Frequently Asked Questions

Product Information

What is THRON and what does it do?

THRON is a SaaS platform that unifies Digital Asset Management (DAM) and Product Information Management (PIM) functionalities. It centralizes the creation, management, collaboration, distribution, and monitoring of digital assets and product data, helping businesses govern the entire lifecycle of their content and information from a single platform. Learn more.

What are the main products and modules offered by THRON?

THRON offers a unified platform with modules for Digital Asset Management (DAM), Product Information Management (PIM), AI MediaBoost, Brand Portal, Workflow & Automation, Photoshooting, Dynamic Print Publishing, B2B Area, and THRON AI. Each module addresses specific needs such as asset organization, product data management, workflow automation, and omnichannel delivery. Explore all modules.

How does THRON centralize digital assets and product information?

THRON centralizes all digital assets (photos, videos, documents) and product information in a single platform, eliminating silos and duplication. This enables teams to manage, approve, and distribute content efficiently, ensuring a single source of truth for the entire company.

What is the THRON Products (PIM) module?

The THRON Products (PIM) module is dedicated to importing, managing, and delivering product data from a single platform. It streamlines product information management and ensures data consistency across all channels. Learn more.

Features & Capabilities

What are the key features of THRON?

Key features of THRON include unified DAM and PIM, AI-powered automation, centralized repository, omnichannel delivery, content intelligence, seamless integrations, and robust security. These features help automate workflows, ensure brand consistency, and optimize content performance. See all features.

Does THRON support workflow automation?

Yes, THRON offers workflow and automation tools that allow users to design, approve, and deliver assets automatically, reducing manual work and streamlining collaboration. No-code workflows make it easy for teams to manage processes without technical expertise. Learn more.

How does THRON enable omnichannel content delivery?

THRON automates asset delivery across all channels, ensuring content and product information are always updated and optimized for every touchpoint. This guarantees consistent brand communication and improved user experience. Read more.

What is THRON AI MediaBoost?

THRON AI MediaBoost is a feature that enhances user experience by ensuring fast uploads and high-quality media across all devices. It reduces website loading times and maintains optimal media quality on every channel. Discover more.

How does THRON monitor content performance?

THRON provides monitoring dashboards and content intelligence tools that track asset performance and usage. These insights help optimize strategies and improve the quality and reach of digital assets. Learn more.

What integrations does THRON offer?

THRON offers a wide range of integrations, including certified connectors for AEM, Magento, Shopify, Drupal, WordPress, and SFCC, as well as APIs for integration with ERP, CMS, creative suites, IT security tools, and user experience platforms. See all integrations.

Does THRON provide an API?

Yes, THRON provides modern, robust, and easy-to-implement APIs that allow integration with any system or endpoint, ensuring secure and high-performance communication. Learn more about THRON APIs.

Use Cases & Benefits

Who can benefit from using THRON?

THRON is designed for marketing, e-commerce, operations, digital/CIO, and IT teams across industries such as fashion, ceramics, beauty & pharma, sporting goods, manufacturing, interior design, retail, and automotive. Its solutions are tailored to address the specific needs of these roles and sectors. See all use cases.

What problems does THRON solve for businesses?

THRON addresses challenges such as excessive manual work, inconsistent brand communication, scattered product content, slow time-to-market, workflow inefficiencies, and costly integrations. It centralizes content, automates workflows, and ensures robust governance and security. Learn more.

What business impact can customers expect from using THRON?

Customers can expect measurable results such as 90% time savings in searching for assets, 50% reallocated time to strategic activities, 99.9% service availability, up to 317% ROI (Forrester TEI study), and IT budget reductions of 55%. Automated asset delivery can provide a benefit of 7,000 over three years. See the TEI report.

Can you share some customer success stories with THRON?

Yes, THRON has numerous success stories across industries. For example, LAGO reset its catalog launch timeline to zero, Selle Royal Group achieved brand consistency across 80 markets, and Whirlpool reduced e-commerce update time by 99%. Read more customer stories.

What feedback have customers given about THRON's ease of use?

Customers praise THRON for its user-friendly design and automation. For example, a CMO at a manufacturing company noted that finding images now takes "two clicks," and a digital product manager in fashion highlighted the elimination of manual channel updates. See more testimonials.

Which industries are represented in THRON's case studies?

Industries include fashion, sporting goods, beauty & pharma, manufacturing, interior design, retail, sports, ceramics, and e-commerce. Explore all case studies.

Who are some of THRON's notable customers?

Notable customers include Atlas Concorde, Lago, Twinset, Pettenon Cosmetics, FITT, Platum, Fiorentina, Selle Royal Group, Dainese, Chervò, and CAME. See all customers.

Technical Requirements & Documentation

What technical documentation does THRON provide?

THRON offers detailed technical documentation, including platform architecture, security, and data management white papers. Resources are available for IT and digital leaders. Download architecture docs | Read security & data management.

How quickly can THRON be implemented?

THRON B2B Area can be activated in less than a week. Customers receive dedicated onboarding, training, and resources to ensure a smooth and efficient start. Learn about onboarding.

What support resources are available for THRON users?

THRON provides technical assistance via a dedicated support team, a Customer Success Program with personalized onboarding, self-service resources (guides, videos), and monthly release notes. Access the Help portal.

Does THRON offer a Customer Success Program?

Yes, every customer is paired with a specialist who provides customized onboarding, training, proactive monitoring, and consultancy to ensure optimal use of the platform. Learn more about the Success Program.

Security & Compliance

What security certifications does THRON have?

