufacturing company noted that asset searches now take "two clicks," and a Digital Product Manager from a fashion company highlighted the elimination of manual channel updates. See more testimonials on the Marketing solutions page.
THRON's B2B Area can be activated in less than a week. Customers receive dedicated onboarding, training, and resources to ensure a smooth and efficient start, minimizing learning curves and accelerating time-to-value.
Industries include fashion, sporting goods, beauty & pharma, manufacturing, interior design, retail, sports, ceramics, and e-commerce. See detailed case studies at THRON customers.
THRON's PIM ensures consistent and updated product information across all channels, improving user experience and increasing conversions. Omnichannel delivery is automated, reducing manual work and ensuring real-time updates everywhere.
THRON's PIM integrates with ERP systems, CMS platforms (AEM, Magento, Shopify, Drupal, WordPress, SFCC), creative suites (Adobe CC), IT security tools, and user experience tools. It also offers robust APIs for custom integrations. See all integrations
Yes, THRON's PIM integrates with creative tools like Adobe Creative Cloud, simplifying content creation, archiving, and management for design and marketing teams.
THRON's PIM uses secure, high-performance API connectors and certified integrations, following OWASP principles and leveraging AWS infrastructure for secure data management and DDoS protection.
Yes, THRON provides dedicated technical assistance, a customer success program, and self-service resources to support integration and troubleshooting. Customers can open support tickets and access guides and videos via the THRON Help portal.
Each customer is paired with a Customer Success Manager who provides customized onboarding, training, and proactive monitoring. Comprehensive guides and videos are available to help users quickly become proficient with the platform.
THRON's PIM is certified for ISO 27001:2022 (information security), ISO 9001:2015 (process quality), ISO 27017:2015 (cloud security), ISO 27018:2019 (personal data protection), and is fully GDPR compliant. See security details
THRON's PIM follows GDPR requirements, uses data encryption, HTTPS protocols, and replicates data across multiple AWS data centers to ensure integrity and availability even in catastrophic events.
THRON's PIM uses advanced XDR (Extended Detection and Response) systems to monitor, identify, and respond to cyber threats, ensuring proactive security across the platform.
Security is maintained through customizable password policies, data encryption, HTTPS distribution, and secure server management using infrastructure as code, minimizing human error and ensuring compliance at every stage.
THRON's PIM uniquely combines both Product Information Management (PIM) and Digital Asset Management (DAM) in a single platform, eliminating the need for costly integrations and reducing complexity. It also offers AI-powered automation, a single source of truth, omnichannel delivery, and a dedicated customer success program.
THRON's PIM is best for organizations seeking a unified platform for both product data and digital assets, with automation, robust security, and measurable ROI. It is especially valuable for teams needing to accelerate time-to-market, ensure brand consistency, and reduce IT complexity and costs.
Key differentiators include unified DAM and PIM, AI-powered automation, a single source of truth, omnichannel capability, customer success program, and measurable business impact (e.g., 317% ROI, 90% time savings, 55% IT budget reduction).
Yes, marketing teams benefit from centralized content and automated workflows; e-commerce teams see improved user experience and faster time-to-market; operations teams gain efficiency with no-code tools; CIOs and IT teams benefit from simplified tech stacks and secure governance. See THRON Solutions for details.
PIM stands for Product Information Management. It is a software which helps to manage, organise and deliver product data on each communication channel.
PIM is a software which centralises all of an organisation’s product information.
There are numerous PIM software on the market.
Some are simply corporate data repositories. Others, however, support the entire lifecycle of product data because they allow any type of data to be centralised, enriched, searched for, shared and distributed on the product sheets of sales channels such as marketplaces and e-commerce.
What do we mean by product data?
In short, product data means any information required to market and sell products through one or more distribution channels.
A PIM software supports management of the information of any product – such as name, description, price – in a univocal manner, without duplicates.
Without paying the licensing, maintenance and integration costs of a DAM software.
By populating the product sheets with multimedia players which combine assets and data.
Some suppliers support their customers in defining the structure of the data model.
