Frequently Asked Questions

Product Information & Overview

What is THRON and what does it do?

THRON is a SaaS platform that unifies Digital Asset Management (DAM) and Product Information Management (PIM) functionalities. It centralizes the creation, management, collaboration, distribution, and monitoring of digital assets and product data, helping businesses manage the entire lifecycle of their content and product information from a single platform. [Source]

Which industries use THRON?

THRON is used across a wide range of industries, including Fashion, Sporting Goods, Beauty & Pharma, Manufacturing, Interior Design, Retail, Sports, Ceramics, and E-commerce. Case studies feature brands like Twinset, Dainese, Pettenon Cosmetics, Selle Royal Group, LAGO, Platum, Fiorentina, Atlas Concorde, and more. [Source]

Who are some of THRON's customers?

THRON serves notable clients such as Atlas Concorde (Ceramics), Lago (Interior Design), Twinset (Fashion), Pettenon Cosmetics (Beauty & Pharma), FITT (Manufacturing), Platum (E-commerce), Fiorentina (Sports), Selle Royal Group (Cycling), Dainese (Sporting Goods), Chervò (Golf Apparel), and CAME (Manufacturing). [Source]

What types of digital assets can be managed with THRON?

THRON enables the management of photos, videos, documents, and product data, centralizing all digital assets and related information in a single platform. [Source]

What is the THRON Products (PIM) module?

The THRON Products (PIM) module is a dedicated solution for importing, managing, and delivering product data from a single platform, streamlining product information management for businesses. [Source]

Features & Capabilities

What are the key features of THRON?

Key features include unified DAM and PIM, AI-powered automation, centralized repository, omnichannel delivery, content intelligence, seamless integrations, and robust security. These features help automate workflows, ensure brand consistency, and optimize content delivery across all channels. [Source]

Does THRON support omnichannel content delivery?

Yes, THRON ensures consistent and updated content across all touchpoints, improving user experience and increasing conversions through omnichannel delivery. [Source]

How does THRON use AI to enhance workflows?

THRON leverages AI to automate workflows, asset distribution, and content optimization, saving time and resources while ensuring consistency and high performance. [Source]

What integrations does THRON offer?

THRON offers next-generation API connectors and certified connectors for platforms like AEM, Magento, Shopify, Drupal, WordPress, and SFCC. It also integrates with CMS, ERP, creative suites (Adobe CC), IT security tools, and user experience tools. [Source]

Does THRON provide APIs?

Yes, THRON provides modern, robust, and easy-to-implement APIs that enable secure, high-performance integrations with any system or endpoint. [Source]

How does THRON monitor content performance?

THRON offers monitoring dashboards and content intelligence tools to track asset performance and usage, enabling data-driven strategies for optimizing information asset management. [Source]

What technical documentation is available for THRON?

THRON provides detailed technical documentation, including platform architecture infographics, white papers, and comprehensive documents on architecture, security, and data management. These resources are available for download and are essential for IT and digital leaders. [Source]

Use Cases & Benefits

What business impact can customers expect from using THRON?

Customers can expect measurable performance improvements, including 90% time savings in asset search, 50% reallocated time to strategic activities, 99.9% service availability, and a 317% ROI with a payback period of less than 6 months (Forrester TEI study). Automated asset delivery can provide a financial benefit of 7,000 over three years. [Source]

What problems does THRON solve for its customers?

THRON addresses challenges such as excessive manual work, inconsistent brand communication, scattered product content, slow time-to-market, workflow inefficiencies, and the need for secure, centralized asset management. [Source]

Who can benefit from using THRON?

THRON is ideal for marketing teams, e-commerce teams, operations, digital & CIO roles, and IT teams across industries like fashion, ceramics, beauty, sporting goods, manufacturing, interior design, retail, and automotive. [Source]

How does THRON help marketing teams?

THRON centralizes content, automates workflows, and ensures consistent brand communication, allowing marketing teams to focus on creativity and strategy while reducing manual work. [Source]

How does THRON support e-commerce teams?

THRON provides a centralized hub for assets and product information, improving user experience, accelerating time-to-market, and increasing conversion rates for e-commerce teams. [Source]

What are some real-world examples of THRON's impact?

Examples include Selle Royal Group achieving brand consistency across 80 markets, Whirlpool reducing e-commerce update time by 99%, and LAGO eliminating catalog launch delays by digitizing approval and distribution workflows. [Source]

How does THRON improve collaboration between teams?

