Discover news, releases and enhancements of our platform.
With this month’s release we have introduced the ability to perform mass downloads of assets located in a specific THRON WORKFLOW Job or Stage.
Each user taking part in a collaborative flow can thus be more agile and efficient in downloading more content instantly.

Conveying assets from DAM is now even easier, more intuitive and more effective.
The new THRON BRAND PORTAL is now available!
The solution, distributed by THRON and developed by Smint.io, a leader Content Experience Platform provider, allows digital assets from THRON DAM PLATFORM to be shared with partners and stakeholders in an agile and effective way.
To find out how to create a customised brand portal yourself click here.
With this month’s release of THRON, it is now possible to access THRON PLATFORM and Workflow via the OpenID authentication protocol, offered by providers such as OKTA and Google Suite.
From now on, our users can therefore authenticate themselves on the platform via any Single-Sign-On system on the market that supports the open-source OpenID standard.
In the coming weeks, authentication via the OpenID protocol will also be extended to THRON PIM and the Adobe CC connector.
We have introduced auto-saving of selected attributes for data export to CSV or XLSX.
In particular, the list of attributes and characteristics of the last export carried out is automatically saved by the expansion and proposed again at the next export.
This enhancement aims to reduce manual work and repetitive tasks for THRON PIM users, so that the product data export process is even faster and more efficient.
To make the process of exporting product information even simpler and more straightforward for THRON users, the list of attributes for export is now sorted alphabetically.
This makes locating and selecting attributes for exporting information to CSV or XLSX even quicker, more agile and smoother.
It is now possible to save a job even during the first step of its configuration.
In particular, once the basic information of a job has been set and the team members who will be working on it have been configured, it is possible to suspend the configuration of the job and resume it at a later time, simply by clicking Save.
In addition, should the user inadvertently close the configuration window, an alert message will appear warning him to save the configuration work already done so as not to lose it.
This is an improvement that makes the Workflow interface even more intuitive and the job configuration activity more immediate and agile, also avoiding the risk of losing work already done and therefore wasting time.

We have improved the user experience of creating a job in Workflow.
In particular, during the configuration of the workflow in full screen mode, it is now possible to use all the available space offered by the window to add, move and edit the digital flow.
Following recent updates of the Safari and Google Chrome browsers on iOS devices, the audio of advertising media content distributed via THRON Universal Player started automatically and was then blocked by the browsers.
From the current release, THRON users can configure the audio playback to start only after the user clicks the play button, without any blocking by the browsers on iOS.
With the current release, we have made a twofold improvement to the user experience in managing orders in THRON PHOTOSHOOTING.
In particular, we have resolved a bug that made the massive import of products to be shot during job creation incomplete. In addition, the time required to create and manage jobs with a single view has been minimised.
In THRON PIM soon you will able to select and export information, attributes and characteristics of your products in CSV and XLSX format, together with all associated assets, completely autonomously.
Users will be able to select, directly from the THRON PIM interface, the products in their catalogue and the associated information to be exported, in one or more available languages.
With this new feature, THRON PIM will allow users to be autonomous in the extraction of assets and information, which can then be easily exported within third-party tools such as marketplaces. Exported data will be always accessible offline for consultation.
THRON WORKFLOW now offers the chance to reply to a comment left by another user.
Thanks to this feature, it is possible to start conversations and make more fluid and effective the collaboration and the exchange of feedback on a specific asset, even among several people in the team.

THRON PHOTOSHOOTING administrator users now have the option of deleting jobs directly from the platform.
When an old or inactive job is deleted, the system disassociates from the job all products – and consequently the related assets – that it contained.
The introduction of this feature gives our customers additional autonomy in organising their product shootings, even in the final stages of order management.
We have introduced a new feature within Workflow that allows users to specify the precise point on the image to which a comment refers. In this way, users can exchange feedback on the asset much more precisely, making approval processes more effective and efficient.
THRON WORKFLOW: confirmation popup for content deletion
From now on, when a user deletes content in THRON WORKFLOW, the system will request additional confirmation via a dedicated popup.
This reduces the risk of users deleting content by mistake.

As we have already done for images and videos, we have improved the conversions of “audio” content and expanded the input audio content formats. In particular, the conversion process for this type of content has been made faster, more performant and more reliable.
Thanks to this new feature, the distribution to the final channels of audio-type assets always occurs at the highest quality, regardless of the device, browser or connection in use.
The time required to update conditional rules has been drastically reduced. Thanks to the update, users are even more productive and can count on a higher quality experience.
The content detail window within a Workflow Job is now viewable in full-screen mode.