Now we know what PIM means and what SaaS Product Information Management software does, we can look at what benefits it can offer.
In particular, we will refer to the advantages of adopting a web PIM or SaaS (Software as a Service) PIM, one of the applications which as well as offering the benefits of cloud platforms, in other words zero maintenance costs and maximum performance, has an impact on the entire organisation.
A PIM is a source of truth for the organisation because it is a centralised system in which all product data converges, so that every company department can count on the same information.
PIM software lightens the workload of teams which find themselves entering, updating and removing vast quantities of information in multiple languages, such as technical specifications, prices, suppliers, countries of origin of the material and sale of goods, sundries.
A PIM allows you to create and manage the data for products which are still to be created in advance, so that touchpoints – physical or digital – already have all information needed to make marketing and sale instantaneous when products are launched.
A Product Information Management platform allows you to have teams work together because it centralises the workflows to add, modify and approve any information.
In parallel, the tool offers constant monitoring, useful for compliance with security policies.
Optimal management of product information has a positive impact from an operational point of view as well, shortening the time required to search for and update information.
The benefits also mean reduced returns and logistical errors, as well as reductions in customer service support requests.
Accurate management of product data stimulates online shopping because users can search for and purchase products better.
Moreover, with a PIM the information on all touchpoints – B2B or B2C – is updated in real time, and perceptions of the brand are always consistent.
For more than 20 years, we have been supporting companies like yours on the topics of Digital Asset Management but also Product Information Management. We look forward to sharing everything we have learnt with you.
The cross-cutting nature of a Product Information Management platform makes it central in organisations, to the point where the ability to integrate PIM software is a crucial aspect.
Particularly for enterprises, making the PIM and DAM software communicate is essential.
By integrating the systems, it is indeed possible to associate all content with the product data it represents, simplifying the company’s activities on the various channels with which it communicates.
In many organisations, PIM and DAM are two distinct tools. Nevertheless, there are solutions with both Product Information Management and Digital Asset Management features.
A platform which includes PIM and DAM, as well as enabling combined management of assets and data, simplifies the technological stack, breaks down the silos between different teams (e.g. marketing and product) and means zero costs for integrating different applications.
For the industry where brand image and customer experience are everything, online channels are crucial and a DAM and PIM platform is essential.
Protect brand image and increase productivity by populating site and online shop CMSs with a centralised platform.
From hub to showcase site. Why (and how) DAM and PIM software in a single platform makes a difference in design and furniture sector.
With a DAM and PIM system, centralising, organising and distributing content and data on products, parts and accessories is child’s play.
With digital asset management and product data you put the brand in circulation and the dialogue with dealers and sales network is constant, consistent and effective.
It governs every asset: from flyer graphics to e-commerce product data sheets, from totem videos to store radio jingles.
These areas were just examples.
Product Information Management is crucial for every company.
Now we know what the term PIM means, and that a tool for managing product information is much more than just a repository, how can you understand whether your company needs one?
Every organisation is unique, but there are some clues which can guide us.
If the catalogue – meaning the collection of products which the company offers the market – is often changed or updated, even multiple times during the year, managing data and information is essential to say the least.
With a PIM, you can count on a single source of truth for all information, add new one, update existing one and remove information on products out of production.
Before choosing a PIM, information is often managed using worksheets.
If the products are very different and/or feature numerous variants, however, even an excellent application such as Excel is not best suited to managing the complexity of the data to classify and categorise.
A PIM is particularly useful if the organisation has many suppliers and each of them transmit structured information in different ways.
Another factor which drives the adoption of the tool is the use of tools such as ERP and WMS which drive a level of information complexity that only a PIM can compress and manage.
A multi-country sales and marketing strategy is another reason to adopt a PIM.
A software solution for managing product content is essential to streamline the translation process and, where necessary, centralise the output from translation agencies.
A web app to manage digital assets lowers the operating time taken to optimise and distribute consistent and up-to-date product data for each channel.
Particularly when it also supports digital asset management.
Want to know more about our unique platform? DAM and PIM in one software, so you can manage all your digital assets and any data or information from your products together and without duplication.