THRON facilitates seamless collaboration with integrated workflows and tools, enabling teams to work together efficiently on asset creation, approval, and distribution. [Source]

What customer feedback has THRON received regarding ease of use?

Customers highlight THRON's user-friendly design and automation. For example, a CMO at a manufacturing company noted, "With THRON everything is done in two clicks." A digital product manager from a fashion company praised the automation of channel updates, and Fitt's sales assistant called it "a revolution as simple as it is powerful." [Source]

Security & Compliance

What security certifications does THRON have?

THRON holds internationally recognized certifications, including ISO 27001:2022 (information security), ISO 9001:2015 (process quality), ISO 27017:2015 (cloud service security), and ISO 27018:2019 (personal data protection in virtualized environments). [Source]

Is THRON GDPR compliant?

Yes, THRON is fully compliant with the General Data Protection Regulation (GDPR), ensuring data protection and privacy for all users. [Source]

How does THRON ensure data security?

THRON uses secure development practices (OWASP principles), advanced XDR threat detection, customizable password policies, data encryption, HTTPS protocol, and AWS infrastructure with DDoS protection and data replication across multiple data centers. [Source]

Where is THRON's data hosted?

THRON's data is hosted on Amazon Web Services (AWS), leveraging secure data centers, automatic scaling, and data replication to ensure integrity and availability even after catastrophic events. [Source]

Implementation & Support

How long does it take to implement THRON?

THRON B2B Area can be activated in less than a week. Customers receive dedicated onboarding and training to ensure a smooth and efficient start. [Source]

What support services does THRON offer?

THRON provides technical assistance via a dedicated support team, a Customer Success Program with personalized onboarding and training, self-service resources (guides, videos), and monthly release notes. [Source]

How easy is it to get started with THRON?

Getting started is simple and efficient. Customers are supported by a dedicated Customer Success Manager from their first login, with customized onboarding, comprehensive training, and access to guides and videos to minimize learning costs and timeframes. [Source]

What resources are available for troubleshooting and learning?

Customers can access a help portal with guides, videos, and troubleshooting materials, as well as monthly release notes to stay updated on platform developments. [Source]

Competition & Differentiation

How does THRON differ from other DAM or PIM solutions?

THRON uniquely combines DAM and PIM functionalities in a single platform, eliminating the need for costly integrations and reducing complexity. It also offers AI-powered automation, a single source of truth, omnichannel capability, and a dedicated Customer Success Program. [Source]

Why should a customer choose THRON over alternatives?

Customers should choose THRON for its unified DAM and PIM, automation, centralized repository, omnichannel delivery, and customer success support. These features simplify processes, improve efficiency, and maximize ROI. [Source]

What are THRON's key differentiators for different user segments?

For marketing teams: centralized content and automated workflows. For e-commerce: improved user experience and faster time-to-market. For operations: streamlined workflows with no-code tools. For IT: simplified tech stack and secure asset management. [Source]

What measurable results have customers achieved with THRON?

Customers have achieved 90% time savings in asset search, 80% recovery of time spent on manual tasks, 99.9% service availability, and a 317% ROI with a payback period of less than 6 months (Forrester TEI study). [Source]

Are there any customer success stories available?

Yes, THRON features numerous customer success stories, including Fiorentina, Selle Royal Group, Chervò, CAME, LAGO, Platum, Whirlpool, Dainese, Pettenon Cosmetics, and Atlas Concorde. Each case study details how THRON improved digital asset management and business outcomes. [Source]

Technical Requirements & Documentation

What technical resources are available for IT teams?

THRON provides downloadable infographics, white papers, and comprehensive documentation on platform architecture, security, and data management, supporting IT and digital leaders in implementation and governance. [Source]

How does THRON ensure high performance and availability?

THRON guarantees 99.9% service availability and a 100% delivery SLA, leveraging AWS infrastructure, automatic scaling, and robust monitoring systems to ensure reliable performance. [Source]

What is the process for integrating THRON with existing systems?

THRON offers modern APIs and certified connectors for seamless integration with ERP, CRM, CMS, creative suites, and IT security tools, enabling secure and high-performance communication with company systems. [Source]

Does THRON provide release notes and updates?