With the update, users can rely on a better user experience to view and enrich assets. In full-screen mode, it also avoids any loss of the enrichment activities already done that can occur by clicking outside the processing area.
Two new features enhance Workflow productivity and agility.
In particular, with this update, directly from the Job of interest each user can:

In parallel, the evolution of some of THRON WORKFLOW’s graphic elements has begun in order to align them with THRON’s new design guidelines. Their purpose is to help put our users more and more at the centre, offering them a simple and consistent interface in which they can easily find their way around and which guarantees them a pleasant, fluid and quality navigation experience.
All in all, the above-mentioned innovations and updates have the twofold aim of improving the user experience and making the solution more comprehensive, in order to improve the efficiency of each team’s processes and daily work.
These new features aim to make the work of the teams involved in the creation and post-production of product shots more agile and efficient.
In recent weeks, we released THRON 7, the next generation of our platform, in the name of governance, autonomy and user experience.
Alongside this, we also launched the first milestone of the platform’s new generation: THRON WORKFLOW the solution for creating and managing no-code content approval flows.
Already a THRON customer? Get a free trial of THRON WORKFLOW from your Sales Account by clicking here.
We made the Stage configuration quicker, clearer and smoother. We removed some information relating to individual Stage, in particular start date, end date and guidelines.
In order to provide clear and precise guidelines to all people involved in the workflow, all this information continues to be configurable when creating the Job.
As of now, the actions toaster, the window that allows users to monitor the progress of background actions in THRON DAM (such as loading or deleting assets) introduced with the release of THRON 7, automatically disappears after each action has been successfully completed.
With this update we want to ensure an even better user experience for our customers through a responsive and tidy interface.
We have updated our Adobe Creative Cloud connector, adding support for Adobe InDesign to our existing software.
In particular, with the new release of the connector, designers and creatives can now access and use content in the DAM Library directly from Adobe InDesign.
In this way, our customers will have a library of approved and up-to-date content for their InDesign projects and will be able to work even more efficiently, without ever leaving the platform or leaving the creative suite.
We have updated our WordPress Connector with a twofold goal:
Find out more in the product news published on our blog.
We have improved the User Experience related to the configuration of conditional rules.
In particular, we have made the definition of rules clearer by adding an information section describing how the rule is composed and describing the conditions and actions defined.
An example of application is that relating to multi-language attributes.
Il Real-Time Image Editor, il tool che permette di ottimizzare le immagini per i canali web direttamente in fase di distribuzione, include tra le sue funzionalità il ritaglio intelligente, con la possibilità di scegliere in quale area dell’immagine mantenere il focus una volta pubblicata.
In particolare, è possibile scegliere la focus area rispetto alle dimensioni dell’immagine, al prodotto presente nello scatto o di rendere la scelta automatica.
Da questo momento, gli editor potranno impostare la focus area per ciascuna immagine in modalità manuale direttamente da THRON DAM, in modo completamente indipendente. Basterà entrare nell’area edit di una immagine e impostare il focus point dalla sezione “Focus Area” sulla spalla destra per vederla applicata a tutte le pubblicazioni e condivisioni attive.
Grazie a questa nuova opzione, gli editor potranno:
Per maggiori dettagli su questa funzionalità leggi l’articolo dedicato sul nostro Portale Help.
Parallelamente all’introduzione del nuovo menu unificato di THRON 7, abbiamo rimosso la Docker App Dashboard che mostrava le app e i connettori scaricati e attivi nella dashboard principale di THON PLATFORM.
Connettori, integrazioni ed estensioni rimangono attivabili e configurabili dalla sezione “Applicazioni e connettori” presente all’interno dell’Area dell’Amministratore.
Un’ulteriore aggiornamento per rendere sempre più agile ed efficace l’esperienza di navigazione dei nostri utenti.
Il 1° Settembre 2022 inizierà il processo di deprecazione dell’applicativo social share.
A partire da tale data, non sarà più possibile creare nuove condivisioni social attraverso la THRON Dashboard, né configurare le condivisioni per i canali social attraverso la sezione “Social network” presente all’interno delle Impostazioni di piattaforma, che verrà disattivata.
Il 1° ottobre 2022 l’applicativo verrà definitivamente dismesso. Eventuali condivisioni create attraverso questo applicativo non saranno più visibili all’interno dei propri canali social.
Gli algoritmi delle piattaforme social, garantiscono livelli di reach (numero di persone raggiunte) molto più elevati agli asset caricati direttamente all’interno delle singole piattaforme rispetto alla condivisione di link esterni.
Considerate queste dinamiche, al fine di favorire le performance delle strategie social, consigliamo ai nostri clienti di caricare gli asset direttamente sui social, potendo sempre contare su THRON DAM come unica fonte di verità aziendale per la gestione a 360° di ogni contenuto.