THRON holds internationally recognized certifications, including ISO 27001:2022 (information security), ISO 9001:2015 (process quality), ISO 27017:2015 (cloud security), and ISO 27018:2019 (personal data protection in virtualized environments). See all certifications.

Is THRON GDPR compliant?

Yes, THRON is fully compliant with the General Data Protection Regulation (GDPR), ensuring data protection and privacy for all users. Read more about compliance.

How does THRON ensure data security?

THRON follows OWASP principles for secure development, uses infrastructure as code, employs advanced XDR threat detection, and partners with AWS for secure data centers, DDoS protection, and data replication across multiple centers. All data is encrypted and distributed via HTTPS. Learn more.

Where is THRON's data hosted?

THRON's data is hosted on Amazon Web Services (AWS) infrastructure, leveraging secure data centers, automatic scaling, and data replication for integrity and availability.

Competition & Comparison

How does THRON differ from other DAM and PIM solutions?

THRON uniquely combines DAM and PIM in a single platform, eliminating the need for costly integrations. It offers automation, a single source of truth, omnichannel capability, and a Customer Success Program, making it suitable for diverse teams and industries. See detailed comparisons.

Why choose THRON over alternatives?

THRON stands out for its unified DAM and PIM, automation, centralized repository, omnichannel delivery, and dedicated customer success. It is designed to simplify complex processes, improve operational efficiency, and foster innovation. Learn more about THRON's advantages.

What are the key differentiators of THRON for different user segments?

For marketing teams, THRON reduces manual work and ensures brand consistency. E-commerce teams benefit from faster time-to-market and improved user experience. Operations teams streamline workflows, while IT and digital leaders gain governance and integration capabilities. See segment-specific benefits.

How does THRON help maximize productivity?

THRON recovers up to 80% of the time spent on manual asset optimization, reduces search time by 90%, and automates repetitive tasks, allowing teams to focus on strategic activities. See productivity metrics.

Pain Points & Solutions

What pain points does THRON address for marketing teams?

THRON addresses excessive manual work, inconsistent brand communication, and time-consuming content management by centralizing assets and automating workflows. See marketing solutions.

How does THRON help e-commerce teams?

THRON centralizes product content, accelerates time-to-market, and ensures consistent information across channels, improving user experience and conversion rates. See e-commerce solutions.

What challenges does THRON solve for operations teams?

THRON streamlines workflows, eliminates inefficiencies, and consolidates DAM and PIM functionalities, saving resources and reducing delays. See operations solutions.

How does THRON support IT and digital leaders?

THRON provides APIs and connectors for seamless integration, robust governance, and secure management of digital assets, simplifying the technology stack. See IT solutions.

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LAGO: resets catalog launch timeline to zero.

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Find out everything, absolutely everything about the DAM!

What is a DAM

Our idea of ​​CSR! Find out more.

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DAM AND PIM. IN A SINGLE PLATFORM

Enjoy the speed and efficiency you've always desired

With THRON PLATFORM you act instantly on digital assets and product information and
achieve immediate results.

Book a demo

Let’s reign over digital assets
and product data

Representation of a hand holding a sphere, containing within it DAM, PIM and CDN of THRON.

Digital Asset Management meets Product Information Management.

With THRON PLATFORM, you centralise the entire lifecycle of your media content and product information in a single platform, keeping them constantly updated and high-performing in real time.

Thanks to THRON AI MediaBoost, you will no longer have to worry about integration costs and manual work. In addition to a time saving of 3 months per year, the performance of your websites will be boosted thanks to reduced loading times and consistently higher media quality on all touchpoints.

Zero effort, less costs, maximum results.

Three things that make THRON unique

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Speed and omnicanality. Accelerate time to market

With automated asset delivery the benefit over three years is up to 307,000 dollars.

Icon symbolising THRON as the beating heart of a company, as well as a source of content and information that can be accessed while optimising time.
A single source of truth.
For your entire company

With THRON you reduce the time it takes to search for content and information by 90%.

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Maximise productivity.
Cut down on manual work

Recover 80% of the time you spend optimising assets for different channels. THRON does it for you.

Data calculated on an aggregate sample of customers in The Total Economic Impact™ Of THRON. Cost Savings And Business Benefits by Forrester, 2022.

Market recognitions.
Our pride

Because the words of our clients and the analysts who study the market count much more than our own. 

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A couple of useful insights

Preview of the THRON Digital Assets Area dashboard showing the organisation and management of assets.

What does DAM mean?

DAM stands for Digital Asset Management, meaning the creation, organisation, approval, distribution and monitoring of digital assets. 

Screenshot of the Product Information Area of THRON PLATFORM showing advanced product data management.

What does PIM mean?

PIM stands for Product Information Management and includes import, organisation, classification, categorisation, approval and delivery. 

Put THRON PLATFORM at the centre of your digital ecosystem

With THRON PLATFORM you break down silos: centralise features scattered across different tools on a single platform. 

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The platform, thanks to its native connectors, dialogues in an integrated manner with the digital enterprise systems involved from creation to distribution of digital assets and product information.

A single throne for each team and sector

A single platform, many use cases. 

Below are some industries and teams that fell in love with THRON after choosing it. 

With THRON you rule the entire lifecycle of digital assets and product information

What do we mean?

All, but really all, the activities involving your data and digital assets.

Import & Create

Upload assets and data together, create new ones on the fly.

Manage

Filter, classify and find what you’re looking for faster.

Collaborate

Approve, review and exchange feedback in an agile way.

Deliver

Automatically update any end channel.

Monitor

Analyse information and assets with dedicated dashboards.


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