Yes, THRON publishes monthly release notes to keep customers informed about platform developments and new features. [Source]

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Brands that have chosen THRON

This is much more than a list of logos.
These are some of the companies that have chosen to rule assets and products with THRON PLATFORM.

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Immagini dei marmi di ATLAS.

ATLAS CONCORDE

Modernity implies control Managing a vast and complex catalogue such as Atlas Concorde’s requires advanced tools to ensure consistency, speed…

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Immagine di una camera da letto arredata da LAGO.

LAGO

From chaos to centralised creativity The need to centralize and organize digital information was crucial for LAGO, which found itself…

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Immagine di una modella Twinset seduta su una sedia.

TWINSET Milano

When management becomes more complex than fashion Global expansion and the rise of digital channels made it increasingly difficult for…

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Immagine tre modelle per Pettenon Cosmetics

PETTENON COSMETICS

The dawn of digital transformation Pettenon Cosmetics approached digitisation several years ago with a triptych of needs, relating to the…

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Image FITT products.

FITT

It all started when In 2019, the global scale and relentless growth of FITT made the opportunities for development of…

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Bike image from PLATUM.

PLATUM

It all started when The sudden development of PLATUM has shed light on the scope for improvement on two very…

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Image of the ACF Fiorentina whose members embrace in the field.

ACF Fiorentina

A historic club, one of the hottest fans in Italy, a city that has no equal. With two Scudettos, six Italian…

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Image of a person holding a bicycle.

Selle Royal Group

It was 1956 when Riccardo Bigolin founded Selle Royal. Since the beginning of its history, the company has always stood…

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Picture of a Dainese motorcycle jacket.

Dainese

Fifty years have passed since Lino Dainese made his first motocross trousers. It was 1972 and since then the company’s…

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Immagine di una persona che indossa abiti Chervò.

Chervò

Quality, innovation, excellence. Prestigious sports clothing brand Chervò, has dressed its customers with style, practicality and elegance, on the golf course…

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Immagine riferita a CAME.

CAME

At CAME, innovation and security move hand in hand. In business for more than 50 years, CAME is a global…

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Florim

Florim Ceramiche utilizes THRON to distribute ceramic images, ensuring consistently high-quality presentation.

Linea Verde

With THRON, Linea Verde ensures coordinated fresh produce content management, maintaining quality and consistency on all channels.

ABK Group

THRON centralizes ABK Group’s assets, ensuring coordinated, high-quality distribution of ceramic collections across all channels.

Sodalis Group

Sodalis centralizes multi-brand content with THRON, maintaining each line’s identity with clear, coordinated communications.

MSC

MSC’s assets navigate safe routes around the world, adapting automatically according to the publication channel.

Iveco Group

Green light for optimal digital asset management since the transport giant chose the Throne.

BioNike

With THRON, BioNike centralizes and distributes beauty content, ensuring a consistent, high-quality customer experience.

Goovi

Goovi showcases its natural product universe with THRON, keeping content accessible and consistent across all channels.

Valentino

From his signed Throne, Valentino replaces a single asset on all channels, worldwide, including China.

Aquazzura

Aquazzura centralizes and distributes the images of its luxury products with THRON, ensuring a uniform style that reflects the brand.

Stone Island

Stone Island utilizes THRON to centralize outerwear and technical apparel content, improving visibility on all channels.

KitchenAid

KitchenAid utilizes THRON to manage digital content, increasing visibility and maintaining brand style across all channels.

Indesit

With THRON, Indesit centralizes images and product sheets for appliances, enhancing customer experience across channels.

Infinity

Infinity Engineered Surfaces utilizes THRON to inspire designers and architects by distributing ceramic material content on every platform.

Mitsubishi Electric

Mitsubishi Electric utilizes THRON to manage catalogs and videos, enhancing customer experience with updated, consistent content.

Beko

Beko utilizes THRON to centralize appliance content, ensuring visual quality and consistency across all channels.

Pinarello

Pinarello utilizes THRON to organize content for its bicycles, enhancing each model and improving brand visibility.

Alias

Alias Srl leverages THRON to centralize and distribute content that highlights furniture products across all platforms.

AdnKronos

The sharing of digital assets by the press agency with its journalists is immediate and super effective.

Azerbaijan’s Ministry of Defense

Azerbaijan’s Ministry of Defence has put documents and digital assets in safekeeping thanks to THRON.