Per eventuali dubbi, vi invitiamo a contattare il nostro Customer Service scrivendo a support@thron.com.
The last few months and years have generated great change.
In the market, in the world of software and in our clients’ needs.
Brands are investing more and more in digital technologies, considering them crucial for their objectives.
After listening to our surroundings and being inspired by our vision, we are sure that, now more than ever, brand digitisation must rest on three pillars.
So our objective, today and in the long term, is to create a platform that gives users independence and centralises contents, processes and experiences.
It is on this basis that we’ve developed and are proud to announce the new release in June of our platform: THRON 7.
A THRON new generation, inspired by concepts of convergence and centrality of contents, data and workflows.
And it’s from workflows that the THRON 7 era begins.
June will see the arrival of THRON WORKFLOW, the new expansion for managing creative processes directly from the platform, in total autonomy.
It’s the first great milestone along a road that’s going to bring great satisfaction and an unrivalled experience to us and all our clients.
THRON Workflow is the new THRON expansion that enables totally new workflow management, because:
We’ve released new features for Adobe Creative Cloud Connector, which make creators’ work even more agile.
How? By expanding the array of activities that can be managed directly from Adobe Photoshop and Adobe Illustrator on assets in our DAM PLATFORM without ever having to exit the suite’s tools.
Find out more in the dedicated product news published on our blog.
For our clients that use the THRON PIM expansion we have made it possible to independently personalise the configuration of product characteristics and attributes. In particular:
Our priority is always the security of our clients and their data. For this reason we have expanded our range of monitoring, detection and response (XDR) systems to provide further protection against potential cyber attacks.
Finding the contents and products you need withing THRON expansions is constantly becoming easier, faster and more accurate.
In particular, the THRON PIM search engine can provide even more accurate results thanks to a “partial match” function. The system’s results when given a search key – such as a metadata – include not only products with exactly the same metadata, but also those with metadata that are only partially the same.
What’s more, we have further extended the set of filters available for precision searches for your contents within Brand Portal expansion.
The THRON Semantic Search Engine is now even smarter.
We have further improved the reliability with which this AI Search Engine is able to extract tags from audios and videos, especially for contents with high-disturbance background music or noise.
Through a series of applicational upgrades, we have increased the security of the THRON Desktop Client application.
What’s more, effective from now this application also supports our Token Protection, a THRON function designed to guarantee the utmost security and confidentiality of company contents, also during delivery. Token Protection guarantees secure use of contents published on the final channels and prevents their misuse, by generating a time-limited token necessary to access the content.
L’8 aprile 2022 inizierà il processo di deprecazione dell’applicativo THRON Magic Site. A partire da tale data, le istanze già attive continueranno ad essere funzionanti, ma invitiamo i nostri clienti a rimuovere eventuali integrazioni dai propri canali. Già a partire dall’8 marzo, non sarà possibile creare nuove istanze di Magic Site.
L’8 maggio 2022 gli applicativi verranno definitivamente dismessi. Eventuali istanze di Magic Site non ancora rimosse non saranno quindi più utilizzabili.
Il nostro Customer Service si riserva di valutare caso per caso la risoluzione di eventuali richieste o segnalazioni riguardanti tale funzionalità. Per eventuali dubbi, vi invitiamo a contattare il nostro Customer Service scrivendo a support@thron.com.
Insieme a THRON Magic Site, verrà deprecata la possibilità di raccomandare contenuti di tipo URL del nostro Predictive Content Recommendation.
Le tempistiche seguiranno quelle di THRON Magic Site: il processo di deprecazione inizierà l’8 aprile 2022 e l’applicativo verrà definitivamente dismesso l’8 maggio 2022.
Il nostro Customer Service valuterà caso per caso la risoluzione di eventuali richieste.
Browsing our connectors and finding systems for integration with our DAM PLATFORM has never been so easy. In particular, we’ve improved navigation of our marketplace from mobile devices.
We’ve made navigation of image gallery hotspots even smoother and more precise.
In particular, after viewing content associated to a hotspot, users will be able to close it and go straight back to the image that contains it instead of to the first image in the gallery. This means they can continue gathering information about the details of the image of interest to them by navigating the other hotspots present.
On 9 December the Apache Software Foundation released a new version (2.15.0) of the Log4j library. The release was necessary to resolve a vulnerability (CVE-2021-44228) encountered during code execution in the previous version of the library (2.0-beta9 through 2.14.1).
We quickly verified any impacts on our solutions and they were all found to be free from vulnerabilities.