Valentino, a high-end clothing and accessories fashion house, is a world-renowned brand. Founded in 1957, it has been a style icon ever since. Its high fashion products are sold in over 70 countries via a network of 150 boutiques.
With more than 1 million digital assets distributed through more than 70 digital touch points worldwide each day, for Valentino it had become a priority to:
Beforehand, digital asset management was based on the use of a traditional DAM, and it was fragmented between a variety of platforms. Thanks to the adoption of THRON, Valentino has further improved the relationship between its brand and people, centralizing all its digital assets and related publication processes in the Intelligent DAM. Today, thanks to THRON, Valentino is able to:
Today, more than 70 applications are linked to the Intelligent DAM, and a variety of digital and integration partners work on the same basic system. In this way, Valentino has reduced its digital asset management activities by more than 75% and has guaranteed an omnichannel brand consistency worldwide, even in China.