QVC

The historic multimedia retailer chose THRON to evolve its digital asset and product data management.

Dynamo Camp

At THRON, the non-profit organisation centralises and rule photos, videos and all the assets of its activities.

Marina di Venezia

One of Europe’s most awarded camping villages governs photo shoots and promotional videos with THRON.

GIVI

With THRON, GIVI centralizes images and videos of its motorcycle accessories, conveying safety and passion on all digital channels.

Performance in Lighting

THRON shed light on the lifecycle of PIL digital assets: from creation to automatic channel delivery.

Geox

With THRON, the brand’s time to market has been turbocharged and communication is omnichannel.

Luxy

The Throne houses the assets of the iconic Luxy chairs and deliver them to architects, dealers, press and sales.

Laminam

Made in Italy excellence and quality narrated by the assets in the Throne, from there distributed worldwide on digital touchpoints.

Alama Professional

With the Throne and its Magento connector, Alama Professional organises and delivers assets and data of its beauty products.

Wilier Triestina

Images, videos and product data: the storytelling of Wilier’s prestigious bikes on its channels goes through THRON.

Echosline

With the Throne and its Magento connector, Echosline organises and delivers assets and data of its beauty products.

Gruppo Coin

Coin leverages THRON DAM and THRON PIM to manage marketing and product assets at peak performance.

Fanola

With the Throne and its Magento connector, Fanola organises and delivers assets and data of its beauty products.

Ferretti Group

Group collaboration navigates safe waters using THRON to centralise and manage assets.

Arper

The brand has centralised assets and product data, and shares them with architects and dealers in a dedicated area.

Inebrya

With the Throne and its Magento connector, Inebrya organises and delivers assets and data of its beauty products.

Woolrich

The outdoor brand chose THRON as its hub to distribute consistent assets to shops, dealers and the press.

Alterego Italy

With the Throne and its Magento connector, Alterego Italy organises and delivers assets and data of its beauty products.

Snaidero

Italian uniqueness and style, the mission of Snaidero, which with THRON organises and classifies its digital assets.

La Martina

La Martina narrates each product through asset and information management designed for the user experience.

Bennet

Bennet enhanced the quality of the management and distribution of its e-commerce and website assets.

Lagardère

The French giant chose the Throne to simplify the exchange of assets and distribute them consistently.

GSK

Production processes and online content distribution burst with health thanks to THRON’s agility.

Ariston

The Italian multinational enhanced its customer service by centralising the company’s know-how in a single repository.

Elior

The catering giant strengthens Brand Consistency by feeding digital channels from a single platform.

Etra

With THRON ETRA has tidy and responsive folders in which retrieves assets and data on the fly.

CFMT

CFMT has improved the delivery of online courses by making the Throne the centralised hub for all training content.

Stevanato Group

Asset management up to the level of the Group, distributing assets and analysing content usage data.

Barilla

For Barilla, internal communication is to the tooth: content centralised and made granularly accessible to teams.

Unieuro

Unieuro shares real-time training assets with the sales team. Internal communication beats, loud, always.

Giovanni Rana

With the Frog Throne, enjoy the full flavour of more efficient content creation and distribution processes.

Scavolini

Governance and delivery of the Throne convey the design of home furniture made in Italy on Scavolini’s web channels.

Trenord

The promotion of Trenord services offered on ticket office monitors is always consistent, effective and up-to-date.

Confagricoltura

Confagricoltura puts its positioning to good use every day by publishing the updated version of the assets.

Radio Maria

Radio Maria governs all media content by distributing them in real time to listeners on its website.

Whirlpool

With intelligent image cropping, delivery times are halved and KitchenAid’s productivity doubled.

GS1

The efficiency code for GS1 is faster exchange, update and approval of assets thanks to the Throne.

Franco Cosimo Panini

Content and product data of the Comix and Franco Cosimo Panini divisions reside in THRON PLATFORM.

City of Pesaro

THRON centralizes the content of the City of Pesaro, optimizing communication and accessibility for cultural events and initiatives.

Elisabetta Franchi

Elisabetta Franchi utilizes THRON to centralize fashion content, ensuring coordinated and impactful communication across all channels.

Alfio Bardolla Training Group S.p.a.

Alfio Bardolla utilizes THRON to manage financial training content, enhancing access and consistency across every platform